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Peggy Mizrahi Manager, China Unit - export.gov.il · China is not for everyone Peggy Mizrahi...
Transcript of Peggy Mizrahi Manager, China Unit - export.gov.il · China is not for everyone Peggy Mizrahi...
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China is not for everyone
Peggy Mizrahi
Manager, China Unit
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• Visa application
• Special tips for exhibitors
• Airports and taxi fare
• Phrase book
• Useful sentences
• General tips for business trips in China
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Role of the China Unit
• Promote
• Facilitate
• Advance
• Mediate
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Role of the China Unit
• Advice
• Prevent
• Avoid
• Alleviate
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China is not for everyone
• Complexity
• Costly
• IP violation
• Local rules
• Unpredictability
• Cultural gap
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Are you ready for China?
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Checklist
• Your existing competitors in the Chinese market
• Your competitive edge and disadvantage
• Your core IP
• Your potential sales channel
• Your after-sale customer support
• Your Chinese market budget
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E-Commerce Platform - Jungle
• Diverse products
• Fierce competition
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Intellectual Property
• Example: Selfie stick
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Copycat
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Localization
• Example: Facekini, Anti-radiation apron
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- Chinese customers depressed and spoiled at the same time
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Choice