Percassity Marketing Data Solutions

Expert marketing operations resources, on-demand

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What is Marketing Operations?

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What we do

On-demand resourcing Longer-term relationship, joining marketing teams to

provide marketing operations resource and expertise without the full cost and commitment of a permanent member of staff

Daily rate paid monthly On-demand advice

Fixed length, short-term engagements, with specific outcomes contributing the required combination of decision guidance and solution delivery to tackle marketing data, systems and process challenges

Daily or project based fees

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Challenges

Identifying the right prospects Managing data Efficient campaign execution Sales disengagement Prospect nurturing Measuring results

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Who we are

Specialist in contact strategy, marketing automation and implementation

Most recently Global Head of Database Marketing at Gartner

Career includes working on brands such as Ford, Coca-cola, Daily Telegraph, Microsoft and Vodafone

Charles Eaton-HennahSimon Daniels

Specialist in business marketing data strategy and marketing operations

Experience spanning the information and communication technology sector, working across Europe, North America and the Asia Pacific regions.

Roles at Apple, T-Mobile, Gartner and Progress Software

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Experience

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Why Percassity?

Independent Experienced Flexible Innovative Best in-class resources

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Outcomes

Enhanced ability to execute Efficient, flexible marketing campaign activity Focus on “what” not “how”

Improved marketing effectiveness Better targeting, more response, easier nurturing

Greater accountability Transparent, end to end measurement and

marketing justification

A little more detail…

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Marketing data

Do you need more customer and prospect names, or want to know more about the names you already have?

We can help with data acquisition, data discovery and data enhancement.

Is half of your data rubbish (but you don’t know which half?)

We can help with proper data quality audits so you can understand how big an issue this is for you, and help with processes to improve and maintain quality.

Is your customer and prospect data all over the place?

We can consolidate data silos into a single view and sort out processes to keep it that way.

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Marketing technology

Don’t know what technical solutions and vendors are right for you?

We know the solutions out there – we can help you work out the best for your requirements and how to choose the right vendor.

Not getting the best out of all your Marketing vendors?

We can advise on all vendor management issues, including KPI’s, Service Standards and T’s & C’s

Can't get your IT department to tell your vendors what they need for your marketing technology project?

We can assess your existing systems, undertake business process analysis and create detailed documentation.

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Lead and Response Management

You're not sure who your best prospects are, or how to maximise response from your marketing programmes?

We can run data analytics, using the insight to improve targeting and campaign optimisation strategies.

Don’t know what happens to your leads? You get complaints that they’re no good?

We can help with lead management: definition, scoring and tracking.

Are your marketing ROI figures guesswork?

We can help you develop robust campaign measurement and reporting.

Unsure how to handle leads that don't convert right away?

We can help you put together prospect nurturing programmes, so prospects not in a position to buy don’t fall through the gaps.

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Marketing data governance

Worried about data legislation?

We can help you with privacy and data protection compliance and policies, both in the UK and internationally.

Don’t know how well your team is doing?

We can benchmark your Marketing Operations against the best practice in your industry.

Percassity Marketing Data Solutions

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