Personal Desire / Design Fiction

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Keywon Chung guest lecture: Personal Desire / Design Fiction

Transcript of Personal Desire / Design Fiction

8-week project ?

Why build somethingWhat to buildHow to build itFor whom to build it

Why build something? ?

How do you decidewhat to build?

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Let's make it personal , , .

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How can creative folks leave their mark in this world?How can I change the world?

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How do you define success?

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Personal Desires Drive Change and Innovation.

PERSONAL DESIRES DRIVECHANGE & INNOVATION.

Vaucansons Digesting Duck (1738)

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. R2D2, ASIMO .

Automata, the self-actuating machines, existed from the B.C. years. Todays robot culture including R2D2 and ASIMO can be traced back to the wacky individuals who dreamed up dolls that can write and ducks that can poop.

@keywonc

Da Vincis Flying Machine from Paris Manuscript B (1488)

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. . , 400 .

Da Vinci was obsessed with flying. He studied how birds fly for years, and left many drawings and manuscripts about gliders and what appears to be a helicopter. Many years, teams of geniuses and social changes later, we are now routinely flying in jumbo jets of over 400t.

OUR DESIRE MAY SEEMPERSONAL AND PECULIAR...

@keywonc

Mechanical Turk (1784)

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Heres an example of a long-term progression of a common desire: Computing. In one sentence, the history of computing is a story of numerous people pursuing their desire to build machines that augment, match, and surpass human intelligence.

BUT IT CAN BECOME A UNIVERSAL REALITY.

Automatic chess playing machine; turns out to be fake.

ENIAC (1946)Real calculating machine for military tasks.

Engelbarts GUI Demo (1968)Mother of all demos because computers finally caught up with the way humans work and think.

Minority Report (2002)We continue to dream up ways for technology to surpass us (and the pitfalls too).

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@keywonc

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Does it directly reflect my desire?

Why am I doing a startup?And why are you building something?

To directly manifest my desires onto the world.

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Be aware of my own desires.Express them.

Come up with ideas.Pursue those ideas.

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FICTION

DESIGN FICTION

IMAGINATION

Creating (material) things that help tell a story*

COLLECTIVE IMAGINATIONMATERIAL FORM

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Then you can call design fiction affects the collective imagination of the mass. In tern it affects individual imagination in a cyclical manner.

* Based on a 2009 essay by Julian Bleecker www.nearfuturelaboratory.com

Disability artifacts?

Presenting disability artifacts in new lightImage Credit: http://www.lanzavecchia-wai.com/

, ? Disability Artifacts .

PROAESTHETICS , ?

What if we can control machines... with emotions?

BLENDIE

Growl into a blender to operate it; instead of dry and objective way of interacting with machines (buttons, touch, keyboard), can we use our emotion directly? Image Credit: http://web.media.mit.edu/~monster/blendie/

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@keywonc

Blendiehttp://www.youtube.com/watch?v=6DDkwdPaYmk

SKETCH FURNITURE ?

Explores personal fabrication, the boundary between design, manufacturing, and usage. Implemented but not viable or usable.Image Credit: designfront.org

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SKETCH FurnitureImplemented; not viable or usableExplores production + fabrication + personalization

http://www.youtube.com/watch?v=8zP1em1dg5k

@keywonc

Design Fiction

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SCIENCE FICTION

Prototypes of other worlds, other experiences, other contexts for life*

IMAGINATION COLLECTIVE IMAGINATION

Feeds back to affect the real world

ALTERNATIVE WORLD

REAL WORLDR&D

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Similarly, science fiction, as prototypes of an alternate world, affects our collective imagination. Many of these fictional elements are developed into actual technologies by researchers, engineers, and designers like yourselves.

* See 2009 essay by Julian Bleecker www.nearfuturelaboratory.com and Resistance is Futile by Dourish et al. http://www.dourish.com

Blade Runner (1982)ESPER photo analysis machineIndefinite focusinghttp://www.youtube.com/watch?v=QkcU0gwZUdg

@keywonc

Extract more data from photos afterwards?

Blade Runner (1982)ESPER photo analysis machine

Lytro Camera (2011)Captures complete light field

Indefinite zoom up and focusing

Look behind the object

Change focus after the fact

Image Credit: Lytro.comImage Credit: Warner Bros.

