Pentland bejing-8-14a
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Transcript of Pentland bejing-8-14a
wearables,social physics and big data
what you do, not what you sayProf. Alex Pentland, MIT
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Outline
Wearables and Big Data 可穿戴设备和大数据
Understanding Human Behavior 理解人类行为
Social Physics 社会物理学 Privacy and Security 隐私和安全
Internet of Things
the cyborg collective人机系统产品
Copyright alex pentland 2013 all rights reserved1994 1996
5
Pentland Project 1995
Smart Business Clothes – Motorola, Toshiba, etc
wearables everywhere
Part Iunderstanding
human life
autonomic thalamic attention mirror neurons cerebellar motor
ACTIVITY INFLUENCE 生物学拟态 CONSISTENCY连贯性
INTEREST ATTENTION 共鸣 EMPATHY
wearables show healthACTION
Honest signals CAUSE response in others
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Not Engaged
Engaged
Low DynamismHalting Speech Pattern
High Dynamism高活力Balanced and Fluid Interaction Pattern
Lots of SpeechHigh Flow
High Overlap
COGITOhealth measurements
Low Flow
Little Speech
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Ginger.io80http://www.36kr.com/p/176288.html% accuracy classification
An innovation that will save our health system Todd Park, US CTO
Financial Data
shopping behaviortemporal patterns in 10^8 credit card records
Krumme, PentlandCopyright alex pentland 2012 all rights reserved
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crowdsourced safety, routing
Where is emergency braking right now?
city patterns
Luxury Stores
Extra Police
Improve Pubic Health
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marketing
the real social graph
*
Call Network
Proximity Network
Facebook Network
Co-location Network
Copyright alex pentland 2012, all rights reserved
leveraging idea flow
Monjoye, Pan, Aharony, Pentland
X 5 app downloadsX13 data plan purchase
idea flow in the real worldDiabetes
Bad Credit
Red Dresse
s
connect twitter to the real world
government
crime prediction
Copyright alex pentland 2014 all rights reserved
influenza transmission
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Orange contributed the 1st Data Commons90 Research teams from around the world
10% reduction in commute time, 20% reduction in infectious disease
Part IISocial Physics
socioscopes
idea machines
IDEA FLOW = COLLECTIVE INTELLIGENCEScience, 2012Copyright 2013 Alex Pentland all rights reserved
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improving idea flow in distance meetings’
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idea flow in companies
Harvard Business Review Paper of the Year 2012
Changing pattern of social ties improves productivity, innovation
ENGAGEMENTLEARNING HABITS
EXPLORATIONLEARNING `FACTS’
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BAC Call Center Productivity Study
Average Call Handle Time
Engagem
ent:f Face-to-Face N
etwork
Productivity correlated with group engagement
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Changing coffee breakstructure produced:
30% increase engagement20% decrease stress
$15M / year savingsCopyright alex pentland 2013 all rights reserved
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shopping connectionstemporal patterns in 10^8 credit card records
Krumme, PentlandCopyright alex pentland 2012 all rights reserved
Two types of changes:ImprovementCuriosity
EXPLORATION
ENGAGEMENT
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idea flow on social networks
ENGAGEMENT
EXPLORATION
Changing pattern of social ties improves performanceAthena Wisdom
better idea flow = smarter society
Athena Wisdom
city science
cities and idea flow
Engagement:Dense of sharing of informationwithin group
Exploration: Harvesting New Ideas outside of group
Copyright alex pentland 2012 all rights reserved
37
idea flow and innovationGDP PATENTS STARTUP
S
u.s. states
Nature Communications 2013
pattern of idea flow predicts wealth
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pattern of idea flow predicts poverty
Estimated MPI0.50.40.30.2
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harmony
*
economics 1.0
economics 2.0
*
social network incentives
$
social network incentives
social network incentives40th Anniversary of the Internet Grand Challenge
Pickard, Pan, Rahwan,Cebrian,Madan,Crane,PentlandCopyright alex pentland 2012
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Part IIIPrivacy and Security
Personal Data is the fuelthat drives smart cities
and new services…
But who can we trust with this data?
DavosPersonal Data
What is the discussion?
High tea, 10 Downing Street
Copyright 2013 Alex Pentland All Rights Reserved
Traditional Systemsdata controlled by traditional rights and obligations
People SystemsControl of Information:
Traditional Rights and Obligations
Current Systemsdigital data `short circuits’ traditional rights and obligations
People Systems
PersonalData
Computers
sensors control
Control of Information:Traditional Rights
and Obligations
Short Circuit ofTraditional Rights and Obligations
Result: leaking data, data in silos
Trust Networkscontrol of data: rights to possession, and disposal
People Systems
PersonalData
Computers
sensors control
Control of Information:Traditional Rights
and Obligations
Matching Rights and Obligations
Result: Now Personal Data is a Personal Asset
better data sharingNotification, Informed Consent, Auditing, Retraction
trust networks:
Trust Networkslike the SWIFT inter-bank network
YOUServiceProvider
Personal Information Questions and Answers
Legal `Shadow’ enforces rights and obligations
Model Legal Agreement at http://idcubed.org
Distributed Systems
This failure originated from two practices that we need to reverse. There was an enormous amount of information concentrated in one place, and second, no individual should be given the kind of access Mr. Snowden had.
Ashton B. Carter, the deputy secretary of defense http://www.nytimes.com/2013/08/04/sunday-review
23/4/13
Open Personal Data Store (OpenPDS)One access point for all your personal dataOpenIDConnect, Trust Network technologies. Share answers, not raw data
`best of class’ vendor: You.tc
Supported by Kerberos Consortium as
international standard for personal data.54
23/4/13 55
Sample Apps and Services
Show Me My World
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Change the risk-reward ratio for sharing
23/4/13
Sample Apps and Services
Show Me My World Improve My Health and Fitness
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23/4/13
Sample Apps and Services
Show Me My World Improve My Health and Fitness Improve My Social Life
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23/4/13
Sample Apps and Services
Show Me My World Improve My Health and Fitness Improve My Social Life Save Me Money
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wearable intelligence for everyone!
Copyright 2013 Alex Pentland