Pendulum London 2014
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Transcript of Pendulum London 2014
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ContentsLOGOTYPE
INITIAL IDEAS FOR THE LOGOTYPECONSTRUCTION OF THE LOGOTYPE
COMPOSITION OF THE LOGOTYPEUSE OF THE LOGOTYPE ON
DIFFERENT COLOUR BACKGROUNDS
PROMOTIONALITEMS
PROMARKERSBRANDED PEN AND PENCIL
OFFICIAL T-SHIRT
INTERIORDESIGN
INTERIOR DESIGNSIGNAGE FOR THE CAFE
AND THE SHOPSIGNAGE FOR THE ART WORK
ART WORK DISPLAY
/22/23
/24/25
VISUAL IDENTITY &BRANDING
COLOUR PALETTE & TYPOGRAPHYVISUAL IDENTITY
STATIONERY DESIGNBUSINESS CARD DESIGN
LEAFLET DESIGNTAG DESIGNS
EXHIBITION POSTER DESIGNSOFFICIAL POSTER DESIGN
WEBSITE DESIGNWEBPAGES ON MOBILE DEVICES
APPLICATION DESIGN
/10/11/12/13/14/15/16/18/19/20/21
/06/07/08/09
/03/04/05
/26/28/29
RESEARCH & INITIAL IDEASFOR THE PROJECT
RESEARCHING IDEASINITIAL IDEAS FOR THE EXHIBITION
EXHIBITION PROGRAMME
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RESEARCHING IDEAS
RESEARCHING THE SUBJECT OF TIME
03
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Initial ideas for the exhibition
PENDULUM
MODERN DESIGNEXHIBITION
/ADMISSION FREE
04
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exhibition programmeEXHIBITIONS WITHIN EXHIBITION
1-31/07 VISUAL IDENTITY1-31/08 CALLIGRAPHY & TYPOGRAPHY
1-30/09 POSTER DESIGN1-31/10 ILLUSTRATION
1-30/11 PUBLISHING1-31/12 PACKAGING
AUGUSTCALLIGRAPHY&TYPOGRAPHY
LUCA BARCELLONASEAN MCCABEOSKAR OESU PODOLSKI
/ERIK SPIEKERMANNLECTURES AND SEMINARS
OCTOBERILLUSTRATION
OLKA OSADZINSKAURSULA ULLY ARNDTPRZEMEK SAINER BLEJZYK
/URSULA ARNDTLECTURES AND SEMINARS
DECEMBERPACKAGING
NAOTO FUKUSAMAMORUBAFRESH CHICKENCECILE DUMETIERZIM AND ZOU
/NAOTO FUKUSAMALECTURES AND SEMINARS
JULYVISUAL IDENTITY
DAVID AIREYSAGMEISTER STUDIOORTOGRAFIKAPENTAGRAM2AM
/DAVID AIREYLECTURES AND SEMINARS
NOVEMBERPUBLISHING
PENTAGRAMSAGMEISTER &WALSHSPY
/PENTAGRAM DESIGNERSLECTURES AND SEMINARS
SEPTEMBERPOSTER DESIGN
OSKAR OESU PODOLSKIGRZEGORZ FORIN PIWNICKISAGMEISTER &WALSHGRAVIKA
/STEFAN SAGMEISTERLECTURES AND SEMINARS
EXhibition programme
05
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Initial ideas for the logotype
INITIAL SKETCHES
06
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Construction of the logo
07
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PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
x
x
x
x
Composition of the logo
08
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PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
PENDULUMLOndon01/07/14 - 31/12/14
MODERN DESIGNEXHIBITION 2014
use of the logotype on different colour backgrounds
LOGOTYPE ON DIFFERENTCOLOUR BACKGRONDS
09
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FONTS: ALEGRE SANS NCSWISS721THSWISS721LT
COLOURS: WEB
#222221
R: 34
G: 34
B: 33
#585857
R: 88
G: 88
B: 87
#9C9B9B
R: 156
G: 155
B: 155
#585857
R: 88
G: 88
B: 87
C: 0
M: 0
Y: 0
K: 100
PANTONEBLACK C
PANTONE 7547 C
PANTONE 5635 C PANTONE 5665 C
C: 0
M: 0
Y: 0
K: 95
C: 0
M: 0
Y: 0
K: 50
C: 0
M: 0
Y: 0
K: 10
colour palette & typography
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Visual identity & branding
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Stationery DESIGN
STATIONERY DESIGN
LETTERGREETINGS SLIP
ENVELOPE
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Business card design
BUSINESS CARD DESIGN
55x85MM
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LEAFLET DESIGN
DESIGN FOR A ‘BUSINESS CARD STYLE’ LEAFLETWITH THE EXHIBITION PROGRAMME
55X85MM WHEN FOLDEDEASY TO CARRY IN A PURSE OR A WALLET
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TAg DESIGNs
DESIGNS FOR A THREE DIFFERENTTAGS
STAFF/WHITEARTIST/GREY
GUEST/BLACK
/VALID FROM 01/07/14 TO 31/12/14
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POSTER DESIGNSPOSTER DESIGNS FOR JULY, AUGUST
AND SEPTEMBER EXHIBITIONS
1-31/07 VISUAL IDENTITY & BRANDING1-31/08 CALLIGRAPHY & TYPOGRAPHY
1-30/09 POSTER DESIGN
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POSTER DESIGNSPOSTER DESIGNS FOR OCTOBER’S, NOVEMBER’S
AND DECEMBER’S EXHIBITIONS
1-31/10 ILLUSTRATION1-30/11 PUBLISHING1-31/12 PACKAGING
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official poster design
OFFICIAL POSTER DESIGN
MENTAL DESTRUCTION+GRAPHIC DESIGN TERRORISM
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Website DESIGNDESIGN FOR THE OFFICIAL WEBSITE
LUCA BARCELLONASEAN MCCABE
OSKAR OESU PODOLSKI
/WWW.PENDULUMLONDON2014.CO.UK
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webpages ON MOBILE DEVICESFACEBOOK FANPAGE DESIGN AND
WEBSITE DESIGN
BE UP-TO-DATE WITH THE EVENT
/WWW.PENDULUMLONDON2014.CO.UKWWW.FACEBOOK.COM/PENDULUMLONDON2014
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appliCation design
A DESIGN FOR AN OFFCIAL IPHONE APPLICATION
PENDULUM LONDON 2014FREE
/AVAILABLE IN THE APPLE STORE ANDON THE OFFICIAL WEBSITE
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interior design
A NEUTRAL INTERIORS (BLACK, WHITE & GREY)WILL BE A PERFECT SOLUTION TO
MAKE THE ART WORK STAND OUT FROM THE WALL
22
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Signage
SIGNAGE FOR THE CAFE AND THE SHOP
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Signage
SIGNAGE FOR THE ART WORK
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ART WORK DISPLAY
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promotional ITEMS
AN UNIQUE OFFICAL SET OF THREE PROMARKERS
COLOURS:WHITEGREY
BLACK
/AVAILABLE IN THE SHOP
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promotional ITEMS
AN UNIQUE SET OF A PEN AND A PENCIL
COLOURS:BLACKSILVER
/AVAILABLE IN THE SHOP
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29
promotional ITEMS
AN OFFICIAL T-SHIRT
COLOURS:WHITEGREY
BLACK
/AVAILABLE IN THE SHOP
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