PERFORMANCE REVIEW

Muhammad Tanvir Hossain – ID 4325352Fahima Rubayet Alam – ID 4466068Chukwumereze Udochi Unegbu – ID 2364171

Table of Contents

• C o m p a n y B a c k g r o u n d• Q u a l i t a ti v e R e v i e w• Q u a n ti t a ti v e R e v i e w• O b j e c ti v e s f o r fi n a l 3 r o u n d s• C o n c l u s i o n

I n t r o d u c ti o n

• Type of Company- Listed Public Limited ( Helsinki Stock Exchange)

• Company’s history

• Achievements

MISSION STATEMENT:“YOUR HEALTH OUR PRIORITY”

• To improve patients' lives by providing customers with innovative science and

differentiated healthcare solutions delivered by diverse and engaged talent with integrity,

passion and focus on performance.

V I S I O N

• Renata’s meaning- Born again;• At Renata, we're inspired by a single goal:

your health. That's why we're dedicated to developing new, safe medicines to prevent and treat the world's most serious diseases. And why we are making them available to the people who need them most. We believe that from progress comes hope and the promise of a healthier world.

O B J E C T I V E S

S M A R T

SPECIFIC

•To achieve good sales volume, brand awareness and market share globally.

MEASURABLE

•Get a market share of 55% by 4th round, 60% by 5th round and by the 6th round we are focusing on keeping 60% market share globally.

ACHIEVABLE

•Increasing the quality of products i.e. by the use of Total Quality Management (TQM)

•By using market penetration pricing strategy.

•Investing more in promotions e.g. advertising, word of mouth, customer care.

RELEVANT

•Good feedback of market survey.

TIME DEFINED

•By the end of Round 6.

Qual i tati ve Review

RENATA MANAGEMENT STRUCTURE

MD/CEO-TANVIR HUSSEIN

EXECUTIVE DIRECTOR(FINANCE & OPERATIONS)-UNEGBU CHUKWUMEREZE UDOCHI

EXECUTIVE DIRECTOR(SALES & MARKETING)-FAHIMA RUBAYET ALAM

Responsibilities

Sales Production Finance

Round 1: Muhammad Tanvir Hossain

Fahima Rubayet Alam Unegbu Chukwumereze Udochi

Round 2: Unegbu Chukwumereze Udochi

Muhammad Tanvir Hossain Fahima Rubayet Alam

Round 3: Fahima Rubayet Alam Unegbu Chukwumereze Udochi Muhammad Tanvir Hossain

Round 4: Muhammad Tanvir Hossain

Fahima Rubayet Alam Unegbu Chukwumereze Udochi

Round 5: Unegbu Chukwumereze Udochi

Muhammad Tanvir Hossain Fahima Rubayet Alam

Round 6: Fahima Rubayet Alam Unegbu Chukwumereze Udochi Muhammad Tanvir Hossain

DATE AGENDA&TOPIC TIME VENUEMon-23/7/2012 Market Outlook &Analysis 15.30-17.30 Room 2.04Tue-24/7/2012 Strategic discussion on

Production22.00-00 Skype

Wed-25/7/2012 Strategic discussion on Sales 20.00-22.00 Skype

Thu-26/7/2012 Strategic discussion on Finance 15.30-17.30 Room 2.04

Fri-27/7/2012 Weekly review & discussion on activities

15.30-17.30 Room 2.04

Sat-28/7/2012 Results review and discussion 19.00-21.00 SkypeMon-30/7/2012 Market Outlook &Analysis 16.00-18.00 Room 4.07Tues-31/7/12 Strategic discussion on Sales,

Finance and Production20.00-22.00 Skype

Fri-03/08/12 Weekly review & discussion on activities

11.00-15.00 Fahima's place

Sat-04/08/12 Results review and discussion 17.00-20.00 SkypeMon-06/08/12 Market Outlook &Analysis 14.00-17.00 Room 1.05Thurs-09/08/12 Strategic discussion on Sales,

Finance and Production11.00-14.00 Room 1.05

Fri-10/08/12 Weekly review & discussion on activities

17.00-19.30 Tanvir's place

Sat-11/08/12 Results review and discussion 19.00-21.00 SkypeMon-13/08/12 Market Outlook &Analysis 13.00-15.00 and 18.00-20.00 Room 1.05 and SkypeWedness-15/08/12 Strategic discussion on Sales,

Finance and Production17.00-20.00 Skype

Wedness-22/08/12 Weekly review & discussion on activities

10.00-13.00 Fahima's house

Thurs-23/08/12 Results review and discussion 11.00-13.00 Room-4.07Sat-25/08/12 Market Outlook &Analysis 11.00-14.00 Eze's houseTues-28/08/12 Strategic discussion on Sales,

