PENNYBLACK MAGALOG F/W 2011

ISSUE #04 FALL WINTER 2011

MEETTHE PENNY GANG

THE PuzzlE PArkA wiNTEr dEsTiNATioNsAccEssoriEs Go wow THE fAsHioN ToAsT

Girls ANd THE ciTY GoEs To Moscow

MA

GA

LOG

ISSUE #04 / FA

LL WIN

TER 2011

behind the scenes: hAnGinG out with the penny GAnG

ILLUSTRATION BY jeAN-phILIppe deLhOmme ILLUSTRATION BY jeAN-phILIppe deLhOmme

behind the scenes: who hAs the edGiest look?

4 ILLUSTRATION BY jeAN-phILIppe deLhOmme

52 PHOTO BY JASON KIBBLER

1+1=3NON è ALgEBRA, mA STILE. cON 2 cARdIgAN

SI cREANO 3 LOOK. dAL mINI AL mAxI AL mIx. It's not algebra, but style.

2 cardIgans create 3 looks. From the mInI to the maxI to the mIx.

cardigan ORANgO, dress PALA, Boots SgELO.

PB-CFW11-magalog.indd 52 16/05/11 15:19

Come una ballerina

con il mini scaldacuore.Like a ballet

dancer, a shortwrap-around.

La pelliccia più cool è eco.

The coolest furs are eco.

Il cappotto minimal si porta con un gilet con cappuccioe biker boots.A minimal peacoat is paired with a hooded vest and biker boots.



PHOTO BY JASON KIBBLER 39

puzzleparka

SI cOmPONE E RIcOmPONE IN mOLTEPLIcI cOmBINAzIONI. BASTA uNA zIP E IL PARKA

SI TRASfORmA. You can combine and recombine it in various waYs. Just one zip

and the parka transforms.Parka cAcAO, Eco-fur vest fIORDO, Sweatshirt ROTOLO, Boots SGELO.


32 PHOTO BY JASON KIBBLER

WINTER dESTINATIONS

SAN FRANCISCOIS SO ARtIStIC



SAN FRANCISCOIS SO ARtIStIC

EASY STREETPadded coat ANITA, Sweatshirt ROTOLO,

T-shirt ROTTO, Pants ROSETTA,

Ankle boots SGOMBRO.

WINTER dEsTINaTIoNs

SAN FRANCISCO

IS SO ARTISTIC



IDENTITY CARD: JULIA

ILLUSTRATION BY JEAN-PHILIPPE DELHOMME 19


CAPEON TOPPoncho ORDITO,

Cardigan RITORTO, Pants LINEARE, Hat TALLERO, Sleeves TALIA, Socks TANGERI,

Boots SGELO.

REYKJAVIKIS A

MAGICAL SITE


PHOTO BY TOMMY TON / JAK & JIL 31

GIRLS &the cIty:MOScOWMIROSLavachaRItyfOundeR/tOP addReSSeS:BreakfastCoffee Mania Bolshaya Nikitskaya street, 13 coffeemania.ruRestaurant/caféVogue CafeKuznetsky Most street, 7/9Best dessertCafe Pushkin Tverskoy boulevard, 26A cafe-pushkin.ruMuseumThe State Tretyakov Gallery Lavrushinsky lane, 10 tretyakovgallery.rutheatre/Ballet/OperaLenkom Theatre Malaya Dmitrovka street, 6 lenkom.rufavourite PlacePatriarshiye Prudyfavourite viewArt Strelka Summer Terrace

Coat ROSSELLA.


12 PHOTO BY TOMMY TON / JAK & JIL

GIRLS &the cIty:MOScOWeLeNAeDItOR At LARGe/tOP ADDReSSeS:Restaurant/caféCorrea's Bolshaya Ordynka street, 40/2 correas.ruBest DessertCorrea's Bolshaya Ordynka street, 40/2 correas.ruBest coffee/teaCoffee Mania Bolshaya Nikitskaya street, 13coffeemania.ruMuseumThe State Tretyakov Gallery Lavrushinsky lane, 10tretyakovgallery.rutheatre/Ballet/OperaLenkom Theatre Malaya Dmitrovka street, 6 lenkom.ruFavourite PlaceRed square Favourite ViewArt Strelka Summer Terrace

Coat ANGHIARI, Gloves TARANTO.


MAGALOG: The new LOOksCinque donne per cinque modi di essere pennyblack: grunge come erin, che ama le sovrapposizioni; uptown come diana, un po’ bon ton, ma con un twist; oppure downtown come julia, eclettica e ricercata nel suo look. ma anche equestrian come Sona, che seleziona e interpreta i classici del brit style e, infine, androgynous come Amanda, che dal guardaroba maschile ruba le idee e le traduce in outfit molto contemporanei, come vuole la tendenza più forte del prossimo inverno. e poi su MAGAloG si parla anche di puzzle parka, ovvero il capo spalla più trasformista e trasformabile della stagione, ci sono uno style report per le vie di mosca firmato da tommy ton e tantissime idee moda. dopo aver sfogliato MAGAloG, seguici su www.pennyblack.com, diventa nostra fan su Facebook e guardaci su youtube. Always connected!

Five different women means five different ways of being Pennyblack: grunge like Erin, who loves to layer; uptown like Diana, bon ton with a twist; or downtown like Julia, eclectic and sophisticated in her looks. But also equestrian like Sona, who favors and interprets the classic brit style; and finally, androgynous like Amanda, who steals ideas from the men’s wardrobe and uses them in very contemporary outfits, following the strongest trend for next winter. MAGALOG also features the Puzzle Parka, which is the most adaptable and transformable outerwear of the season. Then there's a style report in the streets of Moscow, shot by Tommy Ton and lots more fashion ideas. After looking through MAGALOG, follow us on www.pennyblack.com, become our fan on Facebook and watch us on YouTube. Always connected!

pennyblAck MAGAloG

issue #04FAll winter

2011

coVer:photo by josh Olins

Styling by monica dolfini

From left to right. jacket BeRLINA, Turtleneck

ROSTRO. Coat ALLeGRIA, Necklace SeNTeNZA, Necklace

SeGUITO. dress mIRIAm. dress RIVOLTA, poncho TALe,

Sleeves TALIA. jacket BIBLICO.

pennyblAck.coMjust click!!!


MEETTHE PENNY GANG



MA

GA

LOG

ISSUE #04 / FA

LL WIN

TER 2011

FALL WINTeR 2011 <WINTeRdeSTINATIONSSette look per sette città. Si parte! Seven looks for seven cities. Time to take off! photo by jason Kibblerpage 13/14/20/26/32/ 40/58/64

<pUZZLepARKA /1+1=3Idee trasformiste e versatili. Transformable and versatile ideas. photo by jason Kibblerpage 25/38/52

>GIRLS &

The CITY: mOSCOW

moda, shopping e indirizzi cool.

Fashion, shopping and cool places.

photo by Tommy Tonpage 12/18/24/30/31/36/44/

53/54/60/61/67

>BehINd

The SCeNeSjean-philippe delhomme

firma il backstage della campagna pennyblack.Jean-Philippe Delhomme sketches the backstage of

the Pennyblack campaign. page 1/4/19/37/45/55/66/72

<BeST ACCeSSORIeSI must-have: dagli ankle boots alle stringate. All the must-haves: from ankle boots to oxfords. photo by josh Olinspage 22/42

>F/W 2011

CAmpAIGNNuova stagione:

tutti gli stili più hot. New season: all the

hottest styles.photo by josh Olins

page 2/7/16/28/34/56/62

>pORTRAIT

La blogger Fashiontoast interpreta la nuova

collezione pennyblack. The blogger Fashiontoast styles and wears the new

Pennyblack collection. page 46

IN ThISISSUe...


