Perception 360 Consulting

8/8/2019 Perception 360 Consulting

1/14

Perception360 Consulting EnvisageExecute


2/14

Employer Branding

2www.p360consulting.com


3/14

Its about creating a superior BRAND

When 70 per cent of corporate value is fromintangible assets (Source:Accenture) being an attractiveemployer is critical to keep

competitive advantage Strong brand value helps in

attaracting & retainingvaluable employees


Changing Paradigm

Low

Employability

Engineers : 4.2 % for

software product

firmMBAs : 23%

Talent war for small pool of talent

& Therefore employee is the new

king

Are you visible

to this talent

pool ?

Employer

Branding

We offer end to end

Employer Branding

Solutions.


4/14

Market : Employer Brandings Perspective


Spot light

Aware

UnawareNegative

/Neutral

Positive

Loyal NotLoyal

S

c

at

t

er

E

M

PL

O

Y

E

R

B

R

AN

D

I

N

G


5/14

Employer

Branding

P360 Offerings



6/14

Communication Design

www.p360consulting.com 6


7/14

The P360 Edge1. Unparallel Quality

2. Hassle free Services

3. Allows you to make effective & strategic deployment of your key resources

Communication Design


Communication is reflection of your Brand.

Effective communications can change minds & challenge perceptions

Internal Communication External Communication

Communicate new initiatives in organization Have a Talk with prospective employees

We Offer

Magazines, Posters, Mailers, Newsletters,Banners, Videos, Letter from CEO etc

Memorable induction materials, CorporateVideos

Higher Employee Morale

Increased Productivity

First impression on prospective employees

Helps attracting talent


8/14

On Campus Branding



9/14

The P360 Edge1. Understanding the current class of students

2. Close association with the student bodies

On Campus Branding


College Students : Most important Demographicsfor organizations

No brand loyalties : Opportunityto make a lasting brand identity

Campus Branding Campus Events

Make them Aware : Announce your presence

& leave your mark

Make them your Followers: Engage your future

employees

We Offer

Recruitment Material, Corporate Presentation,

Corporate Films

Case Study Competitions, Simulation Games


10/14

Social Media Branding



11/14

The P360 Edge

1. Young, vibrant and dynamic team : Social Media Execution Specialists

2. Technology based monitoring

Not just informative, Its interactive

Professional & Social Networking

Keep your prospective employees informed about the latest in your organization

Increase your visibility in employer market

We Offer

Creation/Management of your social & professional networking profiles

Monitoring the behavior and reactions

Calculating various Matrices to measure the impact of campaign

Social Media Marketing



12/14

Our Approach

Define &Strategize

CreateSocial

IdentityEngage

Track &Monitor

Determine the

objectives

Branding

Traffic on web

Set SMART goals

% increase in

mentioning of

your brand share of

conversation

Click Through

Rates from Social

Media Platform

Create your social

media presence

Choose the

relevant channels

Web/blog/networking

/news/document

sharing

create personalized

pages

Manage your

profiles actively

Put Spot light on

users

Use Do-good

networks

Use Message

Boards/Forums

Connect with issues

Key is the contentthat provides a

stimulus to evokes a

response

Use aggregators,

social search

engines &web/desktop tools

Measure

Reach

Conversations

Mentions :Strength,

Sentiments, Passion

Key Influencers

Benchmark with

competitors

www.p360consulting.com 12


13/14

Why P360



14/14

Why P360


Expertise through Multi-dimensional Approach

Know How of this niche branding

Understanding of the students psychology

Right mix of professionals to cover all dimensions

Human Resource Marketing

Public Relations

End to End Employer Branding Solution

hassle free solutions : From Strategy formulation to Execution

Cost Advantage

Save precious time of key resources

Get the advantage of outsourcing

Perception 360 Consulting

Documents

Transcript of Perception 360 Consulting