Pense fora da loja
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Transcript of Pense fora da loja
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1991 1993 1998 1999 2000 2001 2004 2005 2006 2009 2013 2014 2015
Moc Máquinas
Sacoleiro
Matriz Produções
Flyway
NetSite
Jet
ChoppShow
ITE
F Criativos
Mercado F
Varejo1
FRD
Cristiano
Unimontes Unaerp FGV
FredRocha
IN
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O Novo Normal
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O Novo Normal
Rotina
Propósito
Inovação no Varejo
Cases
Novo Consumidor
índice
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Quem trabalha muito não tem tempo para ganhar dinheiro
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Pesquisar para Inovar?
Perguntar para Inovar?
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Novas Maneiras de Montar um negócio!
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Fred Rocha
A gente só ganha dinheiroresolvendo os problemas
dos outros!Fred Rocha
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Velho Mercado
O que?
Por que?
Como?
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Novo mercado
Por que?
Como?
0 que?
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Como não pensei nisto antes?
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Inovando na maneira de vender
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2010
US $2.500
19 Lojas
US $ 1,2 bilhão.
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HOME TRY-ON
5 days5 pairs
100% free
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Em junho de 2014, Warby Parker anunciou que tinha distribuído um milhão de pares de óculos para pessoas
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Funciona?
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31
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O Seu Estilo
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Caixinhas customizadas por
assinatura.
Pessoas não tem tempo
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Não está convencido? Compare.
TRUNK CLUB MALL SHOPPING
Seu próprio personal stylist
Entrega à sua porta pelo FedEx
Experimente as roupas no conforto de sua casa
10 dias para experimentar e decidir
Ótima seleção de roupas de alta qualidade
Funcionários "caçando" você
Procura por estacionamento
Provadores com manchas misteriosas
Remorsos depois da compra
Compra mais do que precisa/quer
$5 de gasolina para chegar ao mall
VS.
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Nichos?
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O Novo Consumidor - Razões de compra
01 ILIMITADA OPÇÕES
02 COMENTÁRIOS
03 LEVAR NA HORA
04 COMPARAÇÃO DE PREÇO
05 TOCAR E SENTIR
Modo novo de consumir
04 ILIMITADA OPÇÕES
05 COMENTÁRIOS
02 LEVAR NA HORA
03 COMPARAÇÃO DE PREÇO
01 TOCAR E SENTIR
Modo velho de consumir
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
66%34%
Não dormem Acordam
NaCama
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
MOBILE
75%
25%
Não vão Banheiro
NoBanheiro
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Físico onlineelo
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Todas as Novidades do maior evento do mundo adaptadas a realidade brasileira.
Tráfegodossites
+50%
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Ainternetdascoisas
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Ainternetdascoisas
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Ainternetdascoisas
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Ainternetdascoisas
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Ainternetdascoisas
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Ainternetdascoisas
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Invista em Comunicação.
A briga não é mais por audiência É sim por atenção.
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2013 2014
Agregue novos produtos e serviços a seu negócio
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Comprar online para pegar na loja!2013
64%
2014
4%
Agregue novos produtos e serviços a seu negócio
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Agregue novos produtos e serviços a seu negócio
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Agregue novos produtos e serviços a seu negócio
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Agregue novos produtos e serviços a seu negócio
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ContatoFredMobile +55 (31) 9312 6346
Website www.especialistaemvarejo.com.br
E-mail [email protected]
facebook.com/fredrocha01twitter.com/fredrocha01
www.varejo1.com.br