Peer to Peer Fundraising...Why Peer to Peer? 1 in 4 solicitation emails from peer-to-peer...
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Peer to Peer Fundraising Using Advocates to Champion Major Gifts Brian Holmes FFIA CFRE Xponential Philanthopy Melita Griffin MFIA DVA Navion
Transcript of Peer to Peer Fundraising...Why Peer to Peer? 1 in 4 solicitation emails from peer-to-peer...
Peer to Peer FundraisingUsing Advocates to Champion Major Gifts
Brian Holmes FFIA CFREXponential Philanthopy
Melita Griffin MFIA
DVA Navion
It’s about people
Why Peer to Peer?
1 in 4 solicitation emails from peer-to-peer fundraisers resulted in donations vs. 1 in 1,250
sent by the fundraising organisations themselves1
Source: Nancy Palo, “Peer to Peer Fundraising at AFPICON.”
What factors come into play when using peer-to-peer?
What was the difference on the last ask?
Ask $30K
Result $30K
Ask $50K
Result $50K
Ask $800K
Result $500K
What influence does peer
solicitation have on gift size?
Gift $500
Ask $500K
Result $500K
Ask $250K
Result $250K
Gift $50K
Ask $50K
Result $50K
Ask $60K
Result $50K
Peer-to Peer vs Staff Solicitation
Peer Solicitation
Economic Status
Career Status
Social Circle
Interest in Organisation
Mutual respect
Staff Solicitation
Interest in Organisation
Mutual Respect
What could possibly go wrong?
Advocate tools to help keep things on track:
• Presentation• Proposal• Gift Table• Gift Recognition Opportunities• Pledge Card
