PERCH GROUP - Perch Service Apartments Gurgaon Group 2019 - Public.pdf · 13 Globally relevant B2B...

www.theperch.in & www.nodal.direct

The Next Phase : 2019-2021 Plan

PERCH GROUP


http://www.theperch.in

http://www.nodal.direct




2Airbnb’s explosive expansion is a leading indicator of

broader global “serviced stay” revolution




Digitally powered Serviced Stay Company

3




How have we done so far?

4 4.5 / 5 from 5000+ ReviewsBlended score (Tripadvisor, Booking.com, Google, MMT, Ibibo, Airbnb & others) from 2013 to 2018

0 Properties with op. losses

100,000+ Room nights soldClients from over 70 countries have stayed with us in 4 cities

2015 to 2018 - 100% Growth

Unique travel tech companyOne of the few companies globally to have both hospitality & tech proficiency in-house







What is this business all about?

5 User demand fueled by global move from “hotels” to “apartments” / “serviced living”

Happy & engaged employees = Higher ROI

Technology has an outsized impact on business

** Underlying economic forces are strong as “serviced” living grows at 12% CAGR globally

Process Management & Execution remain key to “scalability”




A focus on generating return on investment through operational excellence

6




Expanding the footprint in India & Overseas

7Delhi/ Gurgaon / Noida

Chandigarh

Jaipur

Goa

Ahmedabad

Bangalore

Hyderabad

Pune

Mumbai

Preference 1 - 100% Operational Control

Preference 2 - Franchise Model (WIP)

Present & Expanding

Viable for owning / franchiseLocation not viable (Low yield / high cost)

Internationally Australia is operational

Melbourne

Gold Coast




Digital at heart

Analytics behind everything we do

8Perch- Sector 40 Gurgaon




Cost Control - Measure, identify & reduce waste

9All expenses measured real time




Revenue Management - Moving towards fully dynamic pricing

10Enhanced Revenues from Algorithmic pricing based on Demand & Supply




nodal.directHigh Growth SaaS platform for

Travel entrepreneurs

11




12For Travel Entrepreneurs Digital Marketing is hard & expensive!

Hire Tech Team & SEO company

Rapidly evolving Environment

Growing business - locations, variationsGoogle SEO changesBackend Systems evolve & change

Starting with disadvantages

Static site & non scalable structureNot Integrated with backendNo Mobile Site / App

OR

Off the shelf template or Payment Gateway, etc

Over time, things break down

Prices not live on sitePoor engagement / communicationCode bloatUnstructured content updation Complex site structure / Force fit

12




13 Globally relevant B2B SaaS Product

USA & Canada● Startups & mature companies● BookingSync, Travel Tripper, etc● Interest from Weebly & Wix (but

integrations not there)● Setup > USD 10,000 with monthly

Europe● Web 1.0 Technology● Guestfolio, Hotelgenius, etc● Setup> USD 15,000 with

monthly

Australia● No local players with platform

approach● Serviced by overseas players● High price market, pricing > USD

15,000

India & South East Asia● Djubo trying to build simple

bundled product● Few if any significant players● Setup> USD 5,000 with monthly

True SaaS based systems with low monthly subscriptions and integrated with local channel managers DO NOT exist.

Target market is the growing long tail - ● Large single properties who want to reduce tech costs● Single properties evolving into multi chains ● Ill served franchisees of larger brands like Holiday Inn etc




14

5X BetterFuture Ready - Websites are updated “apps” and not legacy systems (like Shopify)

High Return on Investment - Cost 50-70% lower than alternatives

High Return on Effort - APIs reduce manual updations

Modular & Scalable - Connect Chatbots, Maps, Adwords, Instagram etc14




Nodal.direct helps travel clients simplify & digitize their marketing, navigating a chaotic technology ecosystem

▸ Targeting mid to large size hotels, travel/ tours guest houses & vacation rentals globally

▸ 35 plus B2B clients across sectors▸ High margin, sticky business with B2B financial metrics &

low sales costs▸ Significant traction even outside the travel sector

15Nodal.direct platform used by companies globally

Key Technology Partnerships




Growth Strategy- Next Steps

Roadmap towards becoming top Serviced Stay cum Travel technology group in the country

16




National expansion plan (2019 to 2021)

▸ Perch Service Apartments To open 10 new properties* in Delhi NCR (Gurugram, New Delhi & Noida)

▸ To increase footprint in Vacation Stay segment - To open 5 new properties in Goa

▸ To establish brand presence in Hyderabad or Bengaluru as well (start with 2 properties in a city)

▸ Increased spend on marketing and sales to augment expansion plan

17Perch Service Apartments (India)




International Expansion plan (2019 to 2021)

▸ To expand presence in Australia- Huge opportunity in the informal and short stay market

▸ Opportunity to expand offshore entity at negligible overheads

▸ Expansion by taking on more serviced apartment properties in Australia

18Perch Service Apartments (Australia)




Technology: Nodal.Direct Expansion Plan (2019 to 2021)

▸ Focus on deeper technology integrations via PMS, AI Chatbot, Website CMS and SEO products

▸ Scale up strategic tie ups and establish strong client base with newer Hotels and market entrants

▸ Invest heavily in Sales and Marketing verticals▸ Hire a PR company to increase brand awareness

* * A stronger focus on growth in technology will also help the expansion plans for Perch Service Apartments

19Technology: Nodal.Direct




AppendixAwardsOperationsProperties - India & Australia

20



21Awards & Accolades are reflective of client satisfaction & our focus

Industry Body Awards

Indian OTA Awards

SERVICE EXCELLENCE AWARDS

CUSTOMER RATING AWARDS

22International OTA Awards

BOOKING.COM, TRIPADVISOR & SUPERHOST STATUS ON AIRBNB….Continued

Long and Short stay properties in multiple locations


24 THANK YOU!

Perch Group▸ [email protected]▸ Shaurya, +91 9654272007



mailto:[email protected]

PERCH GROUP - Perch Service Apartments Gurgaon Group 2019 - Public.pdf · 13 Globally relevant B2B...

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