Pepsi Cola Internship Report

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Transcript of Pepsi Cola Internship Report

INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

BRIEF HISTORY OF PEPSI COLA INTERNATIONALIn 1893--Caleb Braham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain with the name of "Brad's Drink, In 1898, it is renamed as Pepsi cola on August 28, 1898. Pepsi-Cola receives its first logo. Weekly the first Pepsi-Cola newspaper advertisements appeared in the New Bern Journal. Mr. Braham devotes all of his energy to developing Pepsi-Cola into a fullfledged business He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi-Cola Company. 1903--"Doc" Braham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation. 1904--Braham purchases a building in New Bern known as the "Bishop Factory" for $5,000 and moves all bottling and syrup operations to this location. Pepsi is sold in sixounce bottles. Sales increase to 19,848 gallons. 1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina. Pepsi receives its new logo, its first change since 1898. 1906--Pepsi gets another logo change, the third in eight years. The modified script logo is created with the slogan, "The Original Pure Food Drink." There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales rise to 38,605 gallons. 1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40 franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.

University of the Punjab, Gujranwala Campus

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HISTORY

VisionPepsiCos responsibility is to continually improve all aspects of the world in which we operate environment, social, economic creating a better tomorrow than today Tomorrow > Today We believe Sustainability lives at the intersection of public and corporate interest. It

encompasses citizenship and corporate social responsibility, which are about doing the right things for society and for the business. It encompasses the health of the Company, which is about fulfilling our mission of creating financial rewards and growth.

Mission Statement

To be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate, and in everything we do, we strive for honesty, fairness and integrity.

PEPSICO IN PAKISTAN2

Pepsi cola is also very popular in Pakistan thats why its market share is about 90% in the soft-drink market. Pepsi Cola International, a remarkable name in the cola industry is doing its business in Pakistan through franchising. PCI has developed following bottlers in Pakistan till now. Naubahar Bottling Company is the largest manufacturer and distributor of Pepsi Cola soft drinks in Pakistan. These franchises are located in: Karachi Lahore Multan Faisalabad Gujranwala Peshawar Islamabad Sukkher Hyderabad

NAUBAHAR BOTTLING COMPANY

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The Company in which I done Internship

Organization: Naubahar Bottling Company Address: S.I.E, Model Town, Gujranwala, Pakistan Naubahar is a largest franchise of Pepsi cola International .producing and distributing international brands like Pepsi, teem, & 7up and Mountain dew .plant is situated in Gujranwala, Pakistan

Plant capacity Naubahar Pepsi cola industry has a moderate and big plant. It can produce 600 bottles in one minute. It has also the water treatment plant which can take raw water from 500 dept, treat and filter it and then store it. Plant can store 20000 gallons

Location Advantage Water level is up than other locations and quality of water is good, due to this it is cost effective.

About employees There are 1500 employees attached with the production department in with about 800 labors are permanent and others are on contract base. 120 employees attaches with the sales and other departments.

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

Naubahar Bottling Co. (Pvt.) Ltd. (NBC) is one of the nine (09) franchises of Pepsi Cola International in Pakistan. Naubahar Bottling Co. (Pvt.) Ltd. (NBC) first was involved in the business of manufacturing and marketing of Coca-Cola. Later on it started manufacturing and marketing business with Pepsi Cola in May 27, 1981. The Area allotted to it, was Gujranwala Franchise. The franchise area consists of the following nine districts. 1. 2. 3. 4. 5. 6. 7. 8. 9. Gujranwala Gujrat Hafizabad Mandi bhaudin Jehlum Sialkot Narowal Sheikhupura Chakwal

The company operates through a well-established network of a number of distributors. The company has two types of delivery systems i.e.

Director delivery system Indirect delivery system

The basic difference between the direct and the indirect delivery system is that in a direct distribution system, the company spends its own resources while in an indirect distribution; the dealer spends his own resources on all the factors which increases the sales volume:

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

Direct Delivery SystemManufacturer Retailers Customers

Indirect Delivery SystemManufacturers Distributor Retailers Customers

ObjectiveThe major objective of the company is to produce and supply of highest quality, which confirms to both the national and international quality stands. The company is committed to provide maximum level of customer satisfaction.

Future PlanningThe company operates through well experienced, loyal and hardworking employees exceeding 800. The first and the most basic plan it to train them according to the changing technology and computerized environment, and satisfying their needs and requirements. Upgrading the plant structure and installation of the new machinery are other plans. The company is planning to increase its sales force and development in its infrastructure in the coming time period. Company has also recently purchased plants from Double Cola. There were 02 plants installed for the production of 250ML (NR) bottles. Company is now changing these plants to 250ML (RB) Plants and also another plant is being installed there for the production of: 1500 ML (PET) 2250 ML (PET)s 500 ML (PET) The company has planned to bring these plants into operations by August 2006 and it has been registered as Safina Enterprises Ltd.

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

OUR CORE VALUESCUSTOMER FOCUSWe treat each of our customer equality & as the most important person while we interact with him/her. We must ensure that we do everything to meet and exceed the customers expectations with perfect to times, accuracy & quality services.

EMPLOYEE RESPECT & DIGNITYWe treat each of our employees with fairness, which includes giving constructive feedback for their development. We celebrate diversity and seek suggestions from all employees for improvement. We ensure that responsibility & fairness in all our decisionmaking.

TEAM BASED APPROACHWe work towards achievement of our vision & mission as a combines group. We encourage inter & intra-departmental communications. We treat our colleagues as our internal customers & ensure that the requirements of internal customer focus are always met.

QUEST FOR QUALITYWe ensure that each moment of our time is spent on value adding activity. We always seek ways for exceeding expectations of customers & colleagues. We also ensure that we do things right, first time every time.

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

BOARD OF DIRECTORS OF PEPSICO

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

MANAGEMENT OF NAUBAHAR BOTTLING COMPANY

Managing Director (Owner) Director General Manager Sales Manager (Local) Sales Manger (Out) Plant Manager Production Manager Human Resource Manager Business Analyst Marketing & Services Manager Shipping & MIS Manager Audit Manager Finance Manager Quality Control

Mr. Shamim Khan Mr. Adnan A. Khan Mr. Aftab A. Khan Mr. Saeed Ullah Khan Mr. Ahmad Khan Mr Aarif Sarwar Qureshi Mr Muhammad Khan Mr. Asif Hamid Mr. Asim Awan Mr.Rana Qamar Bilal Mr Naveed Ahmad Mr.Malik Hameed Mr. Abid Hussain Mr.Aftab Tassaduqe

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

MANAGEMENT HIERARCHY

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INTERNSHIP REPORT ON NAUBAHAR BOTTLING (PVT) LIMITED

MARKETING MIX OF NAUBAHAR BOTTLING

Marketing is the task of creating, promoting and delivering goods and services to consumers and businesses. Organizations identify and profile distinct group of buyers who might prefer or require varying products and marketing mixes. The customer seeks for value and satisfaction. The organizations can increase the value of the customer offering in several ways e.g. raising benefits, reducing costs etc. marketing mix is a set of marketing tools that the firm uses to pursue its marketing objectives in the targe