Personalizing the Facts Intro to Business Storytelling
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Transcript of Personalizing the Facts Intro to Business Storytelling
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#ForEveryStage
Convergence | 2012The Great Motivator
Knowledge
Attitude
Action
![Page 2: Personalizing the Facts Intro to Business Storytelling](https://reader033.fdocuments.net/reader033/viewer/2022051609/547e425bb47959c0508b4b1d/html5/thumbnails/2.jpg)
#ForEveryStage
Business StorytellingWelcome!
@OvationComm
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#ForEveryStage
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#ForEveryStage
Business Storytelling
"Storytelling is the most powerful way to put ideas into the world today.”
--Robert McKee
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#ForEveryStage
Business Storytelling
"There's always room for a story that can transport people to another place.”
--J.K. Rowling
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#ForEveryStage
Business Storytelling
"Great stories happen to those who can tell them.”
--Ira Glass
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#ForEveryStage
Kerri Garbis, President
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#ForEveryStage
Why Storytelling?
• Connects emotionally
• Information is more memorable
• Interesting/enjoyable for you and
audience
• We are already doing it
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#ForEveryStage
What Is Business Storytelling?
"A great lasting story is about everyone or it will not last. The strange and foreign is not interesting--only the deeply personal and familiar.”
--John Steinbeck
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#ForEveryStage
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#ForEveryStage
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#ForEveryStage
Story Map
Exposition
Ris
ing A
ctio
n
Climax
Fallin
g A
ction Resolution
IncitingIncident
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#ForEveryStage
Types of Business Stories
• Bow Tie
• Shoehorn
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#ForEveryStage
Story Integration
• Attention Grabber
• Conclusion
• Metaphor
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#ForEveryStage
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#ForEveryStage
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#ForEveryStage
Business StorytellingThank You!
@OvationComm
![Page 18: Personalizing the Facts Intro to Business Storytelling](https://reader033.fdocuments.net/reader033/viewer/2022051609/547e425bb47959c0508b4b1d/html5/thumbnails/18.jpg)
#ForEveryStage
Convergence | 2012The Great Motivator
Knowledge
Attitude
Action