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personal branding2017

Tom Scholtewww.deacademievoorontwikkeling.nl

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personal branding

- to align your activities with who you are- a way to increase the value of your activities (services)- to influence the way you are (your work is) perceived

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results1. know what to do 2. recognized – asked – recommended 3. increase of impact and value

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Transformations- see different things- see things different- do different things- do things different

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“a transformation is a tailor-made experience with an educational element and a changed individual as a result.”

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objectives personal branding sessions

- see yourself as a brand- you are able to create an experience and a transformation

- continously discover & reinvent yourself- strategically communicate and express

- who you are- what you do or want to do- how you do what you do

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WHO

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discover & describe

impactvaluation/ questions

knowing what to do

visibility recognizability value

communicate & express

strategy

activity

results

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personal branding- Personal branding is a way of working in which:• you are aware of what you do, how you do the things you

do and the feelings this creates at others; and by doing so

• you increase your impact

and that will result in

• a higher valuation of your work and more recommendations and requests.

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visibility

recognizability

impact

valuation/ questions

strategy results

personal branding canvas

value

Personal leadership

knowing what to do

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personal branding skills

- increasing self-awareness and self-knowledge- express and communicate whoe you are and your

value for others

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How?- take on a personal branding mindset

- discover and describe your attributes and value added

- formulate your personal branding statement

- communicate and express your activities, projects and value added

- strengthen your network

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What are your desired personal branding results? (6-12 months from now)

- 1) - 2)- 3)

Which personal branding competences do you need to develop?

1) 2)3)

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What are your desired personal branding results? In relation to that role. (6-12 months from now)

- 1) - 2)- 3)

Which personal branding competences do you need to develop?

1) 2)3)

In which professional role do you want to ’brand’ yourself. __________________________________________

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desired personal branding results- find a new job or better professional position- surpass myself- being asked for help- lead a succesful business- start my own business- personal growth- being asked for an interesting new position- that people know me- being recognized as a motivational speaker- operate en function independently- seen als problem solver- acquire a leadership position- strategically use my values- obtain a research position at Amnesty International- fulfill an example role- contribute to the development of my nation

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What to learn or do in relation to my personal branding

- discover strengts and weaknesses- sharpen my strenghts- find out what to brand- increase visibility- build my network- find strategic partners- use social media to build my brand- increase self confidence- the right way to present myself- communicate effectively- redefine myself- discover my passion

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sparkling moment- Look back on your professional activities of the past

weeks. Select a ‘sparkling moment’. This is a moment:- in which you explicitely experienced your impact on

others, on an organization or on a project;- in which you felt valued for something you did;- in which you were asked for advice, a new project or

something else.

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sparkling moment- 3 minutes tell about your moment

- your colleague will ask you questions to help you focus on what made it a sparkling moment for you

- 3 minutes the other person is sharing his/her moment

- afterwards you give each other feedback about a strength you heard/saw/discovered in his/her story

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sparkling moment = personal branding- telling- interaction- story + details- positive- non verbal communication- strategic communication- listening- active + 100% listening- real interest- positive questions

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sparkling moment = personal branding- telling- interaction- story + details- positive- non verbal communication- strategic communication- listening- active + 100% listening- real interest- positive questions

what you do

how you do what you do

what you tell

how you tell what you tell

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mindset

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personal branding mindset

1. you vs. your professional identity2. time and attention3. professional window4. think about the problem of your target audience5. recognizable and distinctive6. a future approach7. focus your attention on the positive8. reinvent yourself

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no need to define

very useful to define

you

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1. time and attention

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2. professional window

- limited capacity of absorbtion- relate to what is known- large ability to associate

2. professional window

describe yourself – your personal identity – in 3 words

describe yourself – your professoinal/ student identity – in 3 words

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3. recognizable and distinctive

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personal branding

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http://worditout.com/http://www.tagxedo.com/

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3. recognizable and distinctive

- - describe yourself in 3 keywords

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4. future orientation

- Anticipatory principle

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1a

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finish the following

• I am interested in…• I would like to know more about…• I am specialized in…• My field of expertise is…• I am reading books about…• I am studying …• …

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examples fields of interest/ expertise

- archiving non profit organizations cultural heritage- social change global communities environment- music group building designing- communication wild life talent finding- non profit funding cultural antropology media analysis- NGO’s Middle East data- renewable energy digital media women studies- project management recruitment organizational

change- social media contract managementusability UX- photo archiving training strategy

development- marine biology crisis communication branding- internatinal events news writing budget management

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5 questions

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Book title exercise

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booktitle exercise

- Now come up with a title and subtitle for a book that your colleague could have written on his/her field of interest or that he/she might write in the future.

