Perfect press kits & press releases

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  • Presents: #DIYPR Webinar SeriesJune 30Perfect Press ReleasesPerfect Press KitsPresented by: Cyndy Hoenig, Partner

    Contact: Cyndy@hlmediapartners.comTwitter -- @cyndyhoenigFacebook.com/hlmediapartners

  • Perfect Press Releases

    FOR IMMEDIATE RELEASECONTACT: Cyndy Hoenig 405.245.4668 cyndy@hlmediapartners.com

    Take Control of Your Corporate Message. Power it Yourself, Create a Buzz for your Biz ... just for the cost of this seminar

    Cyndy Hoenig & Heather Lytle to Present DIYPR & Social Media Seminar in Dallas

    Oklahoma City, OK (July 6, 2010) In todays economy, it is imperative to hold on to every dollar, yet too many businesses depend on outside PR firms to control their messaging. After 35 years in the business of PR, H&L Media Partners believes in a different approach where businesses control their own messaging, not their PR agencies. To combat these wasted fees, H&L is offering a seminar to teach you to create a buzz for your business, for the cost of this seminar on DIY PR & Social Media from 8a - 1130a on Tuesday, July 27 at Meridian Business Center, 6060 N. Central Expressway, Suite 560 in Dallas.

    The cost is $99. Register here: http://dallasdiyevent.eventbrite.com/.

    This 3 1/2 -hour course in DIY PR & Social Media is perfect for the small business owner and consultant. The seminar will focus on low cost (even free) high impact PR and Social Media strategies that will put you way ahead of your competitors.

    Other seminars scheduled in Texas include: Waco - July 28th, Waco Convention Center; and Temple, July 29th, Temple Convention Center.

    About H&L Media PartnersCyndy Hoenig & Heather Lytle are partners in H&L Media Partners, formed to offer trainings in DIY PR and Social Media techniques. Hoenig & Lytle draw upon their more than 35 years of experience and expertise to educate and empower business owners, marketers, communicators, and individuals to manage effective campaigns with measurable results. Participants will learn effective strategies to create, manage, implement and measure campaigns that have the highest impact for every business.

    H&L Media Partners is dedicated to helping businesses and professionals grow through targeted Do It Yourself Public Relations and Social Media training programs.

    More information is available at hlmediapartners.com.

    # # #

    Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.comCyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com

    Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com

  • Perfect Press Releases

    FOR IMMEDIATE RELEASECONTACT: Cyndy Hoenig, 405.245.4668

    Strong Headline in Title Case; Centered; Boldface; 14 point TypeSubhead (optional); centered; 12-14 point type; bold; italics

    Oklahoma City, OK (June 30, 2010) -- XYZ Company today launches its new line of XYZ educational toys to improve a childs reading comprehension skills. This is an example of a lead sentence. The lead sentence should state important information about what youre announcing. The lead paragraph should state who, what, where, when, how.

    2nd paragraph, expand on any pertinent information not included in the lead paragraph.

    3rd paragraph, quote the companys CEO or expert here. Have him say something about why these new toys are important to your customers.

    4th paragraph, list the products benefits to your customer. Use bullets if you like.

    5th paragraph, the closing paragraph, offer additional information -- pricing, where the product is available, etc.

    6th paragraph - Your Boiler Plate, a 3 - 6 sentence description of your company. Where your company is based, who runs it, when it was founded and what need it fills in the marketplace. End the paragraph with your web address. Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.comCyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com1

  • Perfect Press ReleasesStep 1 - for immediate release, contact infoFormatAt the top of the page: For Immediate Release and Contact info:

    For Immediate ReleaseContact: Cyndy Hoenig 405.245.4668

    Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.comCyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com2

  • Step 2Strong HeadlineFor Immediate ReleaseContact: Cyndy Hoenig 405.245.4668 cyndy@hlmediapartners.com

    Write a strong headline that gets attention, but dont go overboard.Your headline should be compelling.It should make reporters want to continue reading the next line.Remember your angle. If there is no hook, no angle, the reader will quit reading after one line.Headline in Title Case; Centered; Bold; 14 Pt. Type

    Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.comCyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com3

  • Step 3Compelling 2nd headline (optional)For Immediate ReleaseContact: Cyndy Hoenig 405.245.4668 cyndy@hlmediapartners.comStrong HeadlineWrite a strong headline that gets attention, but dont go overboard.Your headline should be compelling.It should make reporters want to continue reading the next line.Remember your angle. If there is no hook, no angle, the reader will quit reading after one line.

