wholeasia.co V2/25102019

10-12 SEPTEMBER 2020SPICE Arena & Convention Centre, Penang

P E N A N G 2 0 2 0World Hospitality, Lifestyle and Entertainment Exhibition & Conference

Supported by:

PENANG STATE EXCO OFFICE FORTOURISM DEVELOPMENT, ARTS, CULTURE & HERITAGE

O�cial HotelPartner:

Accorded the title as Penang’s “Bleisure” Event - The World Hospitality, Lifestyle and Entertainment Exhibition & Conference (WHOLE 2020), which will be held from 10th to 12th September 2020 at SPICE Arena and Convention Centre in Penang is set to showcase all things related to the hospitality industry covering key pillars: • Accommodation & Lodging• Food, Beverage, Food Technology &

Equipment• Lifestyle & Entertainment• Travel & Tourism• Wellness

WHOLE 2020 will be the first in the Region and even in the world to cover the entire spectrum of Hospitality industry creating a holistic TRADE event under one roof. This MEGA show is expected to connect over 350 exhibitors from 20 nations with more than 5000 professionals and purchase initiators from the Hospitality, Lifestyle and Entertainment industry from all around the world during the 3 day B2B networking event.

Let’s go the

nine yardsYAB CHOW KON YEOWCHIEF MINISTER OF PENANG

ASHWIN GUNASEKERANCEO OF PENANG CONVENTION & EXHIBITION BUREAU

“Knowledge is power and we are very focused on facilitating the sharing and exchanging of ideas here in Penang. With every effort we put into organising new meetings and conferences, we get closer and closer to our goal of becoming the preferred meetings, incentives, conferences, and exhibitions (MICE) destination. This is why we are dedicated to the consistent endeavours of improving and enhancing our tourism industry not only in Penang but throughout Malaysia. I look forward to welcoming the global and domestic participants of WHOLE 2020 and I hope that your visit to Penang will be one that leaves you wanting to visit again in the future.”

YB YEOH SOON HINCOMMITTEE CHAIRMAN FOR PENANG TOURISM DEVELOPMENT, HERITAGE, CULTURE & ARTS

“Business-tourism plays a big role in both Penang’s and Malaysia’s economic growth and it will only grow even bigger in the future. As more meetings, incentives, conventions, and exhibitions (MICE) are held in Penang, the economic spin-off also increases proportionally. The benefits of this will be felt by the locals and also the travellers who either come for business, leisure, or both. The humble state of Penang will become prosperous in the eyes of the world by inviting the world to its very doorsteps. As such, it is with great pleasure that I welcome the inaugural WHOLE 2020 to Penang.”

“Hosting the World Hospitality, Lifestyle & Entertainment Exhibition and Conference (WHOLE) in Penang will no doubt bring great benefits for the exhibitors, stakeholders, and also definitely Malaysia as a whole. A great amount of cooperation and networking will be happening thanks to the presence of exhibitors from various industries including hotel businesses, food & beverage, fitness, digital commerce, and many more. WHOLE is proof that Penang is more than just a destination for business events. It is THE destination.”

FULL GOVERNMENT SUPPORT

ANSWERED

2020Top Six Frequently Asked Questions

1. What is WHOLE 2020 event all about?• W.H.O.L.E. stands for World Hospitality, Lifestyle and Entertainment Exhibition and Conference.

• It is an international TRADE event (Exhibition and Conferences) whereby, the participating exhibitors are not just from local vendors and suppliers but also from other parts of the world.

• Will serve the Regional markets by which the VIPs, trade visitors and Hosted Buyers from the region will use WHOLE to source for products and technology.

• WHOLE is an international event wherein , 30% of the exhibitors will be made up of foreign companies while 70% will be from the local sectors.

• WHOLE 2020 has 100% support from the Government

Hospitality = The Hospitality Industry is a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, transportation, cruise line, traveling and additional fields within the tourism industry. (Wikipedia)

Official Hotel Partner:

3. How will the Food and Drink services sectors benefit from WHOLE 2020?• As WHOLE 2020 will be covering a much larger scope of decision-makers and purchase initiators

locally and internationally, the food & drinks sectors will be able to potentially expand their market reach from the following sectors:

• By having the Hosted Buyer programme, exhibitors will have the opportunity to meet potential customers from around the region and its neighbours such as the Middle East etc.

1. Accommodation & Lodging ( Airbnb, Hotel Owners, General Managers, F&B Directors, Executive Chefs, Procurement Officers etc)

2. Convention Centre3. Event Management 4. Food & Beverage Establishments (Restaurant & Cafe owners, Catering services etc)5. Hypermarkets and Supermarkets6. Retail and Franchising 7. Shopping Malls

(To have access to the WHOLE 2020 Visitors Marketing Database Infographics, please contact our sales personnel)

2. What makes WHOLE different from other existing shows in Malaysia as well as the region?• WHOLE is the first of its kind in the world.

