Peloton Member Survey Results

Nichole CrandallORE Market Research

2/2/2016

Objectives:

• Assess services and communication channels• Understand how well we living our values• Evaluate member needs for program development

ORE Market Research

Peloton Member Survey

Methods:

• Email survey to current members, 2 week collection• Census to all members• 52 out of 70 responded for a 74% response rate• Characteristics of respondents are representative to the

population

Peloton Assessment of Services

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Print & Fax

Internet Reliability

Tech Support

Space Condusive to Phone

Space Condusive to Work

Space Condusive to Meetings

Oppty Prof Dev

Oppty Conn Prof

Coffee and Snack

Internet Speed

Ambassador Help

Ambassador Hospitality

Oppty Conn Social

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Services Strengths:

• Ways to connect professionally and socially.• Ambassador helpfulness and hospitality.• Snack time and coffee!

ORE Market Research

Peloton Member Survey

Services Opportunities:

• Improve basic tech support, printing & faxing, internet reliability.

• Asses space for work, phone and meetings.• More opportunities for professional development.

Peloton Services Assessment

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Peloton Member Survey

Strongly agree

Somewhat agree

Somewhat disagree

Strongly disagree

Not a Need

I've made at least one friend 77% 23% 0% 0% 10%I can be myself 73% 27% 0% 0% 0%Comfortable talking about my business 71% 29% 0% 0% 6% I made real connections with real … 68% 26% 6% 0% 2%I can be productive when working 63% 35% 2% 0% 0%People care about my success 62% 33% 4% 0% 6%There's always someone to talk to 61% 33% 7% 0% 4%I belong to a community 56% 34% 8% 2% 4%I feel inspired in my work 52% 30% 15% 2% 4%I find information or skills 50% 36% 11% 2% 8%There is a strong sense of community 50% 42% 8% 0% 0%I find it easy to give help to others 45% 40% 15% 0% 2%I find it easy to get help from others 38% 49% 13% 0% 6%I've received business leads through… 36% 36% 19% 8% 25%I stay more accountable to my goals 29% 63% 7% 0% 15%I have found paying clients through… 27% 21% 33% 18% 31%

Values Strengths:

• Making friends/connections with people who care.• People feel comfortable being themselves and talking

about what they do.• People feel they can be productive at Peloton

ORE Market Research

Peloton Member Survey

Values Opportunities:• Make it easier to give and get help.• Help members find ways to be accountable to their

goals.• Help members find more leads that could lead to paying

clients.

Accelerating Success:

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Peloton Member Survey

Which of the above skills would allow you to advance in your business or career the most? (Rate of combined first or second choices)Marketing 32%Business planning and strategy 26%Web development 22%Professional and personal coaching 19%Financials 15%Goal setting and execution (accountability) 14%

Rank how helpful the following resources would be to moving you forward in your work or business (Top choice)Encouragement 38%Strategy 36%Skills or Information 33%

Who Needs Help &Who can provide:

Writing

Engineering

Facilitation

Project Management

Use Testing

Ecommerce

Design

Business Planning and Strategy

Coaching

PR

Financials

Goal Setting

Business Development and Sales

Web Development

Marketing

Social Medial

Technical Support

Time Management

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0% 5% 10% 15% 20% 25% 30% 35% 40%

I would like to help.I Need help.

Overall Satisfaction:

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Peloton Member Survey

Response Choices RateCompletely agree 73%Somewhat agree 23%Somewhat disagree 4%Grand Total 100%

“I am very satisfied with the value my Peloton membership brings”

Summary of Findings:

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Peloton Member Survey

Strengths• Making friends and

connections with real people who care about our success.

• People feel comfortable being themselves and talking about what they do.

• People feel they can be productive at Peloton.

• Connecting professionally and socially.

• Helpfulness and hospitality of Ambassadors.

• Snack time and coffee!

Opportunities• Improve basic tech support,

printing & faxing, internet reliability. • Asses space for work and phone

calls (good to great).• More opportunities for professional

development.• Make it easier to give and get help.• Help members find ways to be

more accountable to their goals.• Help members find more leads that

could lead to paying clients.

Thanks for your time.

Need Market Research Help?Nichole Crandall

ORE Market Researchnicholecrandall@gmail.com

(207) 899-6668