MEETTHE PENNY GANG



MA

GA

LOG

ISSUE #04 / FA

LL WIN

TER 2011 12 PHOTO BY TOMMY TON / JAK & JIL

GIRLS &the cIty:MOScOWeLeNAeDItOR At LARGe/tOP ADDReSSeS:Restaurant/caféCorrea's Bolshaya Ordynka street, 40/2 correas.ruBest DessertCorrea's Bolshaya Ordynka street, 40/2 correas.ruBest coffee/teaCoffee Mania Bolshaya Nikitskaya street, 13coffeemania.ruMuseumThe State Tretyakov Gallery Lavrushinsky lane, 10tretyakovgallery.rutheatre/Ballet/OperaLenkom Theatre Malaya Dmitrovka street, 6 lenkom.ruFavourite PlaceRed square Favourite ViewArt Strelka Summer Terrace

Coat ANGHIARI, Gloves TARANTO.


ST. MORITZ

IS A TOTAL ESCAPEWINTER

dEsTINaTIoNs


winterDeStinAtiOnS

VIAggIO INTORNO AL MONdO CON SETTE LOOK E SETTE METE MOLTO SPECIALI. SI PARTE!

Journey around the world with seven looks and seven very special places.

time to take off!

WINTER dEsTINaTIoNs

PUNTA ARENAS

IS SO RELAxINg

WINTER dEsTINaTIoNs

SAN FRANCISCOIS SO ARTISTIC

WINTER dEsTINaTIoNs

ASPENIS ABOUT SKIINg

WINTER dEsTINaTIoNs

STOCKHOLM

IS TO BE ExPLOREd

WIN

TER dEsTINaTIoNs

OXFORDIS BRITCHIC

REYKJAVIKIS A

MAgICAL SITE



1+1=3È LA NuOvA fASHION fORmuLA:

uN TOP A fAScIA E uNA gIAccA cREANOTRE OuTfIT dIvERSI. It's the new fashIon

formula: a tuBe top and a jacketcreate three dIfferent outfIts.

mini jacket and top QuAdRO, Shirt ROuNd, Skirt ROBA, Boots SENSATO.


22 PHOTO BY JOSH OLINS


46 BY rumi neelY / fashion ToasT

un auToscaTTo, pochi commenTi e una passione per la moda. Rumi Neely ci racconTa la nasciTa del suo Blog e inTerpreTa le Tendenze a/i di PeNNyblack.A self-timer, A few posts And A pAssion for fAshion. Rumi Neely tells us About the birth of her blog And interprets the f/w trends from PeNNyblack.

PoRtRait

girls atthe top...fashion toast

il cardigan sceglie il tricot.

A knitted cardigan

in maxi proportions.


IDENTITY CARD: JULIA

ILLUSTRATION BY JEAN-PHILIPPE DELHOMME 19

Zen seVAstyAnoVASiberiana, a soli 15 anni è stata scoperta da un’agenzia a Varsavia dove è iniziato il suo viaggio verso le capitali della moda. Ora vive a New York e fuori dal set ama dipingere e fotografare. per pennyblack interpreta winter destinations e i nuovi progetti puzzle parka e 1+1=3. Siberian, at the age of 15 she was discovered by an agency in Warsaw where she began her journey to the fashion capitals. She now lives in New York and off the set she loves art and photography. She models for Pennyblack’s Winter Destinations and the new projects: Puzzle Parka and 1+1=3.

josh olins

Trentunenne, vive tra Londra, dove è nato, e il mondo, dove lo porta il suo lavoro. Autore da sei stagione delle campagne pubblicitarie di pennyblack, le sue foto appaiono regolarmente sulle riviste di moda più cool: da Vogue Nippon ad Another magazine. Thirty-one, he lives in London, where he was born, and travels wherever his work takes him. Photographer of the Pennyblack campaign for the past six seasons, he contributes regularly on the coolest fashion magazines: from Vogue Nipponto Another Magazine.

diMitri FedosoV

Con una laurea in filologia presso l’Università di mosca e con una grande passione per l'arte e il teatro, da oltre 16 anni lavora nel mondo della moda occupandosi di marketing e pR. per Magalog ha curato la produzione di Girls and the city nella sua città: mosca. With a degree in philology from the University of Moscow and with a great passion for art and theater, for over 16 years he has been working in fashion, dealing with marketing and PR. For Magalog he acted as producer for Girls and the City in his hometown Moscow.

toMMy ton

dal 2005 racconta la moda fuori e sulle passerelle attraver-so il suo blog jakandjil.com. Celebre per i suoi ritratti, ma anche per l’attenzione verso i dettagli che sono e, soprat-tutto, che saranno di tendenza. per Magalog, firma per la seconda volta il reportage Girls and the city, ora a mosca. Since 2005, he narrates the world of the fashion on and off catwalks through his blog jakandjil.com. He is renowned for his portraits but specifically for his attention to details that will set the trend. For the second time he shoots the report Girls and the City for Magalog, this time in Moscow.CONTRI BUTORS

phO

TO B

Y G

AR

AN

Ce

dO

Ré

ruMi neely

Californiana, è cresciuta tra il Giappone e Los Angeles dove vive attualmente. A soli 26 anni è tra le fashion blogger più seguite al mondo, il suo sito fashiontoast.com ha più di un milione di fan. per pennyblack Magalog è la protagonista del reportage portrait scattatto dal fidanzato Colin Sokol. Californian, she grew up in Japan and Los Angeles where she now lives. At just 26 years old she is among the world's most popular fashion bloggers, and her site fashiontoast.com has more than one million fans. On Pennyblack Magalog she is featured in Portrait shot by her boyfriend Colin Sokol.

jAson kibbler

Australiano, ha scelto New York per perseguire il proprio sogno di bambino: fare il fotografo. ha lavorato con Steven Klein e david Sims, e dal 2006 scatta per riviste internazionali: da V magazine a Interview. Sue le foto di puzzle parka, 1+1=3 e winter destinations di Magalog. Australian, he chose New York to pursue his childhood dream: to become a photographer. He assisted Steven Klein and David Sims, and since 2006 he has shot for V Magazine and Interview. He photographs Puzzle Parka, 1+1=3 and Winter Destinations for Magalog.

doMinick leon deFelippo

Un po’ filippino, un po’ americano del mississippi, vive a NY dove lavora come dj e musicista. Anche il mondo della moda è un suo territorio e collabora con pennyblack da due anni. per Magalog ha creato il sound dei servizi fotografici puzzle parka, 1+1=3 e winter destinations. Half Filipino, half American from Mississippi, he lives in New York where he works as a DJ and musician. The fashion world is his territory and he has been contributing with Pennyblack Magalog for two years creating the sound for photo shoots Puzzle Parka, 1+1=3 and Winter Destinations.

jeAn-philippe delhoMMe

Vive a parigi e si ritiene un illustratore di moda e un cronista della cultura, in realtà è anche regista di corti d’animazione, autore di romanzi e blogger. Collabora con l’edizione francese di GQ e altre riviste. Su Magalog firma il behind the scenes della campagna. He lives in Paris and considers himself a fashion illustrator and chronicler of culture; actually he is also a director of animated movies, a novelist and a blogger. Collaborates with the French edition of GQ and other magazines. In Magalog he illustrates the Behind the Scenes of the campaign.

