Personal Branding for Entrepreneurs by Karen King

1 © 2012 Karen Kang All Rights Reserved!

PERSONAL BRANDING FOR

ENTREPRENEURS

@KarenKang #BrandingPays


Content, Not Cosmetics


What Do These Brands Have in Common?

Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc


Be Bold Add Value

Evidence


Zappos and Tony Hseih

Delivering Happiness

Photo source: Inc.com


Vision Personal Story Consistent ID


Target Audience Need

Competition Your Strengths & Value

What category can you lead?

How Can You Stand Out?


Positioning Statement Goal: __________________________


For Investors

Positioning Statement Example

Who are concerned about compe44on and commodi4za4on in online retail

I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and profitability with empowered employees who delight our customers.

Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs.


For A Strong Entrepreneur Brand   Bold, New Ways to Add Value

  Content, Evidence   Unique Vision

  Personal Story   Consistent Identity


Bake the Cake, Then Ice It

Cake = Rational value

Icing = Emotional value

CAKE + ICING = STRONG BRAND


What’s Your Cake and Icing?


Brand Promise

Define Your Brand Strategy

Core Values

Strengths

Personality

Image


  Monitor your online brand   Help influencers brand you

  Are you engaging?

Portable Branding


  Be an expert   Leverage content

  Ecosystem validation

  Give back   SMILE

Ideas to Brand Yourself


Guide Your Brand, or Be Branded by Others


Be Your Own Brand Manager

BrandingPays™ System

Positioning Messages Brand Strategy Ecosystem Actions


Go for it!

Go for it!

Take Charge of Your Entrepreneur Brand


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facebook.com/BrandingPays


Go for it!

Book sale and signing tonight!

Personal Branding for Entrepreneurs by Karen King

Career

Transcript of Personal Branding for Entrepreneurs by Karen King