2020Industry Moves is a product of Rainmaker Information Pty Ltd, an

independently owned business. ABN 86 095 610 996.

Media Kit

People, Products & Services in institutional and retail finance

®

www.industrymoves.com

Launched in March 2014, Industry Moves

provides information on the people,

organisations, and new products and services

relevant to Australia’s institutional, wholesale

and retail finance industry. This unique platform

now houses over 7 years of verified, searchable

information.

Features include:

▶ A website providing daily updates on key

industry appointments and departures,

new product and service launches,

Q&As, insight articles, and a directory of

organisations.

▶ A weekly newsletter featuring recent

appointments, Q&As, insights articles, and

product and service showcases.

▶ A monthly newsletter featuring a roundup

of product and service launches, a list of

upcoming launches and featured products

and Q&As.

02 ® OVERVIEW

WHY ADVERTISE WITH INDUSTRY MOVES?

• Our audience includes the most influential executives and senior decision makers in the

Australian institutional, wholesale and retail finance industry.

• We offer uncluttered space and unique options for you to reach the industry’s key

decision makers.

• Your brand will be aligned with a highly respected provider of verified information to the

industry.

03 ® DISTRIBUTION

WEEKLY AND MONTHLY

NEWSLETTERS ARE SENT

TO 6,429 INDIVIDUAL USERS.

(The newsletter has a high pass on rate, which is not included in this number)

Industry Moves is a valued resource for the most senior executives and investment professionals responsible for Australia’s growing pool of institutional, wholesale and retail investments. These include::

72% MALEFEMALE 28%

Chief Executive Officers, Chief Investment Officers, Chief Operating Officers, Chief Financial Officers, Chief Risk Officers, Financial Planners, Board Directors, Portfolio Managers & Analysts.

FINANCIAL ADVISERS/DEALER GROUPS

RETAIL SUPERFUNDS/PLATFORMS

SUPERFUNDS ANDINSTITUTIONAL INVESTORS

21%

7%

34%

19%

20%

READERS BY SECTOR

SERVICE PROVIDERSTO INVESTORS

INVESTMENT MANAGERS – RETAIL/WHOLESALE/INSTO

60 of Australia’s largest super funds are represented in this sector as well as government agencies, insurance pools, charities and family offices.

Boutique retail funds and large wealth management platforms make up this sector.

Key staff and investment professionals from the world’s oldest investment management firms, as well as newly-launched Australian boutiques investing for institutional, wholesale and retail investors, make up this sector.

Asset consultants, custodians, fintech providers, research services and industry associations are included in this sector.

Principals of independent practices are the majority of readers in this sector. Note: To further engage with this sector, Industry Moves sends a tailored newsletter that gives dominance to retail and wholesale-

related moves.

SUPERFUNDS AND INSTITUTIONAL INVESTORS

RETAIL SUPER FUNDS/PLATFORMS

FINANCIAL ADVISERS/DEALER GROUPS

INVESTMENT MANAGERS – RETAIL/WHOLESALE/INSTO

SERVICE PROVIDERS TO INVESTORS

Quick Facts:

Quick Facts:

04 ® AUDIENCE ENGAGEMENT

INDUSTRY MOVES WEEKLY NEWSLETTER

INDUSTRY MOVES WEBSITE

Visits

average open rate for institutional focused

readers

average open rate for retail focused readers

average click through of those that open

average number of clicks per user

average of total readers opening during a 4 week

month

Pages viewed Increase in traffic on previous year

378,263 642,671 26%

42% 27% 52% 2.6 78%

WEEKLY NEWSLETTER OPENING & CLICK RATES MARCH 2014 – MAY 2019

A subs drive to financial planners resulted in increased readership during 2017.

* Figures are till May 31, 2019

Jan - May 2019*

Jan - Dec 2018

Jan - Dec 2017

Jan - Dec 2016

Jan - Dec 2015

March - Dec 2014

Clicks% OpenedOpensNumber sent

37%

40%

36%

44%

41%

42%

21,438

62,984

58,588

47,858

29,302

19,112

42,480

128,661

130,437

104,965

80,875

61,619

113,223

323,921

364,839

239,836

195,067

145,442

WEBSITE TRAFFIC MARCH 2014 – MAY 2019

The first 5 months of 2019 show an increase of 10% in visits, and 4% in page views, on the same period in 2018.

* Figures are till May 31, 2019

Jan - May 2019*

Jan - Dec 2018

Jan - Dec 2017

Jan - Dec 2016

Jan - Dec 2015

March - Dec 2014

IncreasePage viewsIncreaseVisits

261,078

642,671

546,808

337,625

217,877

107,484

18%

62%

55%

103%

26%

82%

80%

121%

158,072

378,263

301,321

165,181

91,529

41,444

All figures within this Media Kit are as at May 2019, using the following sources:

• Brandmail for newsletter statistics

• Google Analytics for website statistics

• In-house customised database for all other analytics

SOURCE

05 ®

Advertising on website

Advertising on weekly newsletter

Advertising on monthly products & services round-up

Featured product or service with branded Q&A

Branded organisation page with key contacts

ADVERTISING & BRANDED CONTENT OPPORTUNITIES

Branding on directory of organisations

06 ®

Branded thought leadership

New appointment Q&As with organisation branding

Premium appointment placement

ADVERTISING & BRANDED CONTENT OPPORTUNITIES

SPECIFICATIONS &REQUIREMENTS

Files to be supplied as GIF or PNG (max size 50kb)

Small tiles to be supplied as 120 x 240px, column tiles to be supplied as 120 x 480px or 120 x 720px

Banner (for when website viewed on small devices) to be supplied as 640 x 90px

Creative can be changed as frequently as requested

Files to be supplied as GIF or PNG (max size 50kb)

Banner to be supplied as 640 x 90px

Creative can be changed as frequently as requested

Organisation overview to be supplied as max 90 words

Organisation logo to be supplied as lo res JPG, GIF or PNG

Key contact info to include head shots, LinkedIn links and appointment dates

Organisation logo to be supplied as lo res JPG, GIF or PNG

Product and/or service image to be supplied as lo res JPG, GIF or PNG at 150 x 150px

Product and/or service info to include link/s to more information

WEBSITE ADVERTISING

NEWSLETTER ADVERTISING

BRANDED Q&As AND

ORGANISATION PAGES

PRODUCTS & SERVICES

CONTACT US To book your advertising, or enquire about tailored solutions, contact:

0426 829 404justin.cleveland@industrymoves.com

Justin ClevelandManaging Editor

0406 248 238stephanie.antonis@rainmaker.com.au

Stephanie AntonisDirector - Head of Media Sales