CONTRI BUTORS

AmANdAAndrogynous. Abiti maschili e tantissimo nero per uno stile

minimal e androgino.Masculine suits and total black for a

minimal and androgynous style.

eRINGrunge. Il punto di partenza?

maglie over e sovrapposizioni cool.Her starting point? Oversized knits

and cool layering.

SONAequestrian. Casual e sofisticata,

mescola parka, tartan e brit style.Casual and sophisticated in a combo

of parka, tartan and brit style.

cinque donne CON cinque personAlità

dISTINTe mA UNA pASSIONe COmUNe:

LO STILe. dAL GRUNGe ALL’eQUeSTRIAN:

TUTTI I mOdI dI eSSeRe pennyblAck.

Five DiFFeReNT WOMeN WITH Five DiSTiNCT

PeRSONALiTieS BUT ONE COMMON PASSION:

STYLE. FROM GRUNGE TO EQUESTRIAN LOOK: ALL THE WAYS TO BE

PeNNYBLACk.

10 phOTO BY jOSh OLINS

pennyblAck FAll winter 2011

meetthe

pennygang

jULIAdowntown. Tra righe, stampe

e texture diverse, ama creare mix nuovi.

She loves to mix stripes withprints and different textures.

dIANAuptown. Un po’ bon ton,

un po’ femme fatale, decisamente chic.

A little bon ton, a little femmefatale, decidedly chic.

Girls &the city:MoscowelenAeditor At lArGe/top Addresses:restaurant/caféCorrea's Bolshaya Ordynka street, 40/2 correas.rubest dessertCorrea's Bolshaya Ordynka street, 40/2 correas.rubest coffee/teaCoffee mania Bolshaya Nikitskaya street, 13coffeemania.ruMuseumThe State Tretyakov Gallery Lavrushinsky lane, 10tretyakovgallery.rutheatre/ballet/operaLenkom Theatre malaya dmitrovka street, 6 lenkom.ruFavourite placeRed square Favourite ViewArt Strelka Summer Terrace

Coat ANGhIARI, Gloves TARANTO.

12 phOTO BY TOmmY TON / jAK & jIL

ST. mORITZ

IS A TOTAL eSCApewinter

destinAtions

winTerDesTinATiOns

VIAGGIO INTORNO AL mONdO CON SeTTe LOOK e SeTTe meTe mOLTO SpeCIALI. SI pARTe!

JOURNEY AROUND THE WORLD WITH SEVEN LOOKS AND SEVEN VERY SPECIAL PLACES.

TIME TO TAKE OFF!

winter destinAtions

pUNTA AReNAS

IS SO ReLAxING

winter destinAtions

SAN FRANCISCOIS SO ARTISTIC

winter destinAtions

ASpeNIS ABOUT SKIING

winter destinAtions

STOCKhOLm

IS TO Be expLORed

win

ter destinAtions

OXFORDIS BRITCHIC

ReYKjAVIKIS A

mAGICAL SITe

phOTO BY jASON KIBBLeR 13

WINTeR deSTINATIONS

reYkJAVikis A MAGicAL siTe

14 phOTO BY jASON KIBBLeR

CApeON TOpponcho ORdITO,

Cardigan RITORTO, pants LINeARe, hat TALLeRO, Sleeves TALIA, Socks TANGeRI,

Boots SGeLO.

ReYKjAVIKIS A

mAGICAL SITe


Girls &the city:MoscownAtAliAMiss russiA 2011/top Addresses:breakfastKoffein parerva street, 43/1 koffein.rurestaurant/cafémore Sushi Nijegorodskaya street, 80/1 moresushi.rubest dessertShatush Gogolevsky boulevard, 17 shatush.rudisco/clubSolyanka Solyanka street, 11 s-11.rubeauty/hair salon Salon moneBolshaya Gruzinskaya, 69 salonmone.ruMuseumOrient museumNikitskyi Boulevard, 12aorientmuseum.rutheatre/ballet/operaTaganka Theatre Zemlyanoy Val street, 76/21 taganka.theatre.ruArt GalleryGuelman Gallery 4 Syromyatnicheskyi Lane, 1/6guelman.rubest bliny with caviarBonYakimanskaya Naberezhnaya street, 4/1bonmoscow.ru

Coat ANGeLICA, hat TALLeRO, Fur scarf TAppO, Gloves TARANTO, Bag SemITONO, Boots SGeLO.


identity cArd: juliA

ILLUSTRATION BY jeAN-phILIppe deLhOmme 19

WINTeR deSTINATIONS

PUnTA ArenAsis sO reLAxinG


WOOLmOOd

poncho OSCURO,Cardigan OmAR,Cardigan OpeRA,

Skirt OSSANA, Sleeves TALIA,

Boots SGUARdO.

winter destinAtions

pUNTA AReNASIS SO ReLAxING


22 phOTO BY jOSh OLINS

best Accessories

ciTY GLAMBag SeRALe, Ankle boots SFONdO, Bag SemeNTA, Keychain SemeSTRe, Ankle boots SFUmATO, Gloves TARANTO, Bag SemITONO, Boots SeNSATO, Fur scarf TAppO, Bag SeGGIOLA, Flats SeNApe, Bag SemICORO, Shoes SFORZO.

Girls &the city:MoscowVikAdesiGner/top Addresses:restaurant/caféCoffee mania Bolshaya Nikitskaya, 13 coffeemania.rubest dessertBocconcino Strastnoy boulevard, 7 bocconcino.rubest coffee/teaAldebaran Cafe Bolshoy Tolmachevsky, 4/1 acafe.rudisco/clubSimachev Stoleshnikov pereolok, 12/2 denissimachev.comMuseumThe State Tretyakov Gallery Lavrushinsky lane, 10 tretyakovgallery.ruArt GalleryGarage Obraztsova street, 19A garageccc.comtheatre/ballet/operamhatKamergersky Sidestreet, 3mxat.ru/englishFavourite placeAptekarsky Botanical Garden

Coat ANGOLA.


1+1=3È LA NUOVA FAShION FORmULA:

UN TOp A FASCIA e UNA GIACCA CReANOTRe OUTFIT dIVeRSI. IT'S THE NEW FASHION

FORMULA: A TUBE TOP AND A JACKETCREATE THREE DIFFERENT OUTFITS.

mini jacket and top QUAdRO, Shirt ROUNd, Skirt ROBA, Boots SeNSATO.


WINTeR deSTINATIONS

sT. MOriTzis A TOTAL escAPe


WARmGLAm

padded bomber ALBUm, jumper pAOLO,Skirt GATTICO,

Ankle boots SFONdO.

ST. mORITZ

IS A TOTAL eSCApewinter

destinAtions


Girls &the city:MoscowtAtiAnAAccountAnt/top Addresses:best coffee/teaKalina BarNovinsky boulevard, 8kalinabar.rubest restaurant/caféOsteria montiroliBolshaya Nikitskaya, 60disco/clubImperia Loungemantulinskaya street, 5/7best dessertArt Academy Bersenevskaya embankment, 6/3academiya.rubeauty/hair salonjean Claude BiguineTrubnaya street, 21jcbsalon.ruMuseumpaleontological museumprofsoyuznaya street, 123 paleo.ru/museumArt Gallerym’ARS pushkarev pereulok, 5marsgallery.rubest bliny with caviar house of Literatures'povarskaya, 50cdlrestaurant.ruFavourite placeKamergersky pereulokFavourite ViewConservatory Restaurant at Ararat park hyatt - top floor

padded jacket ANNA,Cardigan ORSeTTO, pants LISCIATO, Scarf TAmIGI,Bag SICILIAN, Boots SGeLO.


