Perception
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Transcript of Perception
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Which of the two lines is bigger?
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Which of the two lines is bigger?
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M-A-C-M-I-L-A-NM-A-C-T-A-V-I-S-HM-A-C-H-I-N-A-R-Y
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PERCEPTION
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DefinitionPerception is a process
by which individuals organize
and interpret their sensory impressions in order to give
meaning to their environment.
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Factors Influencing Perception:
1.) Perceiver
2.) Target
3.) Situation
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Factors in perceiver
• Attitudes
• Motives
• Interests
• Past experiences
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Factors in Target
• Background
• Grouping
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Factors in Target
• Novelty
• Sounds
• Motion
•Size
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Factors in Situation
• Time
• Work setting
• Social setting
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Person Perception:
Making Judgments About Others
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ATTRIBUTION THEORY
When individuals observe behaviour, they attempt to determine whether it is
internally or externally caused.
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Attribution Theory
Two Types of Causes:
1) Internal
2) External
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Three Factors of the Attribution Theory:
1. Distinctiveness
2. Consensus
3. Consistency
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Self Serving Bias
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Fundamental Attribution Error
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Shortcuts in Judging Others:
1.) Selective Perception
2.) Halo Effect
3.) Contrast Effects
4.) Projection
5.) Stereotyping
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Specific Applications in Organizations:
1. Employment Interview
2. Performance Expectations
(Self Fulfilling Prophecy)
3. Performance Evaluation