Personal Branding

University of Huddersfield

16/10/13

Amy Elizabeth Russell

Marketing Executive

RAM Tracking

@Amy_E_Russell

http://www.linkedin.com/in/amyelizabethrussell

Who Am I?

• Amy Elizabeth Russell

• Former Enterprise Development (Business) student

• Graduated 2013

• Marketing professional, blogger, first class business

graduate and thai boxing amateur

What Happened Next?

• Sales Consultant/Marketing Assistant

• Guest blogger

• Marketing Executive

• UK/Canada

• CIM Professional Diploma in Marketing

Why are you here?

• Learning

• Lifestyle choice

• Experience

• Employability

• Think about the here and now... but don’t forget how

quickly it will go!

• Enjoy today but think ahead.

What makes a brand?

• The idea or image of a specific product or service that

consumers connect with, by identifying the name, logo,

slogan, or design of the company who owns the idea or image

• Connection

• Identity

• Ownership

How does this apply to you?

• Basic skills: time management, report writing and research skills are all

valuable attributes you can offer a potential employer but sadly this isn’t

always enough!

• Put yourself in the employer’s shoes; if you were them, would you

employ you?

• Great skill: ability to envisage what it is people want from you and it is

up to you to meet this basic criteria.

• Most common personal social platform

• Vast majority of companies have a Facebook page

- learn from them

- brand image

- brand message

• Designed for professional networking

• Platform to build your personal contact network

• Inventory of your contacts

• Online CV

• Display your skills

- endorsements/recommendations

• Engage in group posts

• Make new connections with common interests/industry field etc

• Build a rapport

• Ask for advice/support

• Personal/professional social platform

• Everyone in the know has a presence

• Follow your idol?

- follow your professional idols

- what do you want from that person

- what do you want to know from that company

• Personal bio

• Engage in content/posts

• Favourite/Re-tweet/Comment

• 80/20 rule

Network!

• Personal contact network - colleagues, tutors, lecturers, business

professionals, charities • Events - University, local networks, Yorkshire Mafia

Young Guns, Yorkshire Mafia, fundraisers

• Skill Will

It works both ways...

• University life vs. Professional life

• Building a good relationship with your personal tutors & careers department

• Take advantage of what is around you!

• Everybody starts somewhere

Thank you

@Amy_E_Russell

http://www.linkedin.com/in/amyelizabethrussell