Girls &the city:MoscowMiroslAVAchArityFounder/top Addresses:breakfastCoffee mania Bolshaya Nikitskaya street, 13 coffeemania.rurestaurant/caféVogue CafeKuznetsky most street, 7/9best dessertCafe pushkin Tverskoy boulevard, 26A cafe-pushkin.ruMuseumThe State Tretyakov Gallery Lavrushinsky lane, 10 tretyakovgallery.rutheatre/ballet/operaLenkom Theatre malaya dmitrovka street, 6 lenkom.ruFavourite placepatriarshiye prudyFavourite ViewArt Strelka Summer Terrace

Coat ROSSeLLA.

phOTO BY TOmmY TON / jAK & jIL 31

WINTeR deSTINATIONS

sAn FrAnciscOis sO ArTisTic


eASY STReeTpadded coat ANITA, Sweatshirt ROTOLO,

T-shirt ROTTO, pants ROSeTTA,

Ankle boots SGOmBRO.

winter destinAtions

SAN FRANCISCO

IS SO ARTISTIC


Girls &the city:MoscowAnnAjunior buyer/top Addresses:breakfastjean jacques Nikitsky boulevard, 12 jan-jak.comrestaurant/cafémario Rublevo-Uspenskoe highwayZhukovka, 54bmariozhukovka.rubest dessertAistmalaya Bronnaya street, 8/1aistcafe.rudisco/clubSoho Rooms Bolshoi Savvinskiy pereulok, 12sohorooms.combeauty/hair salonAldo Coppola Novy Arbat street, 19/1 aldocoppola.ruMuseummultimedia Art museum Ostozhenka street, 16mdf.ruArt GalleryArtplay GalleryNizhnaya Syromyatnicheskaya street, 10artplay.rubest bliny with caviarBosco Cafe GUm, Red square, 3 Favourite placepark pobedy Favourite ViewVorob’evy Gory

Coat ALOe, jumper pAGOdA, Bag SFOCATO.



identity cArd: diAnA

PUzzLePArkA

SI COmpONe e RICOmpONe IN mOLTepLICI COmBINAZIONI. BASTA UNA ZIp e IL pARKA

SI TRASFORmA. YOU CAN COMBINE AND RECOMBINE IT IN VARIOUS WAYS. JUST ONE zIP

AND THE PARKA TRANSFORMS.parka CACAO, eco-fur vest FIORdO, Sweatshirt ROTOLO, Boots SGeLO.


WINTeR deSTINATIONS

AsPenis AbOUT skiinG


STRIpeS& WhITe

padded jacket ANNOTARe, Turtleneck ROSTRO,

jumper pAOLO, hat TALLeRO.

winter destinAtionsASpeNIS ABOUT SKIING


best Accessories

neUTrAL MixBelt SeLVA, Bag SemIASSe, Knee socks TANGeRI, Boots SeNSATO, Fur scarves TAppO, Bag SFOGO, Flats SeNApe, pocket bag SemeNZA, Shoes SFORZO, Scarf TALCO, Necklaces SeNTeNZA, Keychain SemeSTRe, Bag SemeNTA,

Ankle boots SFONdO, Scarf TARdI, Bag SFOCATO, Boots SGUARdO.

phOTO BY jOSh OLINS 43


Girls &the city:MoscowoksAnAstylist/top Addresses:breakfastSolyanka Solyanka street, 11 s-11.rurestaurant/café dodo petrovka street, 21/2 dodoproject.combest dessertpushkin Bakery Tverskoy boulevard 26/5 best coffee/teaL'Atelier du Chocolat pokrovka street, 40 atelierchocolat.rubeauty/hair salonToni&Guy Stoleshnikov pereulok, 10/3 Toniandguy.ruMuseumState historical museum Red square, 1shm.ruArt Gallerypobeda Gallery Bolotnaya embankment, 3/4 pobedagallery.comtheatre/ballet/operaSatirikon Sheremetievskaya street, 8 satirikon.ruFavourite placepatriarshiye prudyFavourite ViewOstankinskaya Tower

dress mOdA, hat TALLeRO, Sleeves as leg warmers TALIA, Ankle boots SFONdO.


identity cArd: sonA

UN AUTOSCATTO, pOChI COmmeNTI e UNA pASSIONe peR LA mOdA. ruMi neely CI RACCONTA LA NASCITA deL SUO BLOG e INTeRpReTA Le TeNdeNZe A/I dI pennyblAck.A SELF-TIMER, A FEW POSTS AND A PASSION FOR FASHION. RuMi NeeLY TELLS US ABOUT THE BIRTH OF HER BLOG AND INTERPRETS THE F/W TRENDS FROM PeNNYBLACk.

portrAit

GirLs ATThe TOP...FAshiOn TOAsT

Il cardigan sceglie il tricot.

A knitted cardigan

in maxi proportions.

46 BY RUmI NeeLY / FAShION TOAST

Come una ballerina

con il mini scaldacuore.Like a ballet

dancer, a shortwrap-around.

La pelliccia più cool è eco.

The coolest fur is eco.

Il cappotto minimal si porta con un gilet con cappuccioe biker boots.A minimal peacoat is paired with a hooded vest and biker boots.

portrAit

Lana bouclè peril cappotto, sottoil maxi pull.A maxi sweater goes under a wool coat.

Toni soft come passepartout.

Soft tones go with

anything.


La settimana della moda è un momento d’incontro e confronto per moltissimi blogger, ormai tra i protagonisti delle sfilate. I più amati dal pubblico sono anche i più accreditati alla prima fila. A milano per seguire i défilé è arrivata anche rumi neely, autrice/protagonista di fashiontoast.com, che con oltre un milione di fan è stata premiata anche con il bloglovin' award, ovvero l’oscar dei blogger, nella categoria “best personal style”. Ventisei anni, californiana con origini giapponesi, è oggi una vera star del social network e della comunicazione online, riuscita in soli tre anni a istituzionalizzare una professione che non esisteva, a diventare modella, stilista e fotografa. Te lo aspettavi? «Sinceramente no, ho iniziato il blog pensando più a un diario per me stessa, non avrei mai immaginato di essere letta da qualcuno ed è anche per questo che ho scelto un nome casuale come fashiontoast, un po’ ridicolo». I primi post all’inizio del 2008, un insieme di appunti sulla sua vita di tutti giorni, i suoi look, le sue wish list «Tutto è nato per gioco, volevo un posto dove parlare del mio amore per la moda» ci racconta «Non riuscivo a condividere questa passione con i miei amici in California. e così mi sono fatta un autoscatto con la macchina fotografica e ho iniziato fashiontoast.com». A milano si ferma giusto il tempo di assistere a qualche show molto importante (anche i blogger, come i grandi direttori, sono ormai selettivi, ndr) e vedere in anteprima la moda di pennyblack per l’autunno-inverno 2011/12. «Io solitamente scelgo delle linee minimal, mi piace il basic a cui aggiungo dei dettagli vintage per un risultato finale un po’ bohémien. È per questo che mi sono trovata a mio agio con la collezione pennyblack, perché ridisegna i classici del guardaroba con un sapore un po’ francese, quindi molto chic. mi è piaciuto molto il cardigan nei toni del cipria che ho legato come uno scaldacuore intorno alla vita, un po’ come fanno le ballerine». Le foto, come sempre, sono state scattate da colin sokol, il suo fidanzato e, mentre i due giravano per le vie del centro alla ricerca della situazione perfetta dove scattare ogni look del servizio, rumi ha incontrato dei fan. «È stato molto divertente» ricorda, «una ragazza,

«Ho iniziato il blog pensando piùa un diario per me stessa, non avreimai immaginato di essere letta daqualcuno ed è ancHe per questocHe Ho scelto un nome casualecome fasHiontoast, un po’ ridicolo».

