Perilaku Konsumen
5
Pengaruh Status dan Kelas Sosial terhadap Perilaku Konsumen By: Daut
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Transcript of Perilaku Konsumen
![Page 1: Perilaku Konsumen](https://reader036.fdocuments.net/reader036/viewer/2022062412/58784c9a1a28ab68198b59cf/html5/thumbnails/1.jpg)
Pengaruh Status dan Kelas Sosial terhadap
Perilaku Konsumen
By: Daut
![Page 2: Perilaku Konsumen](https://reader036.fdocuments.net/reader036/viewer/2022062412/58784c9a1a28ab68198b59cf/html5/thumbnails/2.jpg)
Variabel Ekonomi
Pekerjaan
Pendapatan
Kekayaan
Pendidikan
![Page 3: Perilaku Konsumen](https://reader036.fdocuments.net/reader036/viewer/2022062412/58784c9a1a28ab68198b59cf/html5/thumbnails/3.jpg)
Variabel Interaksi
Prestise pribadi Asosiasi Sosialisasi
![Page 4: Perilaku Konsumen](https://reader036.fdocuments.net/reader036/viewer/2022062412/58784c9a1a28ab68198b59cf/html5/thumbnails/4.jpg)
Variabel Politik
• Kekuasaan• Mobilitas
Kelas
Atas
(Dokter, Pengacara)
Kelas Menengah(Dosen, Guru)
Kelas Bawah(Buruh Pabrik, Buruh ani)
![Page 5: Perilaku Konsumen](https://reader036.fdocuments.net/reader036/viewer/2022062412/58784c9a1a28ab68198b59cf/html5/thumbnails/5.jpg)
Thank you....