• The brand for this product is called RALPH LAUREN and the name of this product is called BLUE

• Typography. The writing is times new roman because RALPH LAUREN has always been a very popular brand and people been shopping there for years.

• Image. The image for this advertisement is a man who wears a lot of blue and is sitting by the ocean and the sky and because he has used the aftershave called blue.

• Behaviour. He is a very masculine person so he fells very confident for wearing this aftershave.

• Costume he wears a lot of blue because the name of this aftershave is called blue.

• The target audience for this product is for young men.

• The brand is David Beckham the products name is called HOMME.

• Typography. The writing for this product is ARIAL. It is very masculine simplistic and it fits very well with message of the brand

• Costume. David Beckham wears a suit in this advert to show to people that he is a very successful man.

• Image. The image is David Beckham dressed all smart with his hair all nice and neat promoting is aftershave.

• Behaviour. He is in a very masculine pose so he fills very confident for wearing this aftershave.

• The target audience for this product is for young men.

• The brand is Bruce Willis and the products name is BRUCE WILLIS.

• Typography. The writing is very army type writing. To make think that this aftershave is strong and if you wear this aftershave you will be strong like Bruce Willis.

• Costume. Bruce Willis is wearing a sweater vest dressed all smart with the power of this aftershave you can be like Bruce Willis

• Image. The image is of Bruce Willis dressed all smart and handsome and cool because of the power of this aftershave.

• Behaviour. The expression is On his face very calm and in a confident pose knowing that anything is possible with this aftershave.

• The target audience for this product is for young men.

Summary

• What I see for all these perfume ads is that male models all fell very masculine and confident for wearing there aftershaves and that they are all trying to say that anything is possible if you wear there aftershaves.