Il cardiganè over e si porta sui leggings.An oversized cardigan is paired with leggings.

mi ha fermato e mi ha confessato che si è tinta i capelli esattamente del mio colore. Che carina!». Tra incontri speciali e quattro passi tra il duomo e il quartiere di Brera, rumi ha interpretato la moda di pennyblack facendo una selezione molto precisa dei must-have della prossima stagione «Innanzitutto la maglieria, con cui creare delle sovrapposizioni originali per l’autunno». Le sue scelte? Un maxi cardigan con lavorazione jacquard abbinato a un paio di leggings effetto pelle e il mini coat di lana tricot con una stola in pelliccia e un cappello vintage. Gli outfit sono molto curati, sia sul set di pennyblack sia su fashiontoast.com e la domanda è inevitabile: quanto ci impieghi a prepararti? «dai cinque minuti a mezz’ora. Non pianifico mai e a volte può diventare un problema». Sarà anche seguita da un milione di fan, ma alla fine rumi è come ognuna di noi… indecisa e in ritardo, davanti allo specchio.

BY RUmI NeeLY / FAShION TOAST 49

Fashion Week is a moment for getting together for many bloggers, now credited among those who really count at the shows. The most loved by the public are also the most eligible for the front row. Rumi Neely is in fact in Milan to attend some of the shows. She is the author and star of fashiontoast.com and with over one million fans she was rewarded with the bloglovin' award, which is basically the Oscar of bloggers, in the category "best personal style". Twenty-six years old, Californian-born with Japanese origins, she is now a star on the social networking and online communications scene and has managed in just three years to institutionalize a profession that previously did not exist, becoming a model, a stylist, a designer and a photographer all at the same time. Did you expect it? «Honestly no, I started the blog more like a style diary for myself, I honestly never

portrAit

maschilee femminile,dal grigioin poi.A masculine/feminine look in grey hues.

thought anyone was going to read it which is why I chose a random, ridiculous name like fashiontoast». The first post in early 2008 was a set of notes on her daily life, her looks, her wish list, «It was born as a sort of outlet for my love of fashion» she says. «My friends in California have never really understood it. And so I got a camera with a self-timer and started fashiontoast.com».She stops just long enough in Milan to see some very important shows (even bloggers, just like editors-in-chief, have become selective) and preview Pennyblack's collection for Fall Winter 2011/12. «I usually choose minimalistic shapes, I like basics to which I add vintage details for a final result that is a bit bohemian. That's why I am comfortable with the Pennyblack collection, it redesigns the classic wardrobe with a slightly French feel, so chic. I really liked the blush toned sweater that I wrapped around the waist, giving it a ballet studio look». The photos, as always, were taken by Colin Sokol, her boyfriend and, while the two were wandering around the streets of the city in search of the perfect spot where to shoot, Rumi met her fans. «It was really fun,» she recalls, «one girl came up to me and told me how she had dyed and styled her hair to be just like mine. Really cute». Beside special encounters and walks around the Duomo area and the Brera district, Rumi styled and wore the Pennyblack collection for this editorial, making a very clear selection of the must-haves for next season, «First of all I picked some knits to create original layerings for Fall». Her choices? A maxi cardigan with jacquard patterns to be matched with a pair of faux leather leggings and a mini knitted coat with a fur stole and a vintage hat. The outfits are all very well put together, both on the set of Pennyblack and on fashiontoast.com, so the question is inevitable: how long does it take you to get dressed? «Anywhere from five minutes to half an hour. I never plan what I am going to wear which makes things complicated sometimes». She is followed by a million fans, but in the end Rumi is exactly like each one of us... undecided and running late in front of the mirror.

«I started the blog more lIkea style dIary for myself, I honestlynever thought anyone was goIngto read It whIch Is why I chosea random, rIdIculous name lIkefashIontoast».


Sovrapposizioni a maglia grossa. A mix of chunky knits.

jersey pants con i tacchi:

so urban!Jersey pants

and high heels: so urban!

Sotto lacappa?Il minidresse i cuissardes.A cape? With a short dress and thigh-high boots.

BY RUmI NeeLY / FAShION TOAST 51

1+1=3NON È ALGeBRA, mA STILe. CON 2 CARdIGAN

SI CReANO 3 LOOK. dAL mINI AL mAxI AL mIx. IT'S NOT ALGEBRA, BUT STYLE.

2 CARDIGANS CREATE 3 LOOKS. FROM THE MINI TO THE MAxI TO THE MIx.

Cardigan ORANGO, dress pALA, Boots SGeLO.


Girls &the city:MoscownAtAshAbloGGer/top Addresses:breakfast Simachev Stoleshnikov pereoluk 12/2 denissimachev.combest dessert mi piace 1 Tverskaja – Yamskaja street, 7 mipiace.rubest coffee/teaKitchen pokrovka street, 16/16kitchencafe.rudisco/clubCafè Kafka 1905 street, 2 myspace.com/cafekafkabeauty/hair salonInochiprechistenka street, 31 MuseumThe pushkin State museum of Fine Arts Volkhonka street, 12 arts-museum.ruArt GalleryAidan Gallery 4 Syromyatnicheskyi lane, 1/6 aidangallery.rutheatre/ballet/operaBolshoi Teatralnaya square, 1 bolshoi.ruFavourite placeBolshaya Bronnaya street

jacket RITO, pants LISCATe, Scarf TARA.


Girls &the city:MoscowlukeriAbAllet dAncer/top Addresses:restaurant/cafeBon Yakimanskaya Naberezhnaya street, 4/1 bonmoscow.rubest dessertGallery Art Cafe petrovka, 27 disco/clubBontempiNikitsky boulevard, 8/1MuseumGlinka's museum of music CultureFadeeva street, 4 glinka.museumtheatre/ballet/operaet Cetera Frolov pereulok, 2et-cetera.ruArt Galleryekaterina FoundationKuznetskyi most, 21/5 ekaterina-fondation.rubest bliny with caviarBarashka petrovka street, 20/1 Favourite placeRed squareFavourite Viewpoklonnaya Gora

Cardigan ONGARO, Cardigan ORTeNSIe,pants RIVALTA, Scarf TARdI, Bag SICURO,Ankle Boots SFONdO.



identity cArd: erin

WINTeR deSTINATIONS

OxFOrDis briT chic


IN TheCOUNTRY

Cape ALeSSIA, jacket BeRLINO,

Turtleneck ROCCIA, pants LIGURe,

Belt SeLVA, Socks TANGeRI, Boots SeNSATO.

win

ter destinAtions

OxFORdIS BRITChIC


Girls & the city: MoscowkAtecoMputer proGrAMMer/top Addresses:breakfastShokoladnitsa Arbat street, 29 shoko.rurestaurant/caféArt Strelka Bersenevskaya Naberezhnaya street, 14strelkainstitute.combest dessertUpside down Cake Co Bolshaya Gruzinskaya street, 76bdisco/clubpropogandaBolshoy Zlatoustinskyi lane, 7beauty/ hair salonSalon mone Bolshaya Gruzinskaya street, 69salonmone.ruMuseumpolytechnics museum Novaya square, 3/4polymus.ruArt GalleryWinzavod 4th Syromyatnicheskiy lane, 1/6winzavod.comFavourite placeNovodevichy monasteryFavourite ViewThe Cathedral of Christ The Savior

padded jacket ANAGRAFe,eco-fur vest FIdATO,Turtleneck RISATA,pants LINeARe,Boots SeNSATO.


