Perception Measurement
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Perception is essential in mass communication and public relations.
Transcript of Perception Measurement
Perception MeasurementC
Executive
President Obama intends to get the desired job done from his administration.
Politician
President Obama intends to make things happen for permanent peace in Afghanistan and Middle East.
Economist
President Obama advocates for sustained growth and development of global economy.
DiscussionQ: Is this original photo of President
Obama?A: Yes.Q: What is perception?A: Giving positive or negative
meanings to a stimulus or stimuli (e.g. Obama’s posture) is called perception.
Q: Is perception measurement significant in mass communication?
A: It is also very important in global politics and negotiation.
Q: Is this presentation for students of Public Relations?
A: It is for every scholar.
Key Credits
Sajid Imtiaz, Expert Member CDKN, Member Pakistan Society of Criminology
Visual: The White HouseFeedback: [email protected]
