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Transcript of Penn State Smeal MBA Program Establishing your LinkedIn Profile presented by Emily Giacomini August...
Penn State Smeal MBA Program
Establishing your LinkedIn Profile
presented byEmily Giacomini
August 22, 2012
Penn State Smeal MBA Program
2
Personal Career Strategy
Networking
Info Interviews
Business Cards
Social Media
Alumni
Dress for Success
Career Fairs
Info Sessions
Job Applications
Interviewing
Case Interviews
Negotiation
Penn State Smeal MBA Program
3
Presentation Outline
• Part I: Why it Matters
• Part II: Setting up your LinkedIn Profile
• Part III: Using LinkedIn
Penn State Smeal MBA Program
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I: Why it Matters
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Why should I bother to get online?
Penn State Smeal MBA Program
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I: Why it Matters
92% of employers use or plan to use social media in their hiring effortsJobvite: Social Recruiting Survey Results 2012
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Penn State Smeal MBA Program
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I: Why it Matters
35% of employers have eliminatedcandidates from the pool based on on-line informationhttp://www.forbes.com/sites/susanadams/2011/07/13/more-employers-using-social-media-to-hunt-for-talent/
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Penn State Smeal MBA Program
8
Two Quick Tips
• Facebook: make your profile only visible to Friends
• Twitter: use a pseudonym for a social purposes
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Penn State Smeal MBA Program
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II. Your LinkedIn Profile
Image Source: realizedworth.blogspot.com
Is your profile at 100%?OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Penn State Smeal MBA Program
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II. Your LinkedIn Profile
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Sign-in here
1st time users:
register here
Penn State Smeal MBA Program
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Sending Invitations
Customize every invite:1) Remind them how you met2) Invite them to join your circle3) Give them a reason to do it
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Penn State Smeal MBA Program
14
Your LinkedIn Profile
• Professional photo• Branding message • 100% complete
OUTLINE
Part I: Importance
Part II: Your Profile
Part III: Using LinkedIn
Penn State Smeal MBA Program
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QUESTIONS?
Image Source: blog.chron.com
Penn State Smeal MBA Program
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Parting Thought
“People get jobs through other people,
not computers.” www.mashable.com,
Dan Schawbel