Girls &the city:MoscownAtAshAActress/top Addresses:breakfastKrizis Zhanrapokrovka 16/16 best coffee/teamaison CafeSavvinskaya Naberezhnaya, 12/8best restaurant/caféBocconcino Strastnoy boulevard, 7bocconcino.rudisco/clubKrysha miraNaberezhnaya Tarasa Shevchenko, 2/3kryshamira.rubest dessertmari Vanna RestaurantSpiridonovsky pereulok, 10A marivanna.rubeauty/hair salonTretyakov SpA Tratyakovsky proezd, 3tretyakovspa.ruMuseumKremlinkreml.rutheatre/ballet/operaStanislavsky music Center Bolshaya dmitrovka, 17stanislavskymusic.ruFavourite ViewSky Lounge

Cardigan OROSCOpO,mini Cardigan OpIFICIO,dress RITmO,Brooch SeLeNICO,Bag SemOLA.


WINTeR deSTINATIONS

sTOckhOLMis TO be exPLOreD


SAILORCaban RISeRVA,

Cardigan ORdINe, Shirt eLeTTRA, jeans LImARe, hat TALLeRO,

Socks TANGeRI,Rain boots SGUIZZO.

winter destinAtions

STOCKhOLm

IS TO Be expLORed



identity cArd: AMAndA

Girls &the city:MoscowpolinAFAshion editor/top Addresses:breakfastStarbucks Arbat street, 19/2 starbuckscoffee.rurestaurant/caféGavroche Timura Frunza street, 11/19 thewinebar.rubest dessertCinnabon Old Arbat street, 28/1 cinnabonrussia.combeauty/hair salonSanduny Banya Neglinnaya street, 14/3-7 sanduny.ruMuseummUAR Vozdvizhenka street, 5 muar.ruArt GalleryGarage Obraztsova street, 19A garageccc.comtheatre/ballet/operaConservatory Bolshaya Nikitskaya street 13/6mosconsv.ruFavourite placemoscow Zoo Favourite ViewCity Space Bar & Lunge

Coat ANISeTTA,Turtleneck ROSTRO,Skirt ROBA,Boots SFUSO.


PENNYBLACK IN ITALY

ABRUZZOCorner: S. TERESA DI SPOLTORE (PE):CITY MODA Via Maiella ang. Via Montevelino

BASILICATAPoint:LAURIA SUPERIORE (PZ): TENTAZIONI ABBIGLIAMENTO Via Rocco Scotellaro 105

CALABRIACOSENZA: Corso Mazzini 162CROTONE: Piazza Pitagora 32REGGIO CALABRIA: Corso Garibaldi 198/200RENDE (CS): Via Kennedy 86SIDERNO (RC): Corso della Repubblica 64SOVERATO (CZ): Via della Vittoria 11Corner:CORIGLIANO CALABRO (CS):AMENDOLA Via Nazionale C/da Ralla 13/APoint: AMANTEA (CS): ROCCO CAPANNA Via Vittorio Emanuele 8/10

CAMPANIAMARCIANISE (CE): Centro Comm. CAMPANIACorner:ARIANO IRPINO (AV):QUINTA STRADA Via Cardito 143/146BENEVENTO: BOUTIQUE FIORI DI CAMPOCorso Vittorio Emanuele 22/24VALLO DELLA LUCANIA (SA):WANDA BOUTIQUE Via Stefano Passero 5VICO EQUENSE (NA):GIEMME Corso Umberto 59Point: NOCERA INFERIORE (SA): GAIA Via Fucilari 18/20

EMILIA ROMAGNAPARMA: Centro Comm. EURO TORRIREGGIO EMILIA: Via Emilia San Pietro 1/HRIMINI: Centro Comm. LE BEFANECorner:MONTECAVOLO (RE):SORELLE RAMONDA Via Togliatti 26/BPARMA: EMME PI Via Gramsci 5SAN POLO DI TORRILE (PR):SORELLE RAMONDA Via del Lavoro 3Point: CASTELNOVO NE MONTI (RE): LOFT Via Roma 79

FRIULI VENEZIA GIULIAPORDENONE: Corso Garibaldi 33/BTRIESTE: Via G. Carducci 14Corner:FONTANAFREDDA (PN): SORELLE RAMONDA Via NazionaleGORIZIA: GANASSIN Corso G. Verdi 127PORDENONE: SMART Viale VeneziaREANA DEL ROJALE (UD): SORELLE RAMONDA Via Nazionale 9RONCHI DEI LEGIONARI (GO): SORELLE RAMONDA Via Pietro MiccaROVEREDO IN PIANO (PN): DAL BEN Via Pionieri dell’Aria

LAZIOROMA: Via Frattina 35/36Centro Comm. EUROMA 2Centro Comm. PORTA DI ROMA Corner:MARINO (RM): SORELLE RAMONDAVia Appia Nuova KM 19,4NETTUNO (RM): TASSIELLO Via Romana 71OLEVANO ROMANO (RM): CENTRO MODAMAMPIERI Viale Vittorio Veneto 9 A B CROMA: COIN Piazzale Appio 7Point:CIVITAVECCHIA (RM): GI.BI.GIVia Cesare Battisti 12/BVELLETRI (RM): MY WAY Via G. Oberdan 39/41

LIGURIAGENOVA SAMPIERDARENA: Centro Comm. FIUMARA

LOMBARDIABELLINZAGO LOMBARDO (MI):Centro Comm. LA CORTE LOMBARDACLUSONE (BG): Via Carpinoni 27COMO: Via Cesare Cantù 27CREMA (CR): Via XX Settembre 76CREMONA: Corso Mazzini 13CURNO (BG): Centro Comm. CURNOLECCO: Via Roma 40/A-42MILANO: Corso Vittorio Emanuele ang. Piazza Liberty 2 RONCADELLE (BS): Centro Comm. LE RONDINELLESESTO SAN GIOVANNI (MI): Centro Comm.VULCANO – Centro Comm. SARCACorner:BOVISIO MASCIAGO (MI): SORELLERAMONDA Via Salvemini 1/5/7CERNUSCO SUL NAVIGLIO (MI): GIORGIA Via Bourdillon 12CODEVILLA (PV): SORELLE RAMONDAVia Rivo Brignolo 2/6CORSICO (MI): SORELLE RAMONDAVia dell’Industria 2CREMA (CR): SINGOLARE Viale Europa 125DESENZANO DEL GARDA (BS): SORELLE RAMONDA Via Mantova 1GADESCO PIEVE DELMONA (CR): SORELLERAMONDA Centro Comm. CREMONA DUEGALLARATE (VA): SORELLE RAMONDA Via Sanzio 2MILANO: COIN Piazza 5 Giornate 1/AORIO AL SERIO (BG): PELLIZZARI Via Portico 71PALAZZOLO S/OGLIO (BS): SORELLE RAMONDA Viale Europa 6TORBIATO DI ADRO (BS): SORELLERAMONDA Via Principe UmbertoUGGIATE TREVANO (CO): SORELLERAMONDA Via San Gottardo 2Point:LEGNANO (MI): MATEBA Via Giulini 1 TREVIGLIO (BG): EVA Via Roma 30

