PeopleBrowsr's Master Sales Deck
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Transcript of PeopleBrowsr's Master Sales Deck
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
WE ARE...
Social Analytics for Marketers
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 2
To Assemble the Collective Intelligence Post by Post…�
And provide the best tools �to Monitor, Filter, Engage and Analyze
MISSION
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
To Assemble the Collective Intelligence Post by Post…�
And provide the best tools �to Monitor, Filter, Engage and Analyze
Public posts from Twitter, Facebook, Blogs and other social networks�
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MISSION
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
To Assemble the Collective Intelligence Post by Post…�
And provide the best tools �to Monitor, Filter, Engage and Analyze
10,000/sec growing to 100,000/sec
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MISSION
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
To Assemble the Collective Intelligence Post by Post�
And provide the best tools �to Monitor, Filter, Engage and Analyze
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Kred Influence Measurement Playground�Social Analytics Platform PeopleBrowsr API Enterprise Services
MISSION
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To Build Advanced Conversation Technology to Store Index Retrieve
Every public human conversation...
TECH VISION
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
To Build Advanced Conversation Technology to Store Index Retrieve
Every public human conversation...
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Over 30 terabytes and growing at 1 terabyte/month
TECH VISION
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
To Build Advanced Conversation Technology to Store Index Retrieve
Every public human conversation...
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Influence Measurement, Community, Location, Gender, Relationship, Sentiment, Mentions�
TECH VISION
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
To Build Advanced Conversation Technology to Store Index Retrieve
Every public human conversation...
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Fast, sub 1 second, thanks to SSDs, affordable processors and fiber
TECH VISION
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We find Brand Influencers�
In the Communities they Influence�
Then Meaningfully Engage with them
ENTERPRISE
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
We find Brand Influencers�
In the Communities they Influence�
Then Meaningfully Engage with them
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Find Influential Brand Ambassadors in our vast conversation Datamine with Kred �
ENTERPRISE
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
We find Brand Influencers�
In the Communities they Influence�
Then Meaningfully Engage with them
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From their Bios, words and connections
ENTERPRISE
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
We find Brand Influencers�
In the Communities they Influence�
Then Meaningfully Engage with them
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Design and implement innovative social campaigns�
ENTERPRISE
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 14
We find new Relationships �
And Conversations�
Around whatever Interests you today
INDIVIDUALS
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
We find new Relationships �
And Conversations�
Around whatever Interests you today
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Sharing Big Data with our little brothers�
INDIVIDUALS
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
We find new Relationships �
And Conversations�
Around whatever Interests you today
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Friends, Kred Influencers, Contacts, New Communities
INDIVIDUALS
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
We find new Relationships �
And Conversations�
Around whatever Interests you today
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Places, Hobbies, News, People, Topics, Opinions
INDIVIDUALS
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Swinging through the trees…
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Human Socialization
BIG PICTURE
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Emerging from the jungle with Language…
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BIG PICTURE
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Thousands of years later we wrote it down…
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BIG PICTURE
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PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory
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BIG PICTURE
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
A collective stream of intelligence…
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BIG PICTURE
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Viral Streams will add light fiber power to the �Collective Intelligence
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Human Connectedness
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Little Brother has access to�vast amounts of data �
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An Inverted Orwellian Revolution
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Collective Intelligence
Over 10 Indexes for filtering and categorizing
Social Vectors
1,000 Days of Data…
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Connectedness
Trust
Relevance
Influence
Persona
Sentiment
Breaking Trends
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Collective Intelligence
…from 100 million people
100,000,000 PEOPLE
MARKETERS
DEVELOPERS
BRANDS
AGENCIES
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Data Availability
Twitter posts and metadata�since November 2008
Facebook public posts �since June 2010
Two years of posts from more than�40 million blogs and forums
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 28
Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance |
Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech |
VIP | Wall St | Wine Lovers
SOCIAL VECTORS
People are 300% more likely to engage when properly targeted
Pinpoint communities bound by interests and affinities where Influencers are most active
Community Based Influencers
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A Top Influencer is... an influencer with high Kred discussing a relevant topic with an audience
SOCIAL VECTORS
Interest Graph An Interest Graph is… a grouping of Top Influencers
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 30
Playground is an all-inclusive social analytics platform �for monitoring and engaging in the conversation and
identifying the most influential people �around any brand or topic.
