Percent of qualified leads that have only marginal...
10
Nurture Percent of qualified leads that have only marginal follow-up: 40% Percent of qualified leads that are never called: 50 % Percent of tradeshow leads that are never followed up: 80%
Transcript of Percent of qualified leads that have only marginal...
Nurture
Percent of qualified leads that have only marginal follow-up: 40%
Percent of qualified leads that are never called: 50%
Percent of tradeshow leads that are never followed up: 80%
SM1.1: Customize Terms
For this workbook step:
Sign on to Hubspot.
(https://login.hubspot.com/login )
• Go to Social Monitoring
• Select a Stream
(In this example, “Post Bachelor
Certificate in ISM” is selected.)
• Select “Edit”
Select “Social Prospects”.
These are the beginnings of creating
streams to listen for
For additional information, review …
http://knowledge.hubspot.com/social-
media-user-guide/how-to-create-
streams-in-the-social-monitoring-tool
2 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.1: Customize Terms
These are the elements for editing
“streams” to listen for. Streams …
• Track mentions of words &
phrases
• Follow contacts from a
previously created List
• Follow Twitter lists
Example: “A college could use streams to
monitor applicants’ conversations during the
application process. This could be helpful for
the college to track and respond to people’s
questions, assist with deadlines, and provide
support.”
For additional information, review
…
http://knowledge.hubspot.com/soc
ial-media-user-guide/how-to-
create-streams-in-the-social-
monitoring-tool
3 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.1: Customize Terms
Select “Create Stream”
Once the stream is created,
modify it to determine whose
tweets to monitor.
• All of Twitter
• A Twitter List
• A Contact List
Determine which keywords to
listen for.
Determine which Language;
Determine which location
4 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.2: Negative Terms
Go to Social Monitoring
Select “Edit”
In the “Exclude things with
these words:”, add words or
terms to exclude
5 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.3: Bookmarklet
For this workbook step:
Sign on to Hubspot.
(https://login.hubspot.com/login )
Select Social Social
Settings
Select App & Add-ons
Select “Install” for the Chrome
Plugin and the Browser
Bookmarklet”.
For additional information,
review …
http://knowledge.hubspot.com
/social-media-user-
guide/how-to-install-the-
hubspot-bookmarklet
6 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.3: Bookmarklet
Drag the button to the
browser’s bookmarks bar –
Chrome is different from the
other browsers.
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SM1.3: Bookmarklet
Schedule the Post
When you click on the share
bookmarklet, the information
can be posted to Twitter,
Facebook, LinkedIn, Google+
8 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.4: Compose
Message
For this workbook step:
Sign on to Hubspot.
(https://login.hubspot.com/login )
Select Social Publishing
Select “Compose a Message”
Create the message
Select the account(s)
Schedule the time
Select the campaign to
associate the message
For additional information,
review …
http://knowledge.hubspot.com/s
ocial-media-user-guide/how-to-
promote-your-content-with-the-
social-media-tool
9 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
SM1.5: Monitor
Message
For this workbook step:
Sign on to Hubspot.
(https://login.hubspot.com/login )
Select Social Monitoring
Select Social Reach
Explore the information
presented to develop insights.
For additional information,
review …
http://knowledge.hubspot.com/s
ocial-media-user-guide
10 Copyright © 2014 by Marketing Inbound Consultants. All Rights Reserved.