Finance and Production18.00-21.00 Skype

Fri-31/08/12 Weekly review & discussion on activities

10.00-14.00 Room-2.05 and 2.11

Sat-01/09/12 Results review and discussion 17.00-19.00 SkypeMon-03/09/12 Market Outlook &Analysis 13.00-14.00 Room-1.05Thurs-06/09/12 Strategic discussion on Sales,

Finance and Production13.00-15.00 Room-2.07

Fri-07/09/12 Weekly review & discussion on activities

11.00-14.00 Tanvir's place

Sat Results review 18.00-20.00 Skype

RENATA LEADERSHIP STYLE •Democratic/Participative leadership

Executive Director CEO Executive

Director

•Joint decisions•Team effort•Working cohesively as a unit•CEO approves.

13

Tuckman and Jensen’s 5 Stages of Team Development

Forming Storming Norming Performing Adjourning

•Members are observant, shielded and distant•No set ground rules•Harmony and mutual aid

•Conflict in the group•Members opting out resulting in losing members •Resistance to perform as a group

•Personal relationships created•Ground rules are laid down and followed•Able to execute tasks

•Harmony among group members•Maximum focus on the tasks•Relationships are intensified

•Tasks are completed•Dissolution and mourning stage

Source: Cameron 2009: 256

14

The Team Performance Curve Katzenbach and Smith (1993)

Working Group Potential

Team

Real Team

High performance

Team

Pseudo Team

Team Effectiveness

Perf

orm

ance

Impa

ct

Designed by the author of this presentation using information from Katzenbach and Smith (1993)

C u l t u r a l d i ff e r e n c e s

• L a n g u a g e b a r r i e r• C o m m u n i c a ti o n p r o b l e m s• H i g h / l o w c o n t e x t p r o b l e m s

Using Fayol(1916) theory to address Time Management

• Forecasting • Planning• Organizing• Commanding• Coordinating• Controlling

Using the Thomas-Kilman model to handle Conflict management within the group

Q u a nti tati ve Rev i ew

Summary of PerformanceProduction:

Round One Round Two Round Three

Rubbana AndyOx Rubbana AndyOx Rubbana AndyOx

Finland 89.00 95.00 91.00 113.00 93.00 128.00

USA 63.88 74.87 74.00 90.00 85.00 101.00

S a l e s :Round One Round Two Round Three

Rubbana AndyOx Rubbana AndyOx Rubbana AndyOx

Finland 22.63 38.64 23.30 40.54 24.16 44.60

France 55.00 60.60 63.91 71.80 64.65 78.12

USA 65.63 78.87 69.19 84.33 74.85 94.11

Tu r n o v e r

Renata Ltd.

Round OneRound TwoRound Three

P r o fi t

Round One Round Two Round Three0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

PharmateamRenata Ltd.Ecolab Pharma Ltd.

G e a r i n g

Round One Round Two Round Three0

10

20

30

40

50

60

70

Gearing

S u m m a r y o f p o s i ti o nCurrent market position:

Round One Round Two Round Three0

5

10

15

20

25

30

35

40

45

Pharmateam

Renata Ltd.

Ecolab Pharma Ltd.

PharmateamRenata Ltd.Ecolab Pharma Ltd.

Objecti ves for fi nal 3 rounds

• Investing more on R & D.• Market penetration pricing strategy.• Increasing the production as the demand rises • Less investment in machinery as it causes

more depreciation at the end of the year.• Increasing the wages of the employees so that

they are motivated to work more efficiently.

Qualitati ve review

Q u a n ti t a ti v e r e v i e w

• Minimizing gearing ratio to 10% by round 5.• Increase production by 10% to capture market

in round 4.• Reduce price by 2.5% by round 4 to achieve

target market share globally.• Reduce bid price to 245 (k EUR) and improve

selling effort to 70 (k EUR)

C o n c l u s i o n

• By using multichannel of marketing strategies Reneta would be able to lunch a brand new product.

• Our product will be offered in global market.• In France we have more than 60% market share.• We did not get biding past three round.• Investing more on production efficiency so we have

to pay less wages.• Reduce logistic cost delivery to France from Finland.

References

• Cesim, Practice Makes Profit. [Online] available from<http://sim.cesim.com/> [2012]

• Six Sigma performance. [Online] available from<http://www.bing.com/images/search?q=six+sigma+diagram&view=detail&id=2F960FF9C584FDCAAAB1257D9C4EEDADB53ACE02&FORM=IDFRIR> [10.08.12]

• Workplace Conflict Management. [Online] available from<http://www.mftrou.com/workplace-conflict-management-strategy.html> [2012]

Q&A