Playground
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 31
Kred Measurable Influence
Influence Community-Based Transparent
Outreach Offline Accomplishments Interests and Affinities
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 32
Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred.
Influence Measures the ability to inspire action from others like retweeting, replies or new follows
Outreach�Measures generosity and rewards actions like engagement and willingness to spread a message
KRED
What Is Kred?
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Kredentials presents anyone’s online history in a format that makes it simple to understand the source of their Kred.
Kredentials reveals:
Influence / Outreach Level Top Communities Most used hashtags Most posted links Most mentioned @names Most frequently used words
KRED
Kredentials
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A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent Activity
The only transparent influence measurement
KRED
Recent Activity
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 35 35
Select a community, see its Kred and �discover its top Influence and Outreach leaders
KRED
Community Kred
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 36
Instantly access Kred from Playground for vital information about anyone’s Influence and Outreach.
Sorting & Filtering Fiilter on Kred in Stacks generated from search queries
Kredentials Click on the Kred icon next to any @name pulls up crucial information about their social presence
KRED
Integration with Playground
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Built Directly into Grid Kred is an integral ingredient of Playground’s one-touch reports
Viral Analytics Influence assessment for anyone mentioning your search term
Learn vital information about anyone’s Influence and Outreach.
KRED
Integration with Playground
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Search
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Community Search Post Effect 1,000 Days of�
Conversations
Retweet Analytics Degrees of Separation Kred Influence Filters
Related Content
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Topics, Locations, Communities
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Hyper-target your search: 1. Select a community 2. Location 3. Topic
Create your own Community out of Bio keywords, specific users, or mentioned Hashtags
SEARCH
Search
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Search
Top Locations Top Communities
SEARCH
View important statistics around Keyword Sentiment Gender Statistics
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 41
1,000 Days of Data
Click on any chart point to see the conversation stream
Label any chart point with an event
SEARCH
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Click on Post Effect to monitor audience response
See how many ReTweets, @Replies, New Followers, and Bit.ly Clicks a post generates Click on bit.ly number to see chart
SEARCH
Post Effect
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Searches related data 1. images 2. videos 3. @names 4. #tags 5. RTs 6. URLs
Picture results for “panda” search
SEARCH
Related Data
1,000 day chart for “panda” search
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 44
Brand Interest Graphs by Community
Filter the conversation and engage with influential people relevant to your brand
Focus on Kred Influence and Outreach leaders Available for searches within a Community
SEARCH
Find Influencers With Kred�
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 45
Degrees of Separation Click to find the path between you and your audience
SEARCH
Degrees of Separation
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 46
Cross-Network Search 1,000 Days Chart Streaming Analytics
Post Scheduling Post Effect Summary
Engagement
Tweet Assignment Shared Accounts Role Management
Team Monitoring Tag a User / Post
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 47
Cross-Network Search
Browse Networks with ease Search a keyword in your source stream or a variety of other networks
Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement Center
ENGAGEMENT
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 48
Click on a Team Member to monitor their activity in a dedicated tab
ENGAGEMENT
Monitor Team Members
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Get all the analytics for your search in one Stack
ENGAGEMENT
Stream Analytics
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Tag Users and Posts
Add Notes
Email Post
Assign
See Team Member Activity In Real Time
ENGAGEMENT
Post Actions
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 51
Schedule posts for a later date
Bulk upload posts for future campaigns
ENGAGEMENT
Calendar Tweet Scheduler
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 52
Assign Tweets�Forward tweets to team members for collaboration and efficient workflow. They will be able to reply directly from their account
Search Assigned�Search specific notes added to assigned tweets
ENGAGEMENT
Assign Tweets
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 53
ENGAGEMENT
