Pepsi Marketing Mix

Introduction to Marketing Mix

Product : A tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units.

Price : The price is the amount a customer pays for the product. It is determined by a number of factors including market share, competition, material costs, etc

Place : Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet.

Promotion : Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.

Pepsi ‘s Background

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Davis Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi Variants produced over the years.

Pepsi ‘s Marketing mix

Product

PepsiCo, Incorporated is a Fortune 500, American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non- carbonated  beverages

Examples of its variety of products

Competitors

Price

Providing quality products at the lowest possible price has always been one of the main concerns of Pepsi.  For Example,  One of the

ways they've been able to assist this effort is by expanding their use of inexpensive and recyclable plastic

bottles

Place

FACTORS FOR CHANNEL DESIGN

Assortment of Goods: Pepsi has a wide

assortment of goods. In beverages some veryfamous are Pepsi Mirinda, 7up, Slice etc Aquafina,Lehar Soda also.

Ubiquitous: Restaurant, Pan shops, General Stores, Confectionaries, all these aresome examples of the fact that the product Pepsiis ubiquitous.

Promotion

Pepsi uses various methods to Promote its products, mostly it is through advertisements

“ What exactly is it that enables the best consumer product companies to grow year in and year out?” Market positioning is one of the most

important aspects of PepsiCo success. It has been a leader and gaining market share in each of its core business and strives to continue in recognizing under-marketed target regions throughout the world to continually gain market share from its competitors. The second aspect of PepsiCo's objectives deals with continuing is strong well- recognized consumer brand name domestically and internationally.

Methods of Promotion

The End