    Headline in Title Case; Centered; Bold; 14 Pt. Type

    Compelling 2nd Headline (optional)Strong 2nd headline that gets attention and persuades the reader to keep reading.

    Subhead; centered; 12 or 14 pt type; bold; italicsCyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com4

  • Step 4location and dateFor Immediate ReleaseContact: Cyndy Hoenig 405.245.4668cyndy@hlmediapartners.com

    Headline in Title Case; Centered; Bold; 14 Pt. TypeSubhead; centered; 12 or 14 pt type; bold; italics

    Oklahoma City, OK (June 30, 2010) -Paragraph 1 starts here.Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com5

  • Step 5The bodyFor Immediate ReleaseContact: Cyndy Hoenig 405.245.4668 cyndy@hlmediapartners.com

    Headline in Title Case; Centered; Bold; 14 Pt. TypeSubhead; centered; 12 or 14 pt type; bold; italics

    Oklahoma City, OK (June 30, 2010) -Paragraph 1 starts here.Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com6

    The BodyHeres where you write the meat of the release. Some guidelines:

    Paragraph 1: Explain headline, capture essence of story, keep under 25 wordsParagraph 2: Add supporting facts to the statements made in the 1st paragraph.Paragraph 3: Expand on the facts. Build the story.Paragraph 4: Establish credibility and include a good quote or two.Paragraph 5: Boiler Plate. About CLIENT NAME.

    # # #

  • Things to remember about Press ReleasesWrite in the 3rd person. It, he, she, they -- never you or me.Always check spelling and grammar.It should be a news story, not an advertisement. Delete the promotional copy and focus on content.Use quotes in the present tense. They add immediacy and credibility.Use simple, everyday language. No complex words or industry jargon.Write one idea per paragraph.Include facts and examples.AVOID THE USE OF CAPITAL LETTERS. Capitals slow the pace of reading.Do not se too many acronyms or abbreviations. When needed, always write in full the first time theyre used. EX: Point of View, then you can use POV.Always use a persons full name, not initials. Then refer to them by last name only. The body of the release should be kept to 400 words and have a maximum of five paragraphs.Boiler Plate - a brief company background which includes when the company was launched, its main area of business, and any additional info not included in the body or the release.Send a release two weeks out -- and when its newsworthy and useful.A good release accomplishes the following: announcing information to the public, your investors, the media, your customers and your competitors.The power of Newswires -- PRNewswire.com. Free ones include: PRLog.com, PRWeb.com, PR.com, ewebwire.com, Pitchengine.comCyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com7

  • Final thoughts about Press ReleasesNever sound as if you are trying to sell the reader.Always sound as if you are trying to inform the reader.Keep the article written in a professional tone and state facts only.Submit an image or logo with your release.Avoid excessive use of bolding.Always spell-check your release before submitting.Once your release is live, make plenty of copies of the printer-friendly version and fax around to local radio shows or television stations.Email the story to journalists in your local area.Include action-items for the readers of the release. For example, if you are describing the release of your new book, include the ISBN number and the URL of a website where it can be purchased.Never submit duplicate copies of your press release to multiple PR distribution firms - always make slight modifications to each copy to avoid search-engine duplicate content penaltiesAlways place a link on your website to the press release for better search engine visibility.

    Cyndy Hoenig & Heather Lytle H&L Media Partners hlmediapartners.com8

  • Perfect Press KitsWhat to include:Fact Sheet A brief synopsis of what your company does and why you are unique. Include your mission statement, goals and any other pertinent info about your business.Backgrounder This page contains all of the data about the history of your business. Youll want to include photos, the date you founded the biz and why you star