Real Time Replying
See other team members replying to tweets in real time
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 54
Monitor all transactions between users
ENGAGEMENT
Audit Trail
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 55
Assign keywords to team members and set-up their on-duty times
ENGAGEMENT
Team Members – On-Duty
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 56
ENGAGEMENT
Email Notifications
Set-up email Notifications for
DMs
@Replies
Keywords Mentions
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 57
Analytics
Sentiment Analysis Cross Network Mentions Keyword Comparison Custom PDF Reports Historical Data
Influencer Identification Influencer Sentiment Conversation Discovery Trend Monitoring Retweet Analytics
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 58
Compare relevant data for your business See two or more keywords in the same chart
ANALYTICS
Compare Keywords�
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 59
View Mentions by Source ANALYTICS
See statistical data for Twitter, Facebook, News, Blogs, Forums
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 60
Monitor @names, brand names, competitors, trending topics and #hashtags
See volume, spikes in mentions and number of RTs for keywords or mentions
See RT Acceleration, Emerging RTs, and Global Metrics
Popularity Number of people liking or ReTweeting your search term
ANALYTICS
Popularity�
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 61
Sentiment Reporting Filter by positive, negative and neutral sentiment
Human-powered sentiment analysis �for increased accuracy�
Sentiment Analysis Over Time 1,000 day charts
Graph changes in sentiment
Tap the historical Datamine
ANALYTICS
Sentiment Analysis�
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See Kred influencers mentioning your brand positively and negatively
Find out who your most influential followers are based on their Kred
ANALYTICS
Identify Top Influencers with Kred See top Kred Influence and Outreach leaders for your community
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 63
Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid
Refine Results Filter by Influence
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 64
View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history
GRID
Main Features
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Hyper-targeted search
GRID
Customized Reports
Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 66
@Name Analytics with Kred
GRID
Customized Reports
Kred Influence Report Kred Outreach Report
Influence Comparison Report Kred Recent Activity Report
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns
Share Customized Spaces with Teammates
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Spaces
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 68
Organize Playground Content SPACES
Created for teams tracking analytics for multiple brands
Grid, Analytics,
Search and Engagement
for multiple accounts
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 69
Sharing SPACES
Share Spaces with Team Members
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 70
Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - Grid
Playground Dropbox
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 71
PLAYGROUND DROPBOX
Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground.
Aggregate graphs, charts and real-time streams
Personalized Workspace
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 72
Enterprise Services Kred Brand Influencer Report Build Followers Campaign Link Share Tracking Report
Audience Profile & Social Listening
Human Sentiment Analysis TV Analytics Research Reports
Custom Reports API
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 73
Specialized research in conjunction with industry experts – including Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more…
Previous Reports have included: Facebook and the New Age of Privacy
Influence is Bliss: The Gender Divide on Twitter Australian Leaders Election Debate
BP and Obama Oil Spill: Sentiment by the Numbers SXSW Retrospective
ENTERPRISE�SERVICES Research Reports
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 74
Pinpoint the top influencers in interest-based communities where your brand is most discussed
Track Brand Influencer activity in real time
Filter influencers according to sentiment analysis
Find the most influential bloggers writing about your brand
View social graph of influencers to create a path to your brand
ENTERPRISE�SERVICES Kred Brand Influencer Report
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 75
ENTERPRISE�SERVICES Build Followers Campaign
Build Followers
Direct Message
Reporting
Monitoring
Analysis 30 Tb data 25 months of history
Viral Analytics
20-30% follow back
4-5% CTR
Hyper Target High Kred Gender BIO Geo-Location Preferences Engagement
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 76
ENTERPRISE�SERVICES
Strategize
Copy
Ads & Outreach
Monitoring
Identify Trends
Identify Trends
Acceleration in conversation
FB Media Buy
Measure velocity Around key terms
Events, Celebrities, Movement
Includes trends to make the copy relevant
