原班級 原座號 姓名 新座號 科目 任課教師上課教室上課時間 · 英二乙 18 黃 豪 10 英文Ⅱa 蔣仁和 第11教室 12 英二乙 19 廖 頤 21 數學Ⅱb
Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu...
-
Upload
annabella-farmer -
Category
Documents
-
view
261 -
download
0
Transcript of Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu...
![Page 1: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/1.jpg)
Perfume SWOT Analyze – Miss Dior Cherie
Group Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028 廖家欣 Cindy 法文二 499120083 杜碩佳 Alice 法文二 499120485 邱芷薇 Vivian
![Page 2: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/2.jpg)
Outline
Introduction of Product and Slogan By Anna & Lulu SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy
![Page 3: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/3.jpg)
Dior's girl is grown up and is now a woman who loves.
Miss Dior Cherie EDPReleased in 2011Created by Francois Demachy
![Page 4: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/4.jpg)
SWOT AnalyzeStrength⍣ Have a long history⍣ Have distinctive tastes for designs
Weakness⍣ The high price of the Dior’s perfume⍣ The high cost
Opportunity⍣Developing in the right time⍣Benefits-Fashion Show⍣Loyal Costumers⍣Having Target market
Threat⍣ Illegal version of perfumes⍣ Economic depression⍣ Limitation of consumer group⍣ Restriction of consumer market⍣ Many competition of perfumes
![Page 5: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/5.jpg)
Strength
Have a long history
─ Since1947 Have distinctive tastes for designs ─ sensitive, persist ,own professional
perfumer Loyal Costumers Having Target market
![Page 6: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/6.jpg)
Opportunity
Developing in the right time─ WWⅡ
Benefits-Fashion Show ─ sponsors, cooperators→commercial potential
Loyal Costumers Having Target market
![Page 7: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/7.jpg)
Weakness
The high price of the Dior’s perfume. The high cost of hiring a professional
personal Perfumer.
![Page 8: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/8.jpg)
Threat
Illegal version of perfumes Economic depression Limitation of consumer group Restriction of consumer market
![Page 9: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/9.jpg)
Conlusion
S>W T>ODior should take stability strategy
![Page 10: Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 499382227 陸怡茹 Lulu 企二乙 499382186 呂佳欣 Anna 英文二 499110167 吳昀璇 Chloe 英文二 599061028](https://reader035.fdocuments.net/reader035/viewer/2022081417/56649f315503460f94c4be14/html5/thumbnails/10.jpg)
Thanks for your listening
Present by Anna Alice Vivian Chloe Cindy
PPT by Lulu