People Analytics: A Cognitive Approach to HR: How Capgemini Leverages Watson for Recruitment and...

2016

WAT-3241A Cognitive Approach to HR: How Capgemini Leverages Watson for Recruiting and People Development

Jennifer Jones, Strategy Consultant, CapgeminiWendy Tandon, Senior Offering Manager, IBM

IBM World of Watson October 24-27 | Mandalay Bay, Las Vegas

Copyright © Capgemini 2016. All Rights Reserved

A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas 2

When you ask somebody for directions and they start using words like “east” & “west”

Photo from Jerry Media Instagram Page



Photo from Jerry Media Instagram Page

A multi-platform comedy entertainment brandThey have been hired by Bud Light, Totinos, and Burger King for

meme development

Founder,Elliot Tebele

LinkedIn profile includes skills for: Sales Mobile Devices Sales Management Marketing Strategy

New Business Development

Account Management Social Media Marketing



How do I find a Jerry Media for my Company?SOC-O*NET search for “Meme Developer”

When you need a meme developer and the search results include “Biologist” and “Musician”

Search for “Understand People”103 Results

Top Matches: Molecular Biologists Sales Workers Receptionists

Search for “Popular Culture”56 Results

Top Matches: Search Marketing Strategists Instrumental Musicians Agricultural Technicians

5Cognitive HR



Skills are Always Changing.

What if cognitive technology could make those skills

visible to employers and job seekers

alike?



Cognitive HR

Today Resource Intensive to Execute Self-Assessed Not

Evidence-Based Cannot Respond Quickly to Dynamic

Business Environment

Tomorrow Increase Productivity Evidence-Based Accuracy Insight into

Trending Skills

The Skills Gap isn’t just about the mismatch of employees to roles.



Why is cognitive computing relevant to HR?

Why is cognitive computing relevant to HR?

Over 40% of organizations are limited tobasic HR reporting capabilities

Less than 16% of companies report the ability to use data to make predictions and

take action on future workforce issues

Less than 20% of organizations are able to apply predictive analytics to address important people issues

Source: “Unlocking the People Equation”, IBM Institute for Business Value, 2014

9Skills Management



Cognitive Candyland

START

Resumes Static Data

Data Mapping

JobMatching

Update Competencies

Self-Assessments

Manual Calculations Rinse and

Repeat

FINISH

PredictiveAnalytics

Find High Performers

ManualRoute

PredictiveAnalytics


A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas

How cognitive technology can be applied in HR

11

Someone does Meme Development

Skills are Automatically Matched to Concepts through Natural

Language Processing(e.g., social media, marketing)

Skill Updated in Company’s Job Mapping & Competencies

Skill Becomes New Standard

New Hire Transfers Skill Knowledge to Company Resources

12

What’s Next



Skill Success Profiles

Your Historical Data Our Skill Reference Taxonomy Customer Specific Success Profiles

The taxonomy grows organically, and no longer leavesyou in a position of updating job details and frameworksjust in time to see them already out of date.



Key Takeways

ROI Save time and costs

for staffing (reduce the resumes HR needs to review)

Elevate trends to HR before they know about them, over time add more data points to enrich this process further

BENEFITS Machine learning

takes away unconscious bias

Provides job context that anyone can leverage WARNING

Don’t relay only on machine learning, still need to apply human judgment



Thank youFor more details contact:

Jenifer Jones – NA Program [email protected]

mailto:[email protected]

About CapgeminiWith more than 180,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2015 global revenues of EUR 11.9 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model.

www.capgemini.com

The information contained in this presentation is proprietary. © 2016 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.

People Analytics: A Cognitive Approach to HR: How Capgemini Leverages Watson for Recruitment and...

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