Ability to track Click through
Build Followers Campaign
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 77
Track changes in viewership and sentiment over time Zero in with Kred on the most influential people and communities watching shows or ads
ENTERPRISE�SERVICES TV Analytics
Filters show engagement by interest-based communities based on demographic data Receive an instant visualization by community of sentiment about a show
In-depth insights into perception of television shows and advertisements
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 78
Our crowdsourced analysis displays trends with easily identifiable spikes We provide conversation details and sample posts driving the sentiment for any day
ENTERPRISE�SERVICES Human Sentiment Analysis
Real humans checking your tweets
PeopleBrowsr’s Human Sentiment results are 95%+ accurate Sentiment verification across any type of post in social media, including Twitter, Facebook public, blogs, YouTube comments and other text
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 79
Get charts and raw data in CSV or table format Word tables show top themes of conversation around your brand, industry, products or competitors RTs
ENTERPRISE�SERVICES Audience Profiling and Listening
Our analysis includes aggregate mentions by geolocation We report mentions by any community or segment
Identify brand mentioners by Kred, gender, location, community and sentiment
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Brand Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my Twitter fans http://bit.ly/6Q10hZ
Campaign and Messaging Performance
+22,000 Followers
Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! http://bit.ly/bKmHIJ
+11,000 Followers
Invitation to register to an event DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ
1,000 Registrants
Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga �http://bit.ly/bH0zGg
+3,000 Clicks
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CASE STUDIES
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 81
Total volume of Tweets mentioning Super Bowl brands �increased 271% over previous year
Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011
In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagen, Chrysler and Chevrolet
CASE STUDIES
2011 Super Bowl
387,162 Total Tweets 2011
vs 99,124 Total Tweets 2010
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 82
CASE STUDIES
Audience Campaign
Performance and Results 5,660 New Followers
105 Click Throughs
Industry�E-Learning
Background�Drive brand awareness for @creativeedge Engagement�3 months
Goals�Build @names, �increase conversation
PeopleBrowsr Solution Extract users interested in technical services for the creative community. Select most Influential users for engagement.
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 83
CASE STUDIES
Audience Campaign
Performance and Results 1st Trending Topic in
Twitter during premiere
17,000 Hashtag mentions during the week of the premiere
42% Click Through Rate (CTR)
11,000 New followers in the first week
Industry�Media Entertainment
Background�Promote premiere of �new network TV show Engagement�3 months
Goals�Create online buzz during the event build
PeopleBrowsr Solution Extract all potential viewers for engagement who mentioned �TV show keywords in the last �360 days
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 84
CASE STUDIES
Audience Campaign
Performance and Results 2,260 Total mentions
156.8 Hashtag mentions during the week of the premiere
21.3% Growth rate of followers
4,704 New followers
Industry�Retail
Background�Promote Gilt Groupe and �increase sales Engagement�1 month
Goals�Create online Buzz around jewelry giveaway and “Unracked” web series; increase followers PeopleBrowsr Solution Extract all consumers aligned with Gilt Groupe’s target audience
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 85
CASE STUDIES
Audience Campaign
Performance and Results 2,090 Total mentions
77% Increase in �number of followers
503,735 Raw impressions (combined followers for all user mentions)
7,092 New followers
Industry�Retail
Background�Promote six �Gilt City @names Engagement�2 months
Goals�Increase number of followers and Gilt City brand engagement
PeopleBrowsr Solution Extract all consumers aligned with Gilt City’s target audience
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 86
CASE STUDIES
Audience Campaign
Performance and Results News, US Most frequently
mentioned keywords
2000% Increase in �CTR
8,374 New followers
Industry�Magazine Publishing
Background�Create higher level of engagement and activity from new followers Engagement�6 weeks
Goals�Build @names, �increase conversation
PeopleBrowsr Solution Extract competitive follows and people interested in breaking and US news; Select most Influential users for engagement
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 87
CASE STUDIES
Audience Campaign
Performance and Results 8,431,194 Impressions
106% Growth rate �of followers
5,148 New followers
90% Retention rate �after six months
Industry�Lifestyle
Background�Geo-targeted build audience campaign for Westfield London Engagement�7 months
