Pepsi & Coca cola war DR/NAHID FAWI
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Transcript of Pepsi & Coca cola war DR/NAHID FAWI
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COLA & PEPSI
WAR
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The story began in 1886, when John S. Pemberton developed the original recipe for Coke. Here's what was in it:
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Pepsi-Cola was created in 13 years later by pharmacist Caleb Bradham
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Coca-Cola was already selling a million gallons per year by the time Pepsi came to be
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Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile,
Pepsi went bankrupt because of WWI
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Pepsi went bankrupt again eight years later, but this time it rebounded
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During WWII, Pepsi amped up its advertising and started selling its drink in cans
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In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up
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Coke decided to go public in 1962, on the heels of its launch of Sprite, which would become one of its most successful brands
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Pepsi merged with Frito Lay in the mid-60s to create PepsiCo, setting the stage for the war today. Diet drinks popped up too, creating a whole new soda segment
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Here are some of Coke's biggest brands -- 15 of them have reached $1
billion or more in retail sales
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Though Pepsi's beverage brands may not be as strong, its snack food business is enormous
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Coke has a big lead in cola market share over Pepsi, but Pepsi's multiple business lines haul in more cash
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Each brand has had a brigade of celebrities on their side. Here are some famous faces that endorsed Coke:
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And Pepsi:
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• Both brands have made tons of changes to their logos throughout their histories. Neither look anything like they did originally
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They've both embraced the digital world as social media gets bigger and bigger -- but Coke seems to be faring better thus far