Star Trek (1966-)Communicator

Motorola StarTAC (1996)Clamshell mobile phones

Captain Kirk (Original series)

Lt Commander Spock (2007 movie) Star Trek fan turns a regular phone into Communicator

Image Credit: Popfunk.com, Trekmovie.com Image Credit: Trendycellular.com, Instructables.com

Star Trek (1966-present)Self-destruct the starship via voice command from the captain, first officer, and the lieutenant commander.http://www.youtube.com/watch?v=IvTfbQRnA8s

@keywonc

Simply tell the computer what I want

Apple Siri (2011)Voice activated personal assistant

Star Trek (1966-)Voice interface with the computer

Image Credit: Paramount Pictures Image Credit: Siriously Weird

Auto-destruct sequence alpha-one.

15 minutes silent countdown. Enable.

Minority Report (2002)Ubiquitous advertisingInescapable identityhttp://www.youtube.com/watch?v=ITjsb22-EwQ

@keywonc

What if ads followed me everywhere?

Facebook Plugin (2011)Inescapable identity

Minority Report (2002)Ubiquitous personalized advertising

Welcome back to The Gap!How did you like the tank tops?

Image Credit: 20th Century Fox Image Credit: Techcrunch

Science Fiction

, , ?

USING FICTION TO MAKE YOUR IDEA HAPPEN !

Near-future technology scenarios

IMAGINATION COLLECTIVE IMAGINATION

Research community is now initiating Sci-Fi storytelling

SCENARIOS

REAL WORLD

R&D

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Now academic research community is proactively creating these science fiction before they have finished, or sometimes, started, their research project.

CLAYTRONICS FUTURE AD

Combines modular robotics, nanotechnology and computer science to create the dynamic, 3-D display of electronic information. An over-the-top scenario and Discovery channel feature for programmable matter.http://www.cs.cmu.edu/~claytronics/

. , . (2006)

Claytronics Future Ad (2006)An over-the-top scenario and Discovery channel feature for programmable matter.http://www.youtube.com/watch?v=4HsUb1m27Ng

@keywonc

NYC designers came up with a proposal to float a swimming pool on the Hudson River, and posted hypothetical videos and images on social funding site Kickstarter. Thanks to the appealing visuals and social media campaign, they secured $40K for initial filteration tests. (2011)Image Credit: Kickstarter and PlusPool

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+POOL FOR NYC

Make it, prove it, and then promote it. , , .

Promote it, and then make it. .

Make it, test it, then market it. , , .

Promote it, then make it and market it. .

Business Fiction

BUSINESS FICTION

Next Years HeadlineAs featured in IDEOs Method Cards: Predictions can help you define which issues to pursue, identify targets, and reveal internal values.

Amazons Fake Press ReleaseFor new initiatives, a product manager typically starts by writing an internal press release announcing the finished product.

Image Credit: IDEO Method Cards Image Credit: Amazon.com

Personal Fiction

3 ? 1, 3, 5, 10 3 . . .

Hypothetical Bio in 3 YearsWrite a fictitious blurb, article, or profile about yourself set in the near future.

You will be surprised how much concrete information it contains, and how helpful it is to get introduced to those who can help you realize it.

PERSONAL FICTION

Keywon is a product and interaction designer spanning screen and gestural interfaces, software and service prototyping.

As senior designer at renowned global innovation firm IDEO, she developed mobile service concepts and revenue models, and advised Asian internet companies on globalizing their offerings and internal culture. She has real-world product shipping experience at Microsoft Office, where she helped revamp graphical capabilities of Word, Excel, PowerPoint and Visio 2007. Her wearable and gesture interface work from the MIT Media Lab explore augmented experiences for the future creative class, and were featured on Showtime TV, Gizmodo, SIGCHI and SIGGRAPH. Keywon holds a BFA in design and HCI from Carnegie Mellon and MS in Media Arts and Sciences from MIT.

Expanding her interests beyond being a kick-ass desiger, she mentored Startup Weekend participants, spoke at TEDx salon, AIGA Pecha Kucha, SEGD conference and Ignite Seoul, and organized Sharing Experiences, a 1000-attendance conference, hackacthon, and exhibition with the MIT Media Lab.

CURRENT (2012)

Keywon is a cofounder and customer zero of XXX, where she leads the pro