• Most of the existing shows are focussing on two or maximum three sectors under the big banner of “HOSPITALITY“. But WHOLE is a WHOLISTIC EVENT for the HOSPITALITY sectors as well as Lifestyle and Entertainment.

• WHOLE 2020 will be guided by these 5 Key Pillars:

Food Technology & Equipm

ent

Fo

od & Beverage

Acco

m

modation & Lodging Life

style

& Entertainment

Wellness

Tr

avel & Tourism

5. How does the participation price at WHOLE 2020 compare with other established shows in the region and locally? • RM800 per sqm for Raw Space or RM1060 per sqm for a Walk on Stand considering a TRADE only

event is the most affordable in the region. This is based on comparison with other shows which are only covering food or beverage.

• Further on that, for a lower price structure, although WHOLE 2020 is a new event, the deliverables and ROI are worth much more!

(Comparison cannot be done with Consumer shows or themed shows such as “Halal” as these are focussed markets).

4. Why Penang? Why not the capital city?• Too many events hosted in Kuala Lumpur causing key buyers and decision-makers to select other

cities in the region such as Singapore and Bangkok. By hosting WHOLE in Penang, we strongly believe we will be able to redirect these potential buyers back to Malaysia.

• The rise of the "Bleisure Traveller" globally also makes Penang the perfect spot whereby business travel meets leisure travel not forgetting the fact that Penang is world-renowned as a Food Paradise.

• It is easily accessible - The Penang International Airport welcomes direct flights from at least 10 countries operated by 20 airlines on 42 routes.

• Penang is a preferred destination for investments - "Penang recorded RM9.2 billion in approved manufacturing investments in the first half of this year, representing 35 per cent of Malaysia's total manufacturing foreign direct investment (FDI) — the highest among the states." TheEdge Markets, 6 September 2019.

• The SPICE Arena & Convention Centre is a world-class infrastructure, perfect to host international standard exhibitions.

6. Are exhibitors eligible to apply for Market Development Grant (MDG)?• Yes. Exhibitors for WHOLE 2020 are eligible to apply for MDG.

• We will be submitting the show's audited report within 30 days of the show to facilitate exhibitors who want to apply for the MDG.

• More information available on MATRADE website

ExpectedInternationalParticipation

AustraliaAustriaBelgiumChileChinaFranceIndiaIndonesiaItalyJapanMalaysia

New ZealandPhilippinesSingaporeSouth AfricaSouth KoreaTaiwanThailandTurkeyUnited KingdomUnited States of AmericaVietnam

EXHIBITORProfile

• Agriculture Products• Chefs’ Showcase• Coffee & Tea• Curry Galore• Eco Food Packaging• Food Technology• Fresh ingredients• Kitchen Equipments• Organic/ Super Food• Pastry• Processed Food• Wine & Spirit

Food Technology & Equipm

ent

Fo

od & Beverage

• Appliance & Amenities• Building &

Architecture• Decorative &

Interior Design• Finance & Startup• Furniture & Fittings• Future Tech• Lighting & Intelligence• IT & Security• Utensils

Acco

m

modation & Lodging

• Audio stream• Cinema• E-Shopping : e-wallets/

online shopping / digital mall / pop up stores

• Fitness & Leisure• Franchise • Online food delivery

platform / Food• Hobbies & Interest -

collectors’ toys, e-sports, cosplay

• Karaoke machines• Mobile apps / games• Retail• Streaming services• Supermarket• Vending machines

Life

style

& Entertainment

• Acupuncture• Ayurveda• Beauty• Essential Oils• Herbal Therapy• Homeopathy• Traditional massage• Postnatal Care• Spa & Wellness

Wellness

• Business Tourism • Cultural Tourism• Domestic Tourism• Eco-Tourism• Glamping• Luxury Travels• Medical Tourism• Muslim Tourism• Sports Tourism• Sustainable Tourism• Volunteer Travels

Tr

avel & Tourism

THE

VISITORProfile

IDEA

The following is a list of trade and business buyers from the relevant Hospitality sectors who will be visiting WHOLE 2020 over the 3 day event ;

• Hostels• Hotels• Lodges/Airbnb / Homestay

• Suites• Villas and Resorts

ACCOMMODATION / LODGING

• Tour operators• Transport sectors including

trains, airlines, cruise ships

• Travel metasearch engines

TRAVEL AND TOURISM

• Bars• Event management• Gyms• Karaoke Centres

• Marinas• Nightclubs• Sports and e-Games

LIFESTYLE & ENTERTAINMENT

• Acupuncturist• Aesthetic Clinics• Ayurvedic Spa• Hammam• Health Trainers• Herbalist• Hospital Industry• Medic Spa• Medical Institutions• Nutritional Centres• Rejuvenation Destinations

