SOFTNESS AND BRIGHTNESS

FOR EVERYTHINGAndreani Camilla - camilla.andreani@hotmail.itGodio Giovanni - giovannigodio@email.itMonterisi Rossella - rossellamonterisi@live.itRavaglia Raffaele - raffaele.ravaglia3@gmail.com

AGENDA LOGO CUSTOMER TARGET PERLANA IS NOT ONLY FOR WOOL SPECIFICS PRODUCTS CORE VALUES PROMOTIONAL STRATEGIES ONLINE:

• The Digital World• App for Mobile• QR Code Billboards• Event: Shoot and Win• Youtube Channel• Instagram Contest• Gadgets&Promotion

CONCLUSION AND THANKS

LOGO

Gives the idea of softness and resistance

CUSTOMER TARGET

Our focus is now on young women.

45-65 25-44

is not only for WOOL

SILK

COTTONDELICATES

SYNTHETICS

SPECIFICS PRODUCTS FOR ALL TISSUES Care for Delicates Items

Fragrant Variants

Absolute Black Absolute Black Essenzia Brilliant Colours

CORE VALUES (MUST BE TRANSMITTED TO THE CUSTOMER FROM ANY PRODUCT)

and

is

CARE SECURITY

INSIGHT

« I’ve always associated Perlana to the picture of my mother wearing a warm wool sweater. As a young woman i’d like to find that good

sensation in my life too, despite the times have changed and the tissues with them.»

PROMOTIONAL STRATEGIES ONLINE

App

Public Events

Youtube

Social Network

Promotion&Gadgets

Digital World

APP FOR MOBILEDownload the App from your AppStore and find out its function: Compose your washing machine by

inserting a list of your heads. The app gives you advice on how to wash them, using Perlana to improve your tissues.

Direct connection to the Youtube Channel. The app will connect your device to the specific video-tutorial on Youtube, according to the composition of your washing machine.

QR code reading function. With the app you can read the QR code on the billboards placed around the city. You’ll be suddenly linked to the Perlana web page.

Temporary mini-game connected with the Milan Central Station Event. Directly from your mobile phone you can control the robots placed in the station and shoot t-shirts passing in front of you.

QR CODE BILLBOARDS

SHOOT AND WIN:Feel the Experience…

MISSION: give consumers the reason to engage in the laundry category outside of wool washing. Online and in real life.

A live gaming experience starring a customized industrial robot loaded with dirty substances

A display connected to a robot is placed in the middle of Milan Central Station. Through it, it is possible to visualize what the robot sees.

The robot is connected to Facebook

Squirts stainers on 1000 pieces of clothing passing by at high speed

The rules are simple: Shoot and Win

Stain a garment and we will wash it and send it to you

…BRINGING THE WORLD OF FACEBOOK TO THE REAL WORLD OF PERLANA

At Milan Central Station customers could « like » Perlana’s products with their ID Facebook Card.

Visitors are given a free card and are able to log-in into their profile By passing the card on the pillars a connection is made to their

profile and the product is shared on their wall

The offline product experience has been shared with our online friends ready to like one of Perlana’s products at the station.

YOUTUBE CHANNEL

Tutorials that exlplain the best way to wash your laundry

It will help you to use the best Perlana product for your specific garment

INSTAGRAM CONTESTGet involved in the contest by sharing pictures of you wearing a garment washed with Perlana.

The most « tapped » pictures will allow you to win a free journey of a week for 2 people into the most beautiful Italian cities

NO WOOL ALLOWED

GADGETS & PROMOTIONScented gadgets will be distributed at the Milan Central Station Event

together with your washed clothes

Thank you for your attention.

The world is in your hands.Keep innovating it…