Goals�Build followers for @name and promote specific campaigns
PeopleBrowsr Solution Extract all consumers aligned with Westfield’s target audience
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 88
CASE STUDIES
Audience Campaign
Performance and Results 3,101 New followers �
added in 6 weeks
8,133 New fans �added in 4 months
450 Average increase in Click Throughs per Day
Industry�News Publishing
Background�Build @name and Fans of a major newspaper publisher Engagement�4 months
Goals�Build @names, increase conversation, increase fans
PeopleBrowsr Solution Identify administrators in community of similar target audiences with semantic analysis; Optimize FB buys; CPA basis
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 89
CASE STUDIES
Audience Campaign
Performance and Results 6% Click Through Rate
4,088 New followers
Industry�Hospitality
Background�Promote �New Year’s menus Engagement�1 week
Goals�Drive NYE dinner reservations at a premier Las Vegas hotel
PeopleBrowsr Solution Extracted mentions of those going to Vegas or already there for NYE; followed @names with an auto Direct Message on follow-back
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 90
CASE STUDIES
Sentiment Analysis Report
Performance and Results 60,000 YouTube comments
analyzed each month
Takeaways from the report included:
Insight into the perception of each new music video by YouTube viewers
Weekly reporting that allowed Interscope Records to monitor and compare changes in sentiment
Industry�Music Entertainment
Background�Comprehensive overview of social conversation and themes Engagement�18 months
Goals�Identify sentiment and conversation themes around new music video releases PeopleBrowsr Solution Weekly reports from PeopleBrowsr’s Datamine of YouTube comments with mechanical turk
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 91
CASE STUDIES
Social Media Presence Report
Performance and Results 80,000 Mentions extracted
and analyzed
Takeaways from the report included:
Strategic engagement recommendations, opportunities and best practices for social media outreach
Share of voice analysis
Sales cycle analysis
Key market analysis
Industry�Restaurant and Hospitality
Background�Cross-platform analysis of social media presence Engagement�3 months
Goals�Analyze brand social media presence and competitors nationally and in key markets PeopleBrowsr Solution Extract all mentions of Smokey Bones and its competitors across five social media channels. Human sentiment turking to gain insights.
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 92
CASE STUDIES
Vice Tracker Report
Performance and Results Smoking Peaked at 9:00pm
Alcohol Peaked at 5:00pm
Coffee Peaked at 9:00am
Revealed the best times to target individuals with ads for cigarettes, alcohol and coffee to optimize ad buys
Industry�B2C
Background�Tracked individuals’ “need state” for smoking, alcohol and coffee Engagement�2 weeks
Goals�Track vices to optimize the timing of ad and social media placements
PeopleBrowsr Solution Report created using our Datamine from 14 days of “need state” conversations, with time normalized across locations
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 93
CASE STUDIES
Ad Measurement
Performance and Results 75,353 Tweets extracted �
in 180 days
12:30pm 7:00pm
Peak times �of engagement
60 / 40 M/F demographic breakdown of tweets
Industry�Media Entertainment
Background�Report on Twitter activity to show effect of advertising on social media Engagement�8 months
Goals�Evaluate the impact of traditional media on the social media sphere
PeopleBrowsr Solution 180 days of historical reporting with overlay of traditional ad schedule
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 94
CASE STUDIES
Epic Mickey Interest Graph
Performance and Results 26,000 # of identified
potential fans ready to be activated
Revealed the international appeal of the brand, HHI and age profile were in line with customer focus
Industry�Gaming
Background�Comprehensive overview of �social conversation and themes Engagement�3 months
Goals�Identify demographic, psychographic and conversation
PeopleBrowsr Solution Reports created from our Datamine with mechanical turk, community identification, interest graph, Analytics and Search
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 95
CASE STUDIES
Champions Campaign
Performance and Results 50% Percentage of �
total registrations �from Twitter
5,000 New followers
36% Click Through Rate
Industry�Computer Software
Background�Large software company aiming to promote itself on social channels Engagement�12 months
Goals�Maximize participation in online seminars and increase awareness
PeopleBrowsr Solution Extract users aligned with SAP target audience; select most influential for engagement
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Auto Themes
Detroit Etsy
Social Media Journalists
Photography Sports
Real Estate Travel
Automotive
Chicago Photography News Technology Filmmakers Mom Blogger Social Media Marketing Travel Real Estate
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CASE STUDIES
Comparison of the most common themes �from profiles of Auto Show Detroit and Chicago attendees
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 97
