INTRODUCTIONPepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells 18 brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The companys headquarters are in New York and employs over 200,000 people. PepsiCo has received many awards and recognitions over the years, including being ranked in the top 25 of the best global brands, ranking number four overall by Diversity Inc, and earning the Green Award by the Environmental Protection Agency.

PEPSI IN PAKISTANThe market in Pakistan is surely dominated by Pepsi. It has proven itself to be the No.1 soft drink in Pakistan. Now Pepsi is recognized as Pakistanis National drink. In 1971, first plant of Pepsi was constructed in Multan, and from their after Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumer's survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan.

Pepsis Slogans 1909-1939:Delicious and Healthful 1939-1950:Twice As Much For A Nickel Too 1950-1963:The Light Refreshment 1953-1961:Be Sociable 1981-1982:Wild Thing"/"Ask For More 1999-2002Ask for More"/"The Joy of Pepsi-Cola 2010Every Pepsi Refreshes The World 2011Born in the Carolinas "Dunya Hai Dil Walon Ki" (Pak) 2012Change The Game" Badal Do Zamana (Pak) 2013Live For Now Dil Maange Abhi(Pak)

MISSION STATEMENT Our mission is to be the worlds premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

VISION STEMENT Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholders values by making PepsiCo a truly sustainable company. PepsiCos responsibility is to continually improve all aspects of the world in which we operate environment, social, economic creating a better tomorrow than today.

Ethical Activities done by Pepsi Pepsi is a multi-national company under PCI license so Pepsi pays its tax regularly and annually. There are no unethical activities of Pepsi cola international in Pakistan as well all over the world There is no labor union in Shamim and Co. We do all safety measures for our labors and other staff members. There is a dispensary for first aid of employees. Pepsi have its own ambulances in unit .In case of accident or any problem we give all medical assistance to our daily wage or permanent staff. There is different ways of recruitment in Pepsi first we check our data bank of HRM. if we have to fill a high qualified seat, we give ads in newspaper and on Rozee.pk website. For social help our society help Pepsi has implanted a purification water plant in Multan along with its unit in Multan. Every rich and poor taking the advantage of this water plant.In Pakistan Pepsi is a biggest sponsor of many sports events and its always promotes cricket in the country. ISSUE or Unethical Activities done by Pepsi The company and other competitors in the industry have been heavily criticized about the quality and the quantity of the water used in their beverages. In 2003, the Centre for Science and Environment (CSE) claimed that the water which PepsiCo and other beverage companies in India were using contained toxins. These toxins included pesticides that can contribute to cancer and the overall breakdown of the immune system. According to the CSE, Pepsi soft drinks had 36 times the level of pesticide residues permitted under European Union Regulations. Pepsi manufacturing plants are polluting the lands, making them less fertile for growing crops. A study conducted in 1992 found that PepsiCo About 60-70 percent of this plastic was recyclable, creating a large amount of unnecessary plastic waste. and similar companies created 10,000 metric tons of plastic through their manufacturing and importation processes. Mostly we do some unethical activity for marketing promotions no other cause of it.Ads as we know overaggressive (Dew. Sting).

Political factors1. PepsiCo is nonalcoholic beverage and has to follow regulated by FDA with consistency.2. It deals in different markets and every market has its own policies and procedures that are either stringent or either relaxed. Specially Cross border situations are very different and Pepsi has to adapt to these changes accordingly.3. PepsiCos competitors use competitive pricing strategy and Pepsi has to always keep this in mind.4. PepsiCo has to also deal with governments focus on stricter water pollution norms and land acquisition for new factories in different countries.

Economic Factors1. Usually whenever there is an economic downturn faced by the economy, companys sales are badly affected and they have to restructure their strategies.2. The economic in 2008 was in Pepsis Favor. It resulted in increased sales of its beverages as people were jobless and were sitting at home, spending more time with family and friends.3. Availability of labor is another very important economic factor .In some countries the labor is quite expensive and if its cheap then sometimes labor is not well trained.4. The economic impacts of such movements are serious because these affect the growth.

Social Factors1. Lifestyle has great influence on the use of Pepsi products, and their advertisements are designed accordingly.2. PepsiCo introduced plastic bottles and cans and came up with innovative and newer designs.3. Introduction of PepsiCo products in the international market requires an in depth study of the local social structure.

Technological Factors1. With the technologies coming in, companies have changed their strategies and operations accordingly. A recent trend that has been seen and something that almost every company is inclining toward is Social Media.2. Pepsi is influenced by the modern manufacturing techniques applicable to their business divisions of soft drinks, juices, and snack food.3. Pepsi has to focus on the latest distribution techniques, and other technological advances in their industry.

ConclusionPepsi is a well renowned company and it has maintained its position well by; Understanding the client psychology Ensuring quality Introducing ingenuity in products Enlarging its product base Keeping economic factors in view Intense and jazzy advertisementsThe key word for success in the Marketing World is to "remain in the spotlight" and that is what Pepsi is doing.