Penerbitan video korporat
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Transcript of Penerbitan video korporat
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PENGENALAN
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Apakah Video Korporat• Klip video bertujuan mengiklankan
syarikat/organisasi tentang perkhidmatan dll.
Video Korporat Dulu dan Kini
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Video Korporat Dulu dan Kini
Pendekatan Dulu Kini Perubahan
Fokus Perniagaan atau Produk Menyelesikn masalah pengguna
Lebh mempromosi ‘jenama’
Bajet Tinggi Kecil- sederhana
Capaian Video Dikawal oleh kumpulan pemasaran
Terdapat di mana Pengguna lebih mempercayai kawan-kawan dari organisasi.
Kaedah penyampaian Tradeshow, mesyuarat, panggilan jualan
Web, online dll
Penyampai Aktor, profesional Orang sebenar menceritakan perkara sebenar
Kekerapan pengeluaran 1 – 2 video setahun 10 -100 video setahun
Penggunaan Video Komersial TV, homepage, website
Testimoni pengguna
Promosi Event
Rekrut
Infomercial
2D& 3D motion graphics
CEO di hadapan kamera
Komersial
Profil Syarikat
Event/ Performance
Video panduan/ arahan/ latihan
Promosi produk
Reak Estate
Recruitment
Testimoni/ Temu Ramah
Trend Video Korporat
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PROSES
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Mesej yg tepat -> pelanggan yg tepat ->
masa yang tepat
Papar? -> Skrip/ storyboard -> talent
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KEtahuai pelanggan anda.Apa yang pelanggan anda mahu dan jangkakan.Pelanggan anda tahu tentang perniagaan mereka, tugas andaadalah untuk menterjemahkan ke bentuk audio dan video.Objektif yang hendak dicapai?Siapakah audience pelanggan anda?Apakah yang anda mahukan audience pelanggan lakukanselepas melihat video?Gaya KreatifPenyelikan yang perlu utk penulis skripSenaraikan kandungan videoJadual produksi yang lengkapMelantik krew, pelakonBelanjawanTreatment
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- Penyelidikan
- Treatment
- Bajet breakdown
- Jadual
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- Skrip/ Storyboard
- Penerangan kepada Pengarah
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PRA PRODUKSI
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- Krew produksi• Pengarah, Pengurus Produksi, DOP,
Jadual rakaman
- Pelakon
- Tinjauan lokasi
- Negotiate contract - music, copyright
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Budaya Korporat/ Rekrut• Cerita Kompeni yang kelakar
• Corporate culture/recruiting videos
• 2. Kenapa anda suka pekerjaan anda/“Why we love our job” video eg.1
• 4. Pekerja contoh
Conference videos/VIDEO PERSIDANGAN• What are you going to do tomorrow?”
• “End-of-show report”
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Corporate “About” videos/• The company story”
Product/marketing videos• How it’s made” eg 1 eg.2
• How would you solve this problem”
• Customer demos product”
• How to” videos that involve your product
• Inappropriate uses of your product”
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Executive videos EKSEKUTIF• Highs and lows
Customer relations videos • Favorite customer
• What’s our secret sauce?”
Competitive videos
The “Other” Videos• Inappropriate question to ask”
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Apakah jenis video terbaik utk
memberitahu tentang organisasi anda?
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Corporate Overview Videos - 1 to 2 minutes.Online Promotional Ads – 15 and 30 secondsBroadcast Promotional Ads - 15, 30 and 60 secondsProduct or Service Promotions – 60 to 90 seconds.Customer testimonials – 1 to 2 minutesRecruiting Videos – 1 to 3 minutesContent Marketing – 1 to 5 minutes (or longer)Very Short Form Video – 6, 15 or 16 secondsViral Videos – 60 to 90 seconds.Video Case Studies - 2 to 4 minutes.Crowd-Funding Videos – 90 seconds to 2 minutes.Training Videos - 2 to 30 minutes.Product or Service Demos (not Promos… Demo’s) - 90 seonds to 3 minutesProduct Reviews – 1 to 3 minutesEvent Videos – 2 to 60 minutes.Vlogs – 1 to 10 minutes
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PRODUKSI
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Format VideoFormatResolutionStandard Definition (SD)4:3 aspect ratio640 x 480 pxStandard Definition (SD)16:9 aspect ratio640 x 360 px720p HD Video16:9 aspect ratio1280 x 720 px1080p HD Video16:9 aspect ratio1920 x 1080 px
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Handle
Pergerakan Kamera
Komposisi
Trend Terkini• Slider, DOF
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Pergerakan Kamera
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Jenis bunyi – semulajadi, foley, dll
Jenis Mikrofon
Room Tone
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PASCA PRODUKSI
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Compressions
Containers
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On Line
Off Line
J-Cut, L-Cut
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Colour Correction vs Colour Grading
videos\Color correction vs. grading _ 30
Second Film School.mp4
Cinematic Colour Grading
videos\Original vs Cinematic Look
production - Sony Vegas Pro.mp4
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Media penyiaran
Format penyiaran
Penyimpanan