Playground
Influence Measurement, Search, Analytics, Engagement, Grid
Datamine of �1,000 Days of History
Collective Intelligence indexed for sentiment, location, community, relationships and gender
Find brand champions, identify top influencers & engage with champion communities
Enterprise Services
Custom reporting, with in-depth Analysis led by industry experts
Human Sentiment Analysis �with 95% accuracy
Analytics tailored for client needs to track metrics, CPM, demographics , conversation topics
API / Data Cloud access customized to clients
PeopleBrowsr Difference
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 98
API 1,000 Day Datamine �of Posts Custom Applications Development
Collective Intelligence of 100 Million People Segment by Interests &�Influence
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
PeopleBrowsr API
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Over 3 terabytes of social data per month
Receiving Social Data at a rate of 10,000 posts per second
Return data from Twitter, Facebook, and blogs / forums
Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures
Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many others
Develop programs with our rich 1,000 Day Datamine
API
Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
The PeopleBrowsr API provides research, analysis�and targeting on social networks�
Who is speaking? What are they saying? How are they connected to others?
Capabilities & Outputs API
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Who Is Speaking?
PeopleBrowsr API API
Kred Influence Based on descriptions from Twitter Bios
@Name Bio @Name Bio + Keywords
Gender Location Show location based on Twitter Bio
@Name Top Country @Name Top US Area
ID people on Twitter as male or female
@Name Gender + Keywords
Biographies Show Kred in specific communities
Kred Influence and Outreach Communities
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PeopleBrowsr Exclusive�
Entry of an @name or Community returns top influencers scored on:
Influence is the ability to inspire action in the form of retweets, replies or new follows.
Outreach reflects each @name’s generosity in the form of initiating conversations, interacting with others or spreading their content.
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PeopleBrowsr Kred API API
Identify Influencers by Interests
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Segment users into ‘Communities’ by their identities and topics of interest
Top Communities Word Cloud #Hashtags Total Mentions of @Name @Names Mentioned By @Name Total @Names Mentioned By @Name Friend and Follower Count Retweet Post Count Retweet Term or @Name Count Replies Sent Replies Received Links Posted
PeopleBrowsr Kred API API
Identity Archive (Kredentials)
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High Tech Social Media Command Centers in �San Francisco, New York, Sydney, and London
A Crisis Management Room
Social Engagement Hub
Research Lab for Influence Metrics and Measurement
Tactical Outpost for Strategy Execution
Centrally Located with 24/7 Access
Global Command Centers
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San Francisco | New York | Sydney | London
Global Command Centers
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Global Command Centers San Francisco | New York | Sydney | London
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Global Command Centers San Francisco | New York | Sydney | London
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
San Francisco | New York | Sydney | London
Global Command Centers
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
PeopleBrowsr Labs Accelerator for Social Media Startups Research Lab for Influence Social Media Metrics and Measurement
PeopleBrowsr Labs
A collaborative environment aimed at accelerating the Social Media Revolution
Venue for Startups, Organizations, Companies, and Customers to host:
Meetups Events Pitch Events Seminars
Hackathons Panels Workshops Conferences
LABS
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PeopleBrowsr Labs
Social Media Startups
Work on developing new technology, build the next social game or advertising platform
Social Media Developers
Access to PeopleBrowsr’s 50+ Terabytes of Social Data for experimentation and development
Brand Opportunity
Connect with Startups creating innovative new technologies Participate in establishing the “next practices” in social media
Agency Opportunity
Connect with the hottest Social Media Startups that are building the next best thing
Opportunity to involve Startups with Innovative new technology
Customer Development Accelerator
LABS
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Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr
Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle
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Our Customers
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For more information, �please visit: www.PeopleBrowsr.com
Twitter @PeopleBrowsr, @Kred
Facebook facebook.com/SFPeopleBrowsr
Email [email protected]
Phone (877) 856 - 2935
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