PIEMONTEACQUI TERME (AL): Via Garibaldi 16ALBA (CN): Via Vittorio Emanuele 18/E

BIELLA: Via Italia 24/CGRUGLIASCO (TO): Centro Comm. LE GRUNOVARA: Centro Comm. SAN MARTINOTORINO: Via Roma 278Corner:CARESANA (VC): SORELLE RAMONDA Strada per Mortara 1COLLEGNO (TO): APOTEMA Via Oberdan 14IVREA (TO): SORELLE RAMONDA Via Strusiglia 22MASSERANO (BI): SORELLE RAMONDA Via Repubblica 26RIVOLI (TO): TRIANGOLO Corso Susa 10

PUGLIA BRINDISI: Via Conserva 11MOLFETTA (BA): Centro Comm. MONGOLFIERATARANTO: Via Di Palma 120Corner:LECCE: CITY MODA Tangenziale Est Via De MuraMODUGNO (BA): CITY MODA S.S. 96 KM 115, 365NARDO’ (LE): COLAZZO ELIO Via Gagliano 2/4Point: MONOPOLI (BA): VILUVIAN Via Ricasoli 19

SARDEGNACorner:CAGLIARI: IL SALVAGENTE Viale Marconi 41ORISTANO: MULTIMIRA Via Garibaldi 13SANLURI (VS): TREND HOUSE Via Carlo Felice 200SASSARI: DESOLE Viale Italia 18/APoint: SESTU (CA): ANTUOFERMO S.S. 131 KM 11, 100

SICILIABARCELLONA POZZO DI GOTTO (ME): Via Dante 9BELPASSO (CT): Centro Comm. ETNAPOLISCAPO D’ORLANDO (ME): Via Amendola 29CATANIA: Piazza Trento 4/5 - Via Monfalcone 3/A MODICA (RG): Via Vittorio Veneto 9/APALERMO: Via della Libertà 14/D Viale Strasburgo 252/254RAGUSA: Via M. Leggio 154/ASANT’AGATA DI MILITELLO (ME):Via Campidoglio 39SIRACUSA: Via Tevere 3/F - Corso Matteotti 3VITTORIA (RG): Via Cavour 235Corner:BAGHERIA (PA): ALESI GIUSEPPA Via Libertà 33PALERMO: GIFRAB ITALIA Via Ugo La Malfa 14TREND Via A. De Gasperi 60/A PORTO EMPEDOCLE (AG): BELLAVIA Via Roma 24Point:ALCAMO (TP): RIGGI FRANCESCAVia Vittorio Veneto 104CEFALU’ (PA): CORSO RUGGERO COLLEZIONICorso Ruggero 150PARTANNA (TP): AREA F Via Vittorio Emanuele 108SORTINO (SR): BUCELLO SOFIA Corso Umberto 34

TOSCANAAREZZO: Corso Italia 118CAMPI DI BISENZIO (FI): Centro Comm. I GIGLIFIRENZE: Via Gioberti 33-35/RSCANDICCI (FI): Via Pascoli 28Corner:

EMPOLI (FI): A&R Via Giglio 50/52FIRENZE: GRAZIA Piazza Dalmazia 31 B/RPOGGIBONSI (SI): MESSERE Piazza Cavour 10PONTASSIEVE (FI): GINO MORADEI Piazza Cairoli 5Point: PIOMBINO (LI): SERENISSIMAVia Leonardo Da Vinci 9/A

TRENTINO ALTO ADIGEBRESSANONE (BZ): Via Mercato Vecchio 16TRENTO: Via Oriola 16Corner:BOLZANO: SORELLE RAMONDA Via Galileo Galilei 20CLES (TN): FOX MODA Corso Dante 9DRO’ (TN): PAPILLON Strada Gardesana Occidentale 21/AORTISEI (BZ): CREATIVE Via Rezia 69ROVERETO (TN): SORELLE RAMONDAVia Maioliche 53TRENTO: SORELLE RAMONDA Via Brennero 320VARNA (BZ): SORELLE RAMONDA Via Brennero 35VIPITENO (BZ): CRISTIN Via Città Nuova 26Point: APPIANO SULLA STRADA DEL VINO (BZ):QUINTUS BOUTIQUE Via Stazione 70

VAL D’AOSTAPoint: AOSTA: FERRETTI Via De Tillier 63

VENETOBASSANO DEL GRAPPA (VI): Via Roma 50LUGAGNANO DI SONA (VR): Centro Comm. LA GRANDE MELAPADOVA: Via Emanuele Filiberto di Savoia 19VERONA: Via Mazzini 13/ACorner:BELLUNO: GANASSIN Via Vittorio Veneto 287BOLZANO VICENTINO (VI): BERTON Via Zuccola 24BUSSOLENGO (VR): IL QUADRANTE Strada Festara 30CAMPODARSEGO (PD): CHERUBIN Via Antoniana 218/CCASTELFRANCO V.TO (TV): VENDRAMINIABBIGLIAMENTO Centro Comm. GIARDINI DEL SOLECEREA (VR): SORELLE RAMONDACentro Comm. VALLETTEFARRA DI SOLIGO (TV): DE VIDO ABBIGLIAMENTO Via Bellucci 25/AGALLIERA VENETA (PD): SMART Via Europa 29MESTRE (VE): CAMPANA Piazza XXVII Ottobre 72MONASTIER (TV): CENTRO ABBIGLIAMENTODAL BEN TRE Via Barbaranella 2MONTECCHIO MAGGIORE (VI):SORELLE RAMONDA Viale Trieste 45ODERZO (TV): REMIX Parco Commerciale STELLAONE’ DI FONTE (TV): GANASSINVia Asolana ang. Via FrattaS.ANGELO DI PIOVE DI SACCO (PD):SORELLE RAMONDA Via Piovese 47SAN DONA’ DI PIAVE (VE): SORELLE RAMONDA Via Vanoni 8TREVIGNANO FR. SIGNORESSA (TV):MODA CENTER Via Treviso 71TREVISO: COIN Corso Del Popolo 42VILLORBA (TV): SORELLE RAMONDA Via RomaZERO BRANCO (TV):PAVAN ABBIGLIAMENTO Via Kennedy 43

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STOCKMANN MEGA EAST Ljuberetsky district, Kotelniki, 1st Pokrovsky Proezd 5STOCKMANN MEGA NORTH, KhimkiMicroregion 8, TC “Mega” STOCKMANN MEGA SOUTHKaluzhskoe Shosse 21STOCKMANN METROPOLISLeningradskoe Shosse 16 A, Building 4STOCKMANN ROSTOKINOProspect Mira 211, Building 1NIJHNY NOVGOROD: Bolshaya Pokrovskaya 10ROSTOV ON DON: "Horizont"prospect Nagibina 32/2SARATOV: NICOLE BOUTIQUE Kirova St. 20ST.PETERSBURG: STOCKMANNNevsky Prospekt, 114-116VOLGOGRAD: PARK HOUSE Bulvar 30-ya Pobedy 21

SAUDI ARABIAJEDDAH: STARS AVENUE MALL L2 Sari StreetRIYADH: FAISALIYAH MALL Olaya Street

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SPAINBILBAO: Gran Via 48MADRID: El Corte Inglés Raimundo Fdez. Villaverde 79

