�  Pehlajob.in is  an  upcoming  online  job  portal  providing  smart  cutting  edge  solutions  to  Employers  and  Employees.  

�  The  objective  is  to  prepare  a  marketing  plan  to  create  a  pre  launch  buzz  for  the  product.  

�  And  a  post  launch  strategy  to    strengthen  the  brand  further

�  Budget  Allocated  è  15  Lakhs  

�  It was observed that people started using Job Search

websites only when they were in their graduation years or later.

�  The proportion of people using Job sites for reference and registered users was found to be equal.

�  Social Media and friends were the main influencers for people to use Job Search sites.

�  The process of making a good resume is very cumbersome as there are different templates designed for different sectors

�  No of Respondents- 50

�  Age group- (20-30)

�  Location- India

�  Medium - Questionnaire

�  Fresher's pursuing their grad, post grad studies.

�  Employees

�  Recruiters

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�  A mobile game featuring mascot Dr Resume.

�  The game will be available in Android, Apple and Windows platform

�  Game will be also available in Pehlajob.in website.

�  Will be a free app with pehlajob.in job advertising showcasing its features in between.

�  Game will be offered one month before the launch of pehlajob.in website.

�  Promotions to promote Pehla job among recruiters and high level management.

�  Articles and advertisements is corporate magazines such as

ü  Business Today ü  Forbes India ü  Money Today ü  Fortune

�  Sponsoring events like ü  SHRM India Annual Conference ü  Indian Academy of management conference.

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�  Engage customers at a personal level

�  Build relationships by connecting on special occasions like

�  Birthdays

�  Anniversary

�  Promotion in jobs

�  Tie-ins with HR departments of corporates and education institutions to help streamline their recruitment process.

�  Dr Resume is the promotion campaign design to attract students.

�  The drive will identify the best among the registered users and build their resume for free.

�  To register it is required to follow ,like pehlajob page in Facebook ,LinkedIn and twitter.

�  Dr Resume will start 2 months before the launch of Pehlajob.in.

�  Dr Resume will be promoted in social media a.  Facebook(Promoted post)

b.  Twitter(Featured tweet) c.  LinkedIn

�  OOH mediums like hoardings will be rented near corporate buildings and reputed institutions.

�  A digital campus placement process assistance module enabling efficient data sharing between educational institutes, students and corporates. It involves

a.  Digital Resume Sharing

b.  Customized and secure online tests

c.  Superior job posting

�  Mails customized as per requirement of the receiver.

�  Mails will be sent only to users who are looking for a job or job switch.

�  Customized newsletters to recruiters and reports on parameters like no of applications, hits on ads in the website.

�  Regular visits to educational institutes for developing relationships, spreading awareness and gathering insights for improving product offering

�  Users will be able to list their dream companies to

work for on the website.

�  Pehlajob.in will guide users enhance their portfolio and align their competencies.

�  A dedicated mentor will be appointed for live your dream registered users.

�  Registered users will be given access to various educational videos on Job processes.

�  Current Trending general affairs will be mailed to users.

�  Mock telephonic/ Video-conferencing will be offered.

�  Success stories of users getting jobs through

pehlajob.in will be showcased.

�  Offerings that helped the job seekers will be stressed on.

�  Medium for the promotions through social and outdoor media.

�  Videos of such customers will be uploaded in Pehlajob.in, Facebook page and websites

�  Job cricket development cost è 2.8 lakhs (Source-www.mashgame.com)

�  Lifetime Facebook advertising(Customized for maximum clicks to website after launch)è (Source-www.facebook.com)(For Job cricket ,Dr Resume ,Dream Job)

�  Per months –Rs 17500*3 =Rs 60,000

�  Twitter(Banner Ads)è Rs 1lakhs(Source-www.twitter.com)

�  OOH Mediums – Hoardings(4 small) in Dadar, Churchgate, Bandra & CST stations)è Rs 1.5lakhs

�  Sponsorship è 8 lakhs (Source –NMAT , SIBM , Welingkar Alumni Advertising team)

�  Fliers with newspapers in Mumbai èRs 60000

�  Forbes India(Quarter Pageè Rs 40,000(Fortnight- Alternate Monday)

�  Fliers given with Newspaper è Rs 10,000