Company NameRiders for Health

IndustryOther Community, Social and Personal Service Activities

URLwww.riders.org

Number of CRM Users15

Business ChallengesSome info here

SolutionMaximizer Enterprise 9 CRM SQL

Business Benefits One central database

for all information 100% reliability Increased efficiency

in managing Day of Champion ticket sales

Significant time saving when sending monthly email newsletter

Ability to track all events, plus grant and sponsorship applications

Quick and easy in-depth searches

How CRM ushered in more professional sales and lifted results

Company background

“It has ushered in a more professional and structured way of working. I would recommend avrion to anyone”

- Bob Buckley, Sales Director, Pegler & Louden

Company NamePegler & Louden

IndustryEngineering / Distribution

URLwww.peglerandlouden.com

Business Benefits One central database

for shared information Control over Business

critical data New, improved working

practices More professional

approach when dealing with customers and prospects

More targeted and effective marketing to existing customers

Better overall business performance

www.avrion.co.uk

Part of the BSS Group Plc, flow control specialist Pegler & Louden is a valve and actuator distributor that assembles multi-product packages for customers who include industrial contractors, original equipment manufacturers, and end users in the nuclear, pharmaceutical, water and chemical markets.

Paper chase

Prior to bringing avrion’s CRM offering on-board, the company had a myriad of regional branches, all of whose customer records were stored on a paper-only basis. This made it impossible to instigate mass mail shots, or gain a clear picture of the company’s overall customer base and transactional history, etc. “We needed a way to control customer information,” says Pegler & Louden’s sales director, Bob Buckley. “With the paper system there was not enough control. With most records, information was difficult to find and often out of date. Customer information that did exist on this old paper based system was not structured in a way that allowed for marketing activity such as targeted mail shots.”

Unifying force

Following the implementation of CRM, this situation has been turned around, with Pegler & Louden now benefiting from a central repository for all its customer information. This means the firm has a complete and easily accessible list of all its

customers, including a key contact name for each client company, along with that contact’s email address and direct dial telephone number. As a result, targeted mail shots are now a regular aspect of the firm’s marketing activities. Every call made to a customer is also recorded, enabling sales and customer services staff to access each client’s transactional and service history. “This is particularly useful if salespeople change, because we now have a full history of the account at our fingertips, enabling a seamless transition,” says Bob.

Won over

As with the introduction of any new CRM system, Bob says there was some initial resistance. But, he stresses, this was short-lived and has made way for a lasting legacy. “The best testament is that a couple of salesmen who left the company complained to their new employers because they didn’t operate a comprehensive CRM system such as ours!”

All ears

Leading CRM partner avrion, which implemented the solution, has been invaluable, insists Bob. “They were outstanding. They have the ability to listen to my ideas and come back with a structured solution. This was particularly true of my idea of putting something in place to support a telesales initiative. They are genuinely interested in getting it right.”

Final verdict

“What can I say? I’m just really pleased with the solution,” concludes Bob. “It has ushered in a more professional and structured way of working. I would recommend avrion to anyone.”

“avrion are genuinely interested in getting it right”

- Bob Buckley, Sales Director, Pegler & Louden

Why Avrion?

Company NamePegler & Louden

IndustryEngineering / Distribution

URLwww.peglerandlouden.com

Business Benefits One central database

for shared information Control over Business

critical data New, improved working

practices More professional

approach when dealing with customers and prospects

More targeted and effective marketing to existing customers

Better overall business performance

www.avrion.co.uk

With avrion, you will attain a prospect and customer management system that can make your business more efficient. We support you in line with your business needs, so that you gain a robust, cost-effective solution.

We are clear about how we work as team, with our suppliers and with you, our clients. We only recommend CRM applications that we have evaluated and approve of.  Assisted by our avrion client care process, our teams deliver the right results across a wide variety of industries and organisations. Our avrion client care process has been designed so that the work is as simple and painless as possible for you ensuring our responses are perfectly aligned to the complexity of your needs, making certain that nothing is overlooked and that every CRM solution is a success.

Please visit our web site (www.avrion.co.uk) to understand more about how we work, and why we are consistently recognised as a leader in our industry.