People before pixels 26th may @markbrani
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Transcript of People before pixels 26th may @markbrani
@markbrani
Mark Branigan
● User Researcher with GDS since April 2014
● Security Architect with DWP
● Digital Specialist with DWP for Leeds & West Yorkshire JCP
● Various digital services and sales roles in the Private Finance sector
@markbrani
Agile vs Waterfall
● Loads of background in Waterfall-style delivery
● What is Agile anyway?
● I love Agile, but….
@markbrani
When do you start solving problems?
● You probably know more than me….
● I’m after your suggestions….
● What’s the problem you’re trying to solve?
@markbrani
Problem 2 - Subjective
● I really don’t like the layout
● I don’t know what this means
● I can’t find the help information
@markbrani
The Holy Grail
● Everybody can use this!
● It all makes perfect sense!
● I’ve never seen this sort of thing before, but I totally get it!
@markbrani
Hang on a tick...
● The fourth wall….
● What I think vs. what you want to hear
● Inverse Genie principle○ “My wish is your command”
● What would the other users have thought?
@markbrani
So when do you change things?
● To be “evidence”, it needs to be Repeatable
● No two users are ever the same...
● So how do you repeat when the control keeps changing?