Personal Branding In Today's World

SHAWNA CERMAKMAY 31 , 2013

Personal Branding In Today’s World

Site: shawnacermak.com / Twitter: @sjcermak

What Is Personal Branding?


The Foundation….

Be Authentic

&

Show Who You Are


Staying Authentic By…

Not making things upFiguring out what you doFiguring out what skills you haveFiguring out what combination of traits you haveDetermining the kind of results you consistently

get

Directing How Others Perceive You


Write Down 3 Emotional Words For You

Jumpstart Personal Branding


These three words should inform all elements and everything that you do moving forward…..

Managing Your Image

Identify the platforms you would like to leverage.. LinkedIn, Personal Website, Networking

Make sure that there is consistency across all platforms

Back up any broad statements with objective proof Show numbers, dates, etc. of what you have done that

backs up your claimKeep things brief

Can you state your value proposition in 10 words or less?


You’re on LinkedIn, But Is It Working?

Your profile is not complete

You hardly appear in searches

People won’t accept your invitations

People don’t reach out to you

People are confused about what you offer

© Atee83 | Dreamstime Stock Photos© Orla | Dreamstime Stock Photos & Stock Free Images© Subjektiv | Dreamstime Stock Photos &Stock Free Images© Get4net | Dreamstime Stock Photos &Stock Free Images


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Amp Your LinkedIn Presence


Top Dog Social Media Infographic | Top Dog Social Media Site

http://topdogsocialmedia.com/linkedin-marketing-infographic/

A Little More On LinkedIn Groups

Ideas for Staying Active

1. Introduce Yourself

2. Ask Questions

3. Post Links To Useful

Articles

4. Start A LinkedIn Poll

5. Link To An Upcoming

Event

6. Share Your Own Post

7. Post A Job LeadSite: shawnacermak.com / Twitter: @sjcermak

Top Dog Social Media Infographic | Top Dog Social Media Site

http://topdogsocialmedia.com/linkedin-marketing-infographic/

[Must Have] A Powerful, Personal Website

80% of job seekers want a personal website (yet, only 7% have one)56% of all hiring managers are more

impressed by a candidate’s personal website than any other personal branding tool

Why isn’t that number higher? Most candidates don’t know what to put on

their site.


Content To Include On Your Website

Samples of Your WorkResultsLinksA BlogVideos & Other

MultimediaTestamonials

A FocusContact InformationA Professional

HeadlineA Brief BioYour ResumeProfessional

Summary / Objective


Networking: Traditional, Virtual, or Both?

Traditional

Working PhonesAttending Industry

EventsTrading Business Cards

Informational Interviews

Virtual

Social MediaBloggers / Influencers

Both

Attend Events & Virtually Connect

Request An Online Intro From An Existing

Relationship


Rate Your Schmoozing Skills


1. When meeting someone at a networking function, you should begin the conversation with:A. casual conversation about the weather, sports, movies, pets or common interests. B. a brief background on your career and the type of new position you are seeking. C. questions about his/her career or why he/she is attending the function.

Don Straits| Test Your Networking Skills

http://www.theladders.com/career-advice/networking-skills-test



2. If you are having a difficult time getting a conversation started or if you are uncomfortable with networking, you should:A. wait for someone to approach you to begin a conversation. B. admit that sometimes these functions are awkward for you and ask the person for tips on how he/she goes about getting to know someone. C. try meeting people around the food table and talk about how great the caviar tastes.





3. The best conversationalists are people who can: A. ask other people interesting questions. B. talk comfortably on a wide range of topics. C. always pick up the conversation when others run out of things to say.





4. The best way to show respect for what someone else is saying is to:A. compliment him/her on what he/she has said. B. ask others to join your conversation to hear what he/she is saying. C. be a good listener, provide responsive gestures and ask good follow-up questions.





5. When preparing for a networking function, you should:A. keep up to date on current events, world affairs, emerging business trends and state-of-the-art management or leadership concepts. B. ask the host in advance for a list of the guests and their backgrounds. C. bring a small note pad and pen to write down contact information or schedule meetings.





6. After meeting someone, if you feel there is no potential for him/her to help you in your job search, you should:A. politely excuse yourself and continue to meet other people. B. not be too quick to judge. C. continue to talk to him/her but try to get others to join in your conversation so that you can meet new people.





