PERSONALIZATION OF OFFICE SPACE AS AN EMPLOYER BRANDING STRATEGY IN THE IT SECTOR

CASE STUDY

Nowadays, the o�ce is not only considered a place of work, but also a key element a�ecting the image of the employer and the company.

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Look4app is a start-up from Wrocław specialized in applications development. The company recently changed its headquarters and asked Pixers to help personalize the new o�ce so that it could better reflect its character and friendly atmosphere.

The entire o�ce is important, i.e. the projects, the comfort at work and the people around you.

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– Moving to a bigger, hence more expensive o�ce, was a strategic decision. We knew that in order to attract the best people and make them stay, we had to invest in the company. In our industry buying the best equipment to improve employees’ productivity is not enough. Buying another computer or keyboard will not increase e�ciency. We had to create a harmonious ensemble. – explains Bartosz Robaszewski, CEO & co-founder of Look4App.

In the case of Look4app the aim of the metamorphosis was to escape from the corporate atmosphere and to emphasize the values that are important for the company and the people who work there.

Magdalena FrankowskaNew Bussines ManagerPixers your business

– The values we wanted to express were modernity, a good work atmosphere, and fun. All the wall murals created by Pixers are consistent and harmonize with the design of the o�ce – say the employees.

300 sqm is a real design challenge. Flat design, which became the main theme, works very well for such places. Its typical features include: very simple shapes, vivid colors, and clear pictograms inspired by icons of the applications which Look4app specializes in.

– This style focuses on a clear message. It reduces ornaments to the minimum and excludes unimportant elements. Pure form and a simple message with a bit of humour – explains Malina Mituniewcz, Senior Graphic Designer z Pixers your business.

One wall really stands out — it is the CEO’s o�ce watched over by Batman. At Bartosz Robaszewski’s specific request, his favorite superhero was placed behind his desk, revealing a little bit about him and adding flavour to the interior. Although it is The Dark Knight, according to Look4app’s CEO - Batman definitely warms up the atmosphere for the people who come in for an interview. They imme-diately start identifying with the company. For our current employees, it completed a certain image of the company as a non-corporation start-up.

The modern design of the Look4app o�ce not only keeps up with the latest trends, but also implements the employer’s bran-ding strategy of the company. A comfortable and visually attrac-tive o�ce is a company’s flagship and a great way to stand out and attract new talent. Look4app o�ers its employees a long list of benefits, which now includes an element that cannot be ignored.

Upon entering the o�ce literally everyone's attenton is immediately caught by the interior, which produces the "wow" e�ect.

General Contractor: Pixers your businessAddress: Duńska 11, Wrocław, PolandFloor space: 300 sqmProject coordinator: Magdalena FrankowskaDesigner: Malina Mituniewicz

We chose Pixers because a company we know recommended it. Our expectations were met in full, and our employees like the design, especially the 3.5 meter tall Batman”

Bartosz RobaszewskiCEO & Co founderLook4 app

Contact: info@pixers.biz

Phone: +48 71 710 15 79