Persona Profiling

Talk to them about

their needs and

problems in their

language

(Not your needs and problems in

your language)

Reader first, customer first

Let’s make a persona!

Overview

• Biography

• Day in the life

• Reading

• Challenges

• Needs

Biography • Name • Job title • Employer • Education • Family • Career • Hobbies

Day in the life

• Where do they work?

• What do they do there?

• How do they spend their time?

• What do they like?

• Dislike?

Reading

• What do they read for pleasure?

• What do they read for business?

• What websites do they like?

• What blogs do they visit?

• Who do they follow on social media?

Challenges

• Pain points

• Business challenges

• Threats

• Development needs

• Barriers to progress

Needs

• Career opportunities

• Business opportunities

• Product or service wish list

• What would they do if they had

three wishes

What To Do Next

• Get some paper and a pen

• Have a go

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