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field of expertise => value = personal branding

- interaction- reflect on what is really important- talking about creating value connects- talking about value radiates positivity- talking about value shifts attention to the other person

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- 1 minute presentation about your field of interest/ expertise

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To make a lasting impression with your presentation

- be positive- let your audience be personally and emotionally

effected- an open posture- repeat the important words/ themes - give your audience things they can relate to- be clear what you talking about- be calm and use strong words- humor is OK but be serious about your topic- make eye contact- Body => Mind => behaviour => outcomes

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1b

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core quality pitfall

allergy challenge

to much of a good thing

to much of a good thing

positive opposite

positive opposite

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+

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1B. QUALITIES/ TALENTS AND VALUE

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your way of working

1. if you were a car, what brand/type of car would you be? Explain why this car describing it’s attributes in your oppinion.

2. If you were a pro top sporter, in what sports would that be? Explain why this sports describing it’s attributes in your oppinion.

3. If you were a ‘thing’, what would you be? Explain why this ‘thing’ describing it’s attributes in your oppinion.

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attributes/ talents => metaphor= personal branding

- describe and explain- helps to associate- shifts attention from you to your value- start for futher explanation and development

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Quality/ talent– value - communication

qualities/ talents

explanation meaning/ value for others

experienced situation/ story

1.

2.

3.

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Quality/ talent– value - communication

qualities/ talents

explanation meaning/ value for others

experienced situation/ story

1.

2.

3.

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summary

- I’m looking for a job in ………(field of interest )

- where I can…….. , ………… , …….. (skills)

- to contribute to …………… (value)

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1c

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Values

- Explain in your own words

- example situation- reference company/ product/ person/ movie/ …- 3 questions to adress the value for a group

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- 1 field of interest/ expertise- +- 1 skill/talent- =- meaning for others: explain value + who are the

others

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- 1 field of interest/ expertise : personal branding- +- 1 skill/talent : coaching- =- meaning for others: explain value + who are the

others

- = high educated professionals find a new job

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inter cultural personal branding communication advisor

1. What is your advise to professionals who wants to strengthen their personal brand within an organization in your culture? (write your country on the paper)

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I don’t sell beer, I sell warmth.

Freddie Heineken

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Target audience + value

description problem actual solution emotion after cooperation

example situation/ story

1. all staff reorganization/ restructuring, uncertainty

training/ coaching ‘reflect on your job’

motivated, knowing what to do, positive, thinking in opportunities

When Sarah started the training, she didn’t know….

2. management savings, changes in goverment policies

hr advice supported, self confidence, knowing what’s going on inside the organization

3.

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Target audience + value

1) ‘target audience’

2) problem - challenge

3) actual solution; what did you do?

4) emotion of the other people after cooperation

1. all staff reorganization/ restructuring, uncertainty

training/ coaching ‘reflect on your job’

motivated, knowing what to do, positive, thinking in opportunities

2. management savings, changes in goverment policies

hr advice supported, self confidence, knowing what’s going on inside the organization

3. MBA students find a new job personal branding training classes

knowing what to do en what to communicateincreased self confidence

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personal trainer: jeremy

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jeremy

- 1. Goed in:- 1a) fitness- 1b) motiveren- luisteren- geduld- 1c) Rol: personal

trainer - schema’s

opstellen- instructie- …

2. ‘gevoel’ • zelfvertrouwen• succes• volhouden

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jeremy

2. meaning- stay motivated- self confidence- …

- 1. good at:- 1a) fitness- 1b) motivating- listening- patience- 1c) Role: personal

trainer - schedule’s- instruction- …

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Draw yourself in your ideal professional future situation.

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Draw yourself in your ideal professional future situation.

Now draw the experiences/ transformations you will be facilitating?

- people see different things- people see things different- people do different things- people do things different

Transformations

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personal branding statement

- Paul is an empathetic, committed and sincere designer who supports socially relevant organizations that who they are is in line with the story they tell and the image they create

- Paul develops education materials, promotional materials and other means of communication that contribute to a change in knowledge, attitudes or behavior.

- Paul is committed to a sustainable world where people interact consciously and respectfully with each other and with their environment.

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format personal branding statement

- <name> is a…, …, …, (3 personal skills/ taletns)… (role) who contributes to …. (meaning/ value) for … (target organization/ people).

- <name> …, …, …, (3 products/ services) to support … (meaning/value- what you want to add/change in this world).

personal branding statement- Paul is an empathetic, committed and sincere designer who

supports socially relevant organizations that who they are is in line with the story they tell and the image they create

- Paul develops education materials, promotional materials and other means of communication that contribute to a change in knowledge, attitudes or behavior.

- Paul is committed to a sustainable world where people interact consciously and respectfully with each other and with their environment.

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<name> is a…, …, …, (3 personal skills/ taletns)… (role) who contributes to …. (meaning/ value) for … (target organization/ people).

<name> …, …, …, (3 products/ services) to support … (meaning/value- what you want to add/change in this world).

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summary

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personal branding2017

Tom Scholtewww.deacademievoorontwikkeling.nl