• Spas & Wellness• CEOs / Senior Managers

of Wellness Industry• Researches & Scientist • Thalassotherapy Spa• Chemists & Biochemists• Traditional Medicinal

Centres• Yoga Institutes

WELLNESS

• Beverages, beverage storage

• Catering businesses• Convention centres• Food management

including food production, food transportation and storage

• Food presentation

• Full-service restaurants (from casual dining, cafes, themed restaurants to fine dining)

• Hypermarkets, supermarkets, retail outlets, mini marts

• Quick-service establishments like Fast Food, takeaways

• Restaurant management

FOOD, BEVERAGE, FOOD TECHNOLOGY & KITCHEN EQUIPMENT

Business Matching &Hosted Buyers' Activities

Hosted BuyersASEAN

Expected ScheduledMeeting

900 • Owners • GMs• Managing Directors• Government Bodies

HostedBuyersare from

Each marketing tool has been carefully selected to effectively appeal to the exclusive buyer groups.

listicApproach In Marketing Activities

¡ Establishing effective business relationships with leading industry players

Partnership withAssociation& Institution

MarketingCollaterals

¡ Brochure¡ Flyers¡ Invitations¡ Posters

OutdoorAdvertising

¡ Billboards¡ Banners¡ Road Bunting¡ Ice Trucks¡ Bus Wrap

Social MediaMarketing

¡ Facebook¡ Twitter¡ Instagram

¡ Website¡ Mobile App¡ E-Show Directory¡ Video Walls

DigitalPlatforms

Please note this list is not exhaustive and only include some of the related activities. It serves as a common guideline

¡ Advertorial¡ TV Interview¡ Radio Airtime¡ Radio Interview

¡ News Crawlers¡ Press Releases & Events

MediaCampaign

¡ Sales & Promotion booth in relevant trade exhibitions¡ Show Visits to major events

Global ExhibitionParticipation

Setia SPICE Arena & Convention Centre108, Jalan Tun Dr Awang, Bayan Baru,11900 Bayan Lepas, Pulau Pinang

The VENUE

Conference & Talks

E-Wallets

Academia Pavilion

Young ChefsProgramme

ExhibitorsMarketplace

Cocktail

Wearable Tech Wine & Spirit

The ORGANISERFormed by a group of skilled exhibition organisers - Alpine Group Services is a specialist in the trade event business with extensive

experience and expertise.

The team is made-up of accomplished individuals who were formerly running the established national events in key sectors including Defence Services Asia, Oil & Gas Asia, Food & Hotel Malaysia and closer to home - The Food & Hotel Penang.

B2B Programme

Coffee Culture

Chef Demonstrations

Finance and Startup Franchise & Retail

Green Hospitality

A

STRING OF BUSINESS ACTIVITIES AWAIT YOU

Visits Programme

visit

VIP Programme

VIP

Spa & WellnessSustainable Tourism

Opening CeremonyHospitalityCompetition

Medical Tourism Ministerial VisitsLocavoreMarketplace

Future Tech

Batik Generation

Muslim Hospitality

Hospitality Art

Rent a space to build your own stand, carpet not included

USD200/sqmSPACE ONLY

* Minimum area from 9sqm per booth * A Walk-on Stand is not necessarily a corner stand.

Participation CostEXHIBITION

USD265/sqm

SPACE & WALK-ON STAND

System Wall Side & back walls

Fascia - H330mm (Exhibitor can select color)

Punch Carpet Exhibitor can select color

Company Name Plate Logo specification on styrene board (Size : W2930 X H230t)

Fluorescent Lamp 32W X 2 Lamps

Electrical Outlet Two-socket Outlet X 1 100V 900W or Energy Saving Pack 100V 400W

Electrical Power Supply 100V 1KW or Energy Saving Pack 100V 500W (per 1 Booth)

Reception Desk Set

Shelving

Low Showcase 1000 X 1000mmH

Display Box 1000 X 1000mmH / 1000 X 750mmH

Meeting Set (Round Table and 4 Chairs)

Inclusive Items Alpha Package Beta Package Gamma Package Delta Package Epsilon Package

Feel free to contact the person in charge below to discuss further on booth locations, branding opportunities and your participation.

Rodziah KassimMarketing Associate

Tel: +6019 319 4840 | +6013 485 8113 Email: rodzkassim@gmail.com

Kimi MustaqimHead of Sales

+60123206079 / km@aisgroup.biz