7. After you have established a common interest and believe you would like to spend more time talking to this individual, you should:A. suggest he/she excuse himself from the function and go to a restaurant or other room where you can talk confidentially about your career or possible job opportunities. B. set an appointment to meet with him/her at a later date. C. ask for his/her business card and permission to call in a few days perhaps to find a time when you could meet.





8. If you are networking and someone latches on to you and follows you everywhere, you should:A. politely involve him/her in all of your conversations. B. tell him/her to get lost. C. excuse yourself from him/her, indicating that you have to meet with someone or perhaps visit the restroom.



Answers


1. A - Begin your conversation with casual talk2. B - People will go out of their way to help to you. 3. A - Surprisingly, some of the best conversationalists do the least amount of talking. 4. C - Always display good eye contact with verbal and body- language response. 5. A - If you want to carry on good conversations, then you

must stay contemporary on a variety of subjects. 6. B - You should view networking as "How can I benefit or help this person?"7. C - Don't be too aggressive in trying to make that contact8. C - Don't let another person dominate your time at a networking function. Don Straits| Test Your Networking Skills


How Did You Do?

Seven or more correct:You will be the hit of the party! Guaranteed you will make some positive contacts, and people will make an effort to get to know you.

Six correct:With a little effort, you can move to the next level. Practice makes perfect, so get out and network every chance you get.

Five or fewer correct:You’ll need some more practice to make the impression you want and to woo strangers. Consider requesting personal coaching or attend some classes on networking; grooming; communication skills (listening); and social graces.




In Person Virtually

Realize Less Is MorePlan Your 1st

ImpressionGet There EarlyGet In LineDon’t Pitch…TalkListenFollow up

Maintain Your AccountsShare ContentPromote YourselfEngage PeersCheck Privacy SettingsBe ConsistentRemember Who You

Are “Talking” To

Networking Strategies


Finally…. Set Personal Branding Goals

Examples

Attend 1 – 2 National Marketing Conferences

Annually

Update Your LinkedIn Presence 1 – 2 Times A Week

Go to 1 – 2 Local Networking Events Each Month

Meet 5 – 10 People At Each Event

Set 1 Large Personal Goal Each Year

Shawna’s 2013 Goal – Achieve PMP Certification


Thank You

Shawna Cermakwww.shawnacermak.comMarketing Leader l Brand Strategist l Digital Marketer l Senior Project Manager

@sjcermak

[email protected]

Have ideas?Connect with me.

http://www.shawnacermak.com/


ReferencesBryce, S. (2013) 5 Clues Your LinkedIn Strategy Needs Help. Retrieved from www.careerealism.com/linkedin-strategy-needs-help/

DeBaise, C. (2013) Networking Strategies for People Who Hate NetworkingRetrieved from http://www.entrepreneur.com/video/226020

Dodaro, M. (2013) How To Create A Kick-Ass LinkedIn Profile Infographic. Retrieved from www.topdogsocialmedia.com/linkedin-marketing-infographic/

Donston-Miller, D. (2013) Social Networking Do's and Don'ts.Retrieved from http://www.theladders.com/career-advice/social-networking-dos-donts

Smith, J. (2013) Why Every Job Seeker Should Have a Personal Website, And What It Should Include. Retrieved from www.forbes.com/sites/jacquelynsmith/2013/04/26/why-every-job-seeker-should-have-a-personal-website-and-what-it-should-include/2/

Straits, D. (2013) Test Your Networking SkillsRetrieved from http://www.theladders.com/career-advice/networking-skills-test

Vanderwoude, I. (2013) How To Avoid A Huge Personal Branding Mistake. Retrieved from www.careerealism.com/tips-avoid-huge-branding-mistake/

Waldman, J. (2013) How To Create A Personal Brand Without Being A Jerk. Retrieved from www.careerealism.com/create-personal-brand-jerk/

http://www.careerealism.com/linkedin-strategy-needs-help/

http://www.entrepreneur.com/video/226020

http://www.topdogsocialmedia.com/linkedin-marketing-infographic/





http://www.theladders.com/career-advice/social-networking-dos-donts

http://www.forbes.com/sites/jacquelynsmith/2013/04/26/why-every-job-seeker-should-have-a-personal-website-and-what-it-should-include/2/

http://www.forbes.com/sites/jacquelynsmith/2013/04/26/why-every-job-seeker-should-have-a-personal-website-and-what-it-should-include/2/



http://www.careerealism.com/tips-avoid-huge-branding-mistake/

http://www.careerealism.com/create-personal-brand-jerk/

Personal Branding In Today's World

Self Improvement

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