ANNA KAINERInternational Marketing Manager

Personal Branding

• Why do we need Personal Branding ?

• How the world see us now • Let’s Start !

Agenda

Why?

You think that I will say – Be Original !

Why?

But, Actually it is very simple !

Anyone dealings with people, internally and externally, can benefit from social

media.

If you're dealing with new partners or suppliers, you can check out their

company profile on Linked-In.

Optimize your search! Using Social Media can get you to the relevant and

authentic info instead of the usual marketing texts.

If branded properly - then new partners , potential employees and service

providers will find YOU!

Why?Ok, Lets Talk Business !

The last “WHY”, promise !

Why?

7

Just being good isn’t good enough

How the world see us now

9

Let’s Start!

Set Up and Optimization

Custom URL: Your Page URL should appear as

“http://linkedin.com/in/yourfullname.” 

Headline: Your current position and latest project.

Summary: Your summary should include a brief paragraph summarizing

your work experience, especially work experience that is relevant for your

goals

Experience: Don’t just list the past few jobs you’ve had.   The easiest way to

complete this section is to copy and paste the bullets from your traditional

resume.

Keywords: You should flood your entire profile with keywords because

potential partners and employees will be using site as a search engine.  If

you show up first or second, then you may get the opportunity over everyone

else.

Guidelines

LinkedIn – Groups

LinkedIn – Groups

LinkedIn – Advanced People Search

LinkedIn – Advanced Company Search

LinkedIn – Advanced Company Search

Set your direct URL

Check your privacy settings

Get a professional picture

Fill in professional details

Use BranchOut as the LinkedIn of Facebook

Look into Groups and Pages

Use Facebook events

Share useful content

Facebook – Guidelines

Facebook – Privacy

Facebook – Branch Out

Facebook – BranchOut

Facebook – BranchOut

Facebook – Pages

Facebook – Groups

Google +

ANNA KAINERPersonal Branding

Thank You! International Marketing ManagerPersonal Branding

www.annakainer.com