"Personal Branding" - The Marketing Of You
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Transcript of "Personal Branding" - The Marketing Of You
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© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
Personal Branding - The Marketing of You
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What is a Brand?
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Elements of a Brand
Logo Buzz/WOM Product Service Culture Style
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http://bit.ly/harleycreed
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Essence of a Brand
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BEING A F@#$!%GBADASS
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What’s the DNA of Brand Essence?
• Personality
• Category
• Promise
• Lifestyle
• Expectation
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You The Brand.
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Elements of the Brand: YOU
Voice Expertise Your Look Mantra Size
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Elements of the Brand: Voice
2.7 Billion
Net worth at the time of this presentation
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Elements of the Brand: Expertise
8.3 Billion
Net worth at the time of this presentation
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Elements of the Brand: Look
150 Million
Net worth at the time of this presentation
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Elements of the Brand: Mantra
50 Million
Net worth at the time of this presentation
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Elements of the Brand: Size
33 Billion
Net worth at the time of this presentation
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Self Branding in Your Career...
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• Someone wants your job
• You are being evaluated
• Your work and ability are being discussed (internal/externally)
• Loyalties, trends, customers/clients, demands and the economy are changing daily
• Your industry, products and competitors are evolving
What makes you different from everyone else?
Every Day in the Business World
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Youvertising.
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• Business cards?
• Marketing and Promotional Material?
• A website or blog?
• Have you written a book?
In today’s climate, it’s never enough.
What Do You Have to Advertise You?
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• Google yourself
• Do you have a page rank?
• What images are you finding?
• If not, what do you do now?
What makes me want to hire you?
Do You Own You?
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It’s Your Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?
Personal Professional
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Me.
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Channels to watch:• Favo.rs• Branch Out• ReferralKey• eLance• BeKnown
The Powerhouse.
Resume:• Keep it current• Make sure it conveys your brand essence
• Convey your brand using only tools that apply to your career
Groups:• Stay active in groups that apply to your career
• Be authentic and smart when you post
• Don’t dominate the conversations
Answers:• Take time to really answer the questions
• Support your answers with links
• Be willing to engage in work, but don’t sell yourself only
Alumni:• Stay connected• Present your brand for entrepreneurial alums consideration
Jobs Board:• Watch closely and be timely
• Follow directions for submitting to each job
• Customize your cover-letter for each job posting to show you understand their brand
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What Are You Saying Where?
Blogs:• Topical content• Distributed across channels
• PR, articles & alerts
YouTube:• Rich keyword descriptions for SEO
• Detail content related to other articles as value-add
Twitter:• Content based on audience type, product & demo
• Understand lexicon• Keep constant
Facebook:• Younger audience• Communities and groups• Campaign connections• Apps, modules and robust commerce ties different content
Google+:• Smaller, more professional and tech-savvy audience
• Brands still in fertile development within channel
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Where Do You Score?
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LISTEN
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What Are They Saying Where?
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“The Shocking Math”
Customer On The Phone: 1
Twitter: 75
Facebook: 175
Blog Subscribers: 1,000?10,000?100,000?
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Your Core Motivation: Would You Hire You?
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Selling Yourself.
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• Primary Motivation
• Money
• Status
• Non-Profit, Philanthropic, Foundations?
• Quality leverage
• Social Graph - Your “F3”: Friends, Fans & Followers
• What’s You Threshold
• Salary
• Benefits (insurance, travel, stock options, partnerships)
• Exposure (status, title, public facing)
• Create your own brand Commandments - then live and die by them.
Construct Your Personal Brand’s Business Plan
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Commitment To Your Personal Brand.
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Questions & Statistically Probable Answers
“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com