Persian Food Destribution in Malaysia
15
PRESENTER: Mahdi Mesbahi (GM04701) International Marketing (GSM5280) Individual Presentation
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Transcript of Persian Food Destribution in Malaysia
PRESENTER:
Mahdi Mesbahi (GM04701)
International Marketing (GSM5280)
Individual Presentation
Persian makanan di malaysiaFocus on distribution channels
Locals
Non studen
t
IranianNon student
LocalsStudent Irania
nStuden
tTarget
Target Market
Page 3 of 13Interest to use product
Pay
abili
ty le
vel
12
34
Marketing Mix Product
Price
Promotion
Place
Grilled or KebabFriedBoiled or stew
Page 4 of 13
7 to 100 MYR
Marketing Mix Product
Price
Promotion
Place
In average: 35 MYR Page 5 of 13
Marketing Mix Product
Price
Promotion
Place
+200
Page 6 of 13
Marketing Mix Product
Price
Promotion
Place
Page 7 of 13
Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Use public
relationship
Advertise in
magazine
Page 8 of 13
Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Big sale
Free wifi
Page 9 of 13
Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Alliances with
tour agencies
Discount by
Student Cards
Serve in place
Page 10 of 13
Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Live pop music
Serve in place
Page 11 of 13
Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Serve in place
Use well-known
brand
Use public
relationship
Multiple branches
55
Page 12 of 13
Marketing Mix Product
Price
Promotion
Place
Design of restaurant
Free delivery
Serve in placeMultiple branches
Page 13 of 13
Retail (supermarkets)
Thank You…