SWITZERLANDBASEL: Globus Basel - Marktplatz 2BERN: Globus Bern City - Spitalgasse 17-21 GENEVE: Globus Genève Rue du Rhône 48, rue du RhôneGlobus Genève Balexert - Avenue Louis Casaï 27GLATTZENTRUM: Globus Glattzentrum Einkaufszentrum GlattLUZERN: Globus Luzern - Pilatusstrasse 4ST.GALLEN: Globus St.Gallen - Multergasse 47ZÜRICH: Globus Zürich Bahnhofstrasse Schweizergasse 11

TAIWANKAOHSIUNG: DREAM MALL L1 Shop n° 789Chung-Hua 5th Rd.TAIPEI: DAYEH TAKASHIMAYA DEPT. STOREL2 55 Chung-Cheng Rd. Sec 2, Shih Lin Dist.HSIN-YI MITSUKOSHI DEPT. STORE L2 Shop n° A11, Sung-Shou Rd.PACIFIC SOGO DEPT. STORE L3 45 Chung-Hsiao E. Rd. Sec. 4

UKRAINEDONETSK: FOUR SEASONS Artyoma St. 125

MANIFATTURE DEL NORD S.r.l. UnipersonaleVia Mazzacurati 6 42122 Reggio Emilia ItalyTel. +39 0522 3581 Fax +39 0522 550018

PENNYBLACK IN THE WORLD

ALBANIATIRANA: Rruga Vaso Pasha 7/1

AUSTRIAGRAZ: SORELLE RAMONDA Center West Top E13 Weblinger Guertel 25SATTLEDT: SORELLE RAMONDA Welser Strasse 10/12WOLLERSDORF: SORELLE RAMONDA Romerstrasse 3/9

AZERBAIJANBAKU: Ave. Zarifa Aliyeva, 17

BYELORUSSIAGOMEL: Lenina Avenue, 35MINSK: Nemiga Str. 5

BULGARIASOFIA: 49 Vitosha Blv.

CHILESANTIAGO: MACARENA RIVERAAlonso De Cordova 2525 Vitacura

CROATIAZAGREB: Ilica 23

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FRANCEPARIS: 66 rue Bonaparte

GERMANYBERLIN: KaDeWe - Tauentzienstraße 21-24DÜSSELDORF: CARSCH HAUSHeinrich-Heine-Platz 1MUNICH: LUDWIG BECK - Marienplatz 11

GREAT BRITAINHARROGATE: LYNX 20 West Park

GREECEATHENS: ATTICA, THE DEPARTMENT STOREPanepistimiou 9 (center)GOLDEN HALL Kifissias ave 37A – MaroussiTHESSALONIKI: DIL Tsimiski 60

HONG KONG FESTIVAL WALK LG 118 80 Tat Chee RoadKowloon Tong, KowloonGATEWAY ARCADE L2 Shop n° 2122B Harbour City, KowloonSOGO DEPT. STORE L1 Shop n° 18555 Hennessy Road Causeway BayNEW TOWN PLAZA L3 Shop n° 322 Phase 1 Shatin

HUNGARYBUDAPEST: COIN - District 5, Dorottya u.6

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MOLDAVIACHISINAU: SHOPPING MALLDOVA 21, Arborilor St.

MONTENEGROPODGORICA: Bulevar Dzordza Vasingtona 80

PEOPLE’S REPUBLIC OF CHINABEIJING: CHINA WORLD MALL BasementWB108, N° 1 Jianguomen AvenueCHENGDU: RENHE SPRING DEPT. STORE (RENDONG) N°61 Renmin East RoadCHONGQING: 2/F Starlight 68N°68 Jianxin North Road, Jiangbei DistrictDALIAN: PARKLAND SHOPPING CENTER G13 19 Jiefang Road, Zhongshan DistrictGUANGZHOU: GUANGZHOU FRIENDSHIPSTORE, L2, 369 Huanshi Dong RoadGUIYANG: MODERN CAPITALN° 1 North Zhonghua RoadHANGZHOU: Shop 281 2/F, Hangzhou Wanxiangcheng Department Store701 Fu Chun Road, Jiang Gan District Hangzhou, Zhejiang

HARBIN: Shop 213 2/F, Harbin MykalPlaceN° 73 Shangzhida Street, Daoli DistrictKUNMING: GINGKO DEPT. STORE 2F N° 90 Baita RoadGINGKO DEPT. STORE(TIME) N° 985 Beijing RoadQINGDAO: HISENSE PLAZA, N°117 Ao`men RoadSHANGHAI: Level 3, Shanghai Mei Long Zhen Isetan Store 1038 Nan Jin West RoadSH IFC - Shop L3-7, Shanghai IFC8 Century Avenue, Lujiazui, PudongSH No.1 Yaohan - Shop 219 2/F, N°1 Yaohan,501 Zhang Yang Road, PudongSHENYANG: SHEN YANG CHARTER SHOPPINGCENTER, Shop n° 3303, 3F 7-1 Bei Jing Road,Shen He DistrictSHENZHEN: THE MIXC, Shop n° 2921881 Baoan Nan Road, Luohu DistrictTAIYUAN: SHANXI TIANMEI SHOPPINGCENTER, N°39 Xinjian Road

POLANDBIELSKO BIALA: SHOPPING CENTRE SFERAUl. Mostowa 5CZESTOCHOWA: Galeria Jurajska Al. WojskaPolskiego 207GDÁNSK WRZESZCZ: GALERIA BAŁTYCKAUl. Grunwaldzka 80-264GDYNIA: SHOPPPING CENTRE KLIFUl. Zwyciestwa 256 Local A1-27, 81-525KRAKÓV: GALERIA KRAKOWSKA Ul. Pawia 5POZNAN: STARY BROWAR Połwiejska 42WARSAW: GALERIA MOKOTOW Ul. Wołoska 12KLIF SHOPPING CENTER Ul. Okopowa 58/72PROMENADA SHOPPING CENTERUl. Ostrobramska 75WROCLAW: PASAŽ GRUNWALDZKI SHOPPING CENTER PI. Grunwaldzki 22

RUSSIAN FEDERATIONCHELYABINSK: CUBA TRADE CENTERTwillinga St. 25EKATERINBURG: STOCKMANN8 Marta street, h. 46MOSCOW: TRADING CENTRE EVROPEISKYKievskaya Square 2TRADING CENTER AFI MOLL Krasnopresnenskaya nab. 2TRADING CENTRE RUBLEVSKIYRublevskoe Shosse 48TRADING CENTRE SRETENSKYTurgenevskaya Square 4/2TRADING COMPLEX “BUKHAREST“ Kahovka str. 27TRADING COMPLEX “LEIPTSIG“Akademika Vargi str. 8TRADING CENTER “KAPITOLIY”Vernandskogo Prospekt 6TRADING COPMPLEX “GOROD”Ryazansky Prospect 2TRADING COMPLEX “SCHUKA”Schukinskaya str. 42TRADING CENTER “KUZMINKI''Zelenodolskay str. 40TRADE COMPLEX "ZOLOTOY VAVILON"Prospect Mira 211 Building 2

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peNNYBLACKFALL WINTeR 2011 CAmpAIGN

phOTO BY jOSh OLINS

behind the scenes: the Furry hAt pops out


behind the scenes: the furry hat pops out



MEETTHE PENNY GANG



MA

GA

LOG

ISSUE #04 / FA

LL WIN

TER 2011

PENNYBLACK MAGALOG F/W 2011

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Transcript of PENNYBLACK MAGALOG F/W 2011