Personalization for Publishers

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    07-Feb-2017
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Transcript of Personalization for Publishers

TailoringContentJason JeanAlgorithm [email protected]

1

About Forbes & I

Personalization isTailoring an experience to a specific audience

Why Personalize?

How to Personalize?

Contentis KingPersonalizationis his SteedBill Gates - 1996

Organizing your library

Profile your audience

Identify jane doe

InteractionsareInformation

Make the connection

Identify a Pattern

Addressingthe Pattern

Machine Learning

Potential Applications

PlacementsPros & Cons

KeyPerformanceIndicators

DedicatedPage / App

KeyPerformanceindicators

Module

KeyPerformanceindicators

Adjacent to Content

KeyPerformanceIndicators

Inline the Content

Inline the Content

Newsletters /Push Notifications

KeyPerformanceIndicators

Closing RemarksLearn from your users interactions to tailor their experience for maximizing delivery of meaningful content