Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne...
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Transcript of Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne...
![Page 1: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/1.jpg)
Performance & Evaluation Workshop
12th November 2015
GCS Evaluation Team:
Paul Njoku
Elayne Phillips
Tracy Logan
Michael Warren
Ian Theo@ Paulnjoku5 @Ukgovcomms #CommsAcad
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1. Specific, Measurable, Achievable, Relevant, Timely (B)
2. 130 Evaluation Champions (C)
3. 800 people trained in 2014 (C)
4. Evaluation should be outcome focussed (C)
5. Costs are an input (A)
6. 11.4m unique visitors to gov.uk a week (C)
7. PM twitter account 1.2m followers (C)
8. NHSBT achieved 58,000 registrations (C)
9. 325,000 visitors to T2C website (C)
10. 41% increase in visitors to organ donation website (C)
Answers to Evaluation Quiz
![Page 3: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/3.jpg)
Austere times• Need to make every £ count • View as an investment, not an expense• Optimise use of scarce resources
Media landscape and consumption patterns• Media channel proliferation and consumption patterns • Evidence of what works and what doesn’t• Improve future planning and consumption
Role of communications under scrutiny• Demonstrate Impact – How it helps deliver policy outcomes• Business planning and prioritisation of activity• Industry ‘ measurement & evaluation’ landscape
Context
![Page 4: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/4.jpg)
“It is a rough road that leads to the heights of greatness.” – Lucius Senenca
Our Journey Making measurement & evaluation mainstream
![Page 5: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/5.jpg)
Evaluation Training
(x3 tier offer)
Evaluation Surgeries
GCS Evaluation Framework
Performance Dashboards
Evaluation Council
UK Govt Reputation
Tracker
Morden Comms
Operating Model
(MCOM)
RepTrak®UK Public
Sector2014/2015
Building blocks
![Page 6: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/6.jpg)
Consultative process
Academics • Professor Jim Macnamara (UTS)• Professor Kevin Money (Henley Business School)• Professor Anne Gregory (Hull University)
Industry bodies & Experts• Association for Measurement & Evaluation of Communications (AMEC)• GCS Evaluation Council
Suppliers • Gorkana, Precise, BrandWatch, LexisNexis, Meltwater
GCS communications community• Head of Disciplines• Evaluation Champions
![Page 7: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/7.jpg)
Elayne PhillipsGCS Insight and Evaluation Team
![Page 8: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/8.jpg)
Evaluation Framework - what it offers and why
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How
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Evaluation Framework - how does it help?
• Tool for planning• Reporting easier• Demonstrate comms impact• Measure what matters• Make our jobs easier
![Page 11: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/11.jpg)
Putting the Framework
Tracy LoganGCS Insight and Evaluation Team
![Page 12: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/12.jpg)
Illustration – Project Green
![Page 13: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/13.jpg)
Illustration – Project Green
![Page 14: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/14.jpg)
Over to you
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Evaluation Framework - embedding it
![Page 16: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/16.jpg)
Evaluation Training
(x3 tier offer)
Evaluation Surgeries
GCS Evaluation Framework
Performance Dashboards
Evaluation Council
UK Govt Reputation
Tracker
Morden Comms
Operating Model
(MCOM)
RepTrak®UK Public
Sector2014/2015
Building blocks
![Page 17: Performance & Evaluation Workshop 12 th November 2015 GCS Evaluation Team: Paul Njoku Elayne Phillips Tracy Logan Michael Warren Ian Theo @ Paulnjoku5.](https://reader033.fdocuments.net/reader033/viewer/2022051316/5697c0291a28abf838cd744f/html5/thumbnails/17.jpg)
Thank you
For more Info visit: WWW. gcs.civilservice.gov.uk/Evaluation