Performance15 - Over de Grens: Winnende affiliate strategieen - Kinga Horvath
21
Over de grens: winnende affiliate strategieën 19 November 2015 Emerce Performance Kinga Horváth International Affiliate Manager Euroflorist
Transcript of Performance15 - Over de Grens: Winnende affiliate strategieen - Kinga Horvath
Over de grens: winnende affiliate strategieën
19 November 2015 Emerce Performance Kinga Horváth
International Affiliate Manager Euroflorist
Inhoud
0 +d
• Aangenaam!• Ecosysteem affiliate• Optimization & recruitment• Voorbeelden en success stories• Booby Traps• Laatste trends over de grens• Vragen
Footprint Kinga
0 +d
• Sinds 1999 in online media werkzaam• Ilse media/Sanoma: display, teamlead mediabureau’s
• DTG: Online, search en affiliate (KPN, Rabobank, Nuon, teamlead corporate accounts)
• TradeDoubler: International Affiliate Manager (Philips, Dress-for-less / Privalia, Vistaprint, L’Occitane, Lenovo, werkgebied: EU)
• International Affiliate Manager Euroflorist, (werkgebied: 12 EU markten)
Mission Statement Euroflorist
0 +d
FLORISTFLORIST
London Paris
FLORISTFLORIST
Online activities in 12 countries
Countries:1. UK2. Ireland3. France4. Belgium5. Austria6. Denmark7. Sweden 8. Norway9. Netherlands10.Luxemburg11.Germany12.Poland
Market position: 2-4September 2015: take-over competitor Iflorist in the UK
Target group – Personas
0 +d
Senioren
We think of you! Thank you so
much!
Happy Birthday!
Get well soon! Good luck!
Congratulations!
Huisvrouw/Huisman
Busy professional
Studenten
Happy Mother`s Day!
You are the best!
Target group – Personas
0 +d
Please give me a second chance!
The Romantic
Happy Valentine’s Day
Happy anniversary
I love you Miss you so much!I`m sorry
The new affiliate manager‘s first day in the office:
0 +d
Affiliate business modellen – early funnel influencers and converters
0 +d
Gap analysis and recruitment plan
0 +d
Optimalisatie bestaande key partners: zelf managen!
0 +d
Aanbod op maat: Duitsland
0 +d
Vaderdag Zweden/Noorwegen
0 +d
Resultaat YoY alle markten:
0 +dOctober 2015 v.s. 2014: # sales: +25%; CPO: - 11%
Booby traps (at random)
0 +d
•De sluipmordenaar: ontdubbelen zonder lange termijn strategie
•Geleende vouchers & Stiekem brand-bidders•Virtual Currency zonder keuring transacties
•Incentivized traffic•Auto-accept publishers
Nieuwe tends & ontwikkelingen
0 +d
•Affiliates worden internationaal: Retailmenot, Cuponation, merger
Quidco/Qipu•Customer journey steeds meer zichbaar •Attibutie/afrekenmodellen worden steeds
genuanceerder (b.v. Last click to basket, « Payment on assist »)
Tracking Customer Journey
0 +d
Gives insight in: initiators (first cookie), contributors (halfway the journey) and converters (last cookie).
Affiliate window: customer journey
Nieuwe tends & ontwikkelingen UK
0 +d
In Q1 and Q2 2015Fastest growing Publishers: pre-targeting, on-site remarketing
13% YoY
2nd fastest growing publishers: Content sub networks
6% YoY
In 2015 an average of 30% of revenue comes from mobile devices(source: TD international)
0 +d
De jarige trakteert:
JIJ OOK! Bezorg een glimlach!
Een speciale kortingscode voor de Emerce Performance deelnemers:
Emerce15 15% korting op het hele assortiment, geldig op www.euroflorist.nl t/m 25 November 2015
Bedankt voor jullie aandacht!
