Perfect Gift v3
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Transcript of Perfect Gift v3
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Prepared ByNORHISAM BIN MOHD RADZISUHAIMI BIN DAUD
Prof Madya MARDZIAHHASHIM
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TABLE OF CONTENT
1. Introduction
2.Background3.Problem motivation4.Objective5.Scope6.i!!ion and "i!ion
#.Bu!ine!! odel$.Brand % &ogo and 'ag &ine
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INTRODUCTION
Per(ect )i(t i! an online bu!ine!! on *acebook pla +e ,ill operate via *acebook page. +it-in t-i! compan/ t-ere are (e, di0erent
department!. O department uman e!ource department *inance department Production department Purc-a!ing department Sale! department arketing department
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Backgroud
•
Once !top center (or cra(ter and non cra(tget t-eir need
'-ere are not man compan t-at o0er o!top center (or cra(ter or non cra(ter to ge
cra(t !upplie! or to bu gi(t (or t-eir loved
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Problemotivation
1. u!tomer no,ada! pre(er to bu (orm online a! it i! convenient and !time.
2. ot man !-op are opening t-eir bu!ine!! via online.3. '-e (a!-ion (or -andmade item! a! a gi(t i! vergreen. People pre(er t
purc-a!e -andmade !tu0 a! it provide! t-em ,it- a level o( individuali! not available (rom ma!! market retailer!. '-e pre(er per!onali7ed glavi!- item!.
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Objective
1. 'o gain -ig-e!t level !ati!(action o( cu!tomer2. 'o make !ure percentage o( market !-are directl proportional ,it3. 'o provide t-e be!t cu!tomer !ervice
Scope
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M!""!o ad #!"!o
"i!ionOur vi!ion i! to be t-e be!t Once !top center (or crand non cra(ter !-op on 8lang "alle and ala!ia
i!!ionPer(ect )i(t ,ill !trive to provide gi(t !olution! (or a9!ing creativit and team,ork/ our product! ,ill pr-appine! (or bot- giver and receiver.
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BMC $ Co%pe&!&!'e E'!ro%e&( Marke& S&ra
Co%pe&!&!'e E'!ro%e&1. *B: S9S n d *&' PO;9'
2. *B:
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Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposi tion Customer Relationship
Channels
Customer Se
T)e Bu"!e"" Mode* Ca'a"Pre(ect )i(t
Of f er f ree deliver y
for many item
Adver tisement
Simple de!ign/
logical u!er
inter(ace/
promotion
Intellectual: Br and
Patent, Web Page
their unique ability
to design
Free esign
Budget and !r ice
f ollo " customer
#r eative
diver!i(.
#ustomer
requirement,
&o, 1o!t Sel( @
Service
#ontr ol value
chain f or the
!roduct design
Website,
Faceboo$,
%ocial &edia
Web
maintenance,
Postage changes
Payment
!r ocessing
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1.
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Maage%e& Tea%
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Orga!+a&!o C)ar&
anagement
*inance
Production Purc-a!ing arkSale!
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BRAND( LO,O ANDTA,LINE
BradBrad : Per(ect )i(t
LogoLogo : ,e c-o!e Blue andcolor to denote! t-at blbo! male and pink (or,omen.
Tag*!eTag*!e : CInpired B Dou@ 'r to (ulFll cu!tomerG!
re?uirement ba!ed on tCper(ectE budget.
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