Perception Measurement

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Perception is essential in mass communication and public relations.

Transcript of Perception Measurement

Page 1: Perception Measurement

Perception MeasurementC

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President Obama intends to get the desired job done from his administration.

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President Obama intends to make things happen for permanent peace in Afghanistan and Middle East.

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President Obama advocates for sustained growth and development of global economy.

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DiscussionQ: Is this original photo of President

Obama?A: Yes.Q: What is perception?A: Giving positive or negative

meanings to a stimulus or stimuli (e.g. Obama’s posture) is called perception.

Q: Is perception measurement significant in mass communication?

A: It is also very important in global politics and negotiation.

Q: Is this presentation for students of Public Relations?

A: It is for every scholar.

Key Credits

Sajid Imtiaz, Expert Member CDKN, Member Pakistan Society of Criminology

Visual: The White HouseFeedback: [email protected]