Personaalbränd, 31.07.2010, jõulumäe
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Transcript of Personaalbränd, 31.07.2010, jõulumäe
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Personal Branding 101: How to Discover, Create and Use Your Personal Brand
31st of JULY 2010, JÕULUMÄE
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GERD TARAND www.gerdtarand.eu Currently: NGO Emerging Media Alliance, chairman of the board Head of Policy for SDY Estonia But also: BSSSC board member, BSSSC WGYP + YN Vice-chairman of the Mustamäe district council in Tallinn
Previously: Estonian National Youth Council, head of youth policy YiA Estonia, European Youth Week project manager ENYWC, chief-expert on youth participation UBC Youth Network, Tallinn Youth Council Secretary General of SDY Estonia
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HERE!
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The foundation of your personal
brand
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What are the key elements
of your personal brand?
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Be authentic
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Lean how to introduce yourself
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The elevator pitch
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Step 1: know yourself!
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Know yourself: what from your experience
is relevant to what you hope to do now?
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Know yourself: what are your strongest
skills?
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Know yourself: what are your strengts and
passions, career-wise?
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Know yourself: what are you pursuing now?
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Know yourself: what makes you memorable
and special?
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Step 2: craft your pitch!
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Part 1: who are you?
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Part 2: what are your major
accomplishments/passions/unique
skills?
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Part 3: what do you want / where are you
going?
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“Hi, I’m Natasha Brown. I’ll be receiving my BBA in Accounting in May from UT-Austin and I
interned last summer at PricewaterhouseCoopers in the Assurance
practice. I also participated in the firm’s community service project in New Orleans,
which was an incredible experience. I’m also the vice president of UT’s business fraternity.
I’m currently seeking an auditor position in the Chicago area, which is why I’m here at this
conference.”
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“Hi, my name is Rob Smith. I’m currently a junior at Boston College majoring in business with a minor in Chinese language. I spent last semester in Beijing, where I studied and had a
really exciting internship with a small American marketing firm working with Beijing’s tourism
agency. I saw that your agency has added some Chinese clients lately, which is why I’m eager to
apply for one of your internships.”
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Consider your body
language
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Show your confidence
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Develop the tools of the
trade
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Show your cards
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Dress for success
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Mirror, mirror on the wall*
*Research by Elon University, Jayoti Das and Stephen B. DeLoach
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Build a professional online image
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Take a writing class
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Ask for feedback
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Reassess your personal
brand regularly
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The Power Of Passion
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10 ways to add passion to your
career
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Be (authentically)
enthusiastic
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Say YES more often
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Find your bliss
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Get rid of the should’s and shouldn’ts
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Be proactive
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Hang out with passionate
people
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Hang out with passionate
people - online
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Give back
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Support others
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Let’s get back into the
sandbox!
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Activities I loved as a
child
How I could
include this in my life today
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Meet me back here at 12:40*
*If you feel like it
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So, you think you can
network?
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10 Dos and Don’ts
for Building Relationships
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Don’t wait until you need a network to build one
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Don’t overlook the obvious
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Do make sure all networking relationships are mutually
beneficial
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Do become an active alumn
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Do volunteer to build your network
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Do join indistry assosiations
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Do research before any
event
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Don’t bail
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Do follow up - fast
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Don’t forget to say thank you
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Make your life one huge
networking event!
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Your Network
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Social media
and you
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Online branding tips
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Google Yourself
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E-mail impeccably
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Add links to your e-mail signature
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Make sure your networking profiles
are rated PG
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Become an active user of
LinkedIN, Facebook,
Twitter etc.
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Bring offline relationships
online
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Share your status
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Get some online bylines
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Stay diligent about your
online presence
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10 ways to be open to
opportunities and change
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Do one thing every week to
advance
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Cast a wide net
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Get in the
know
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Study the stars
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Be a leader
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Keep in touch
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Pack Your Bags
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Revisit career services
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Be more than willing
to learn
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Don’t be afraid
to
![Page 96: Personaalbränd, 31.07.2010, jõulumäe](https://reader035.fdocuments.net/reader035/viewer/2022062703/55503751b4c905de2d8b531e/html5/thumbnails/96.jpg)
What will your personal brand
look like?
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Thanks! [email protected]; +37256462734