Personal Branding - Know who you are Edvard Vondra ... · PDF file1. what is personal...

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Transcript of Personal Branding - Know who you are Edvard Vondra ... · PDF file1. what is personal...

  • Personal Branding - Know who you are Edvard Vondra, February 15th 2019

  • My Personal Mission: Encourage people to lead their lives find their own way and have a never give-up spirit

  • Edvard (Ed) Vondra Tokyo`s leading 
 Personal Branding Trainer

  • 1. WHAT IS PERSONAL BRANDING? 2. WHY WE NEED PERSONAL

    BRANDING? 3. HOW TO CREATE CONTENT FOR

    PERSONAL BRANDING?

  • PERSONAL BRANDING is the practice of people marketing themselves and

    their careers as brands.

    Source: Wikipedia

  • WHY WE NEED PERSONAL BRANDING?

    If you’re working on a new project, business, or simply, a new YOU, a strong personal brand is an invaluable investment and a critical component to your learning and growth. If people feel connected to you, they will follow your “brand,” and you will never again need to start from scratch.

  • 1 billion names are searched on Google every day 


    92% of people trust recommendations from individuals over corporate brands (reviews)


    95% recruiters believe that if we don`t stand out online, our competition will win


    90% People on the Social Media are buying ideas, products or services from people they like and trust

    entrepreneur.com

    DATA

  • The Components of Personal Branding in action 


    YOUR NAME, PICTURE & STYLE YOUR STRENGTHS AND WEAKNESS YOUR STORY & USP REPUTATION IN YOUR FIELD AND RESULTS WITH CUSTOMERS VISIBILITY ONLINE & OFFLINE PUBLISHED CONTENT SPEAKING ENGAGEMENTS

  • USE YOUR REAL NAME AND YOUR PICTURE - BE TRANSPARENT

  • HOW TO CREATE CONTENT FOR PERSONAL BRANDING?

  • • Compare yourself today with yourself 7 years ago BUT NOT with Elon Musk or Mark Zuckerberg!

    • Share your journey • Find your target audience • Do your homework - research the key words,

    what they need, what you can do better than others

    • Focus on building rapport • AIDA concept

    STEPS

  • What was your problem 7 years ago? What is your problem today? How was your journey: skills you learned, troubles, experience Different quality of problems = 
 different level of business

    How to define a field where you can start develop your brand?

  • FIND A PURPOSE FOR YOUR BRAND

  • BE TRANSPARENT

  • BE SPECIFIC

  • BE INTERESTING

  • Are you running your personal brand like a hobby, or like a

    business?

  • CREATE YOUR ONLINE OFFER AND MARKETING FUNNEL

  • To reach 50 million people:

    - Radio - 38 years - TV - 13 years - Internet - 4 years - iPod - 3 years - Facebook - 2 years - Pokemon - 15 days

    NEW DIGITAL ERA

  • BE VISIBLE ONLINE

  • THE BENEFITS OF CREATING STRONG PERSONAL BRAND

    ONLINE

    - Increase your credibility & visibility - Enhance your reputation - Connection with influencers, customers, media, potential business partners, recruiters,..

  • HOW TO START CREATE A CONTENT ONLINE?

    - Research 5 successful case studies on the internet and create original content based on the best practices 


    - Start to produce a content that fits your audience behavior - blog, video, podcast, SNS, webinar, e-book,… 


    - Choose the right platform for your content - test where are your customers


    - Hire an agency or do by yourself

    - You will be the main character in your "own movie”

  • BE HELPFUL

  • Marketing Funnel

    Step 1. Social media posts, Podcasts, Youtube - engagement

    Step 2. Newsletter - subscription, database - commitment

    Step 3. Landing page - lead magnet free product or service 
 - desire

    Step 4. Clear CTA

    Step 5. Video testimonial

    Step 6. Referral program

    Give a free content first - create a community, build trust, share relevant content, then convert community into customers and/or brand ambassadors

  • EDVARD VONDRA Personal Branding Trainer [email protected]

    Mob: +81 80 7956-7512

    Contact

    Testimonials: www.edvardvondra.com/testimonials

    Be free to drop me a line to discuss your Personal Branding Strategy and how to package and market yourself.

    mailto:[email protected] http://www.edvardvondra.com/testimonials

  • Graduation Ceremony at Globis University in Tokyo 2015