Peer Powered Cities and Regions - Horizon2020 · 2018-06-05 · 5 EUROCITIES ASBL EUROCITIES BE ......

The PROSPECT project has received funding from the European Union’s

Horizon 2020 research and innovation programme under grant agreement no.

752126.

Peer Powered Cities and Regions

Deliverable 6.10: Summary of

Communication Pack of PROSPECT

November 2017

ii

Peer Powered Cities and Regions Scientific Coordinator – Vlasios Oikonomou,

IEECP, [email protected]

Legal Coordinator – Stelios Grafakos,

IHS, [email protected]

GA#: 7521261

Funding type: CSA

Deliverable number

(relative in WP) 6.10

Deliverable name: Summary of Communication Pack of PROSPECT

Focus of deliverable: Communication tools

WP / WP number: WP6 Dissemination and Communication of Results

Date: November 2017

Dissemination level: Internal: Dropbox; External: Public

Lead partner: UPRC

Participating partners: FEDARENE, IHS, IEECP, ENERGY CITIES

Responsible scientist/administrator:

Vangelis Marinakis (UPRC)

Author(s):

Vangelis Marinakis, Niki Spyridaki, Alexandros Flamos (UPRC), Desislava Yordanova (IHS), Mia Dragovic (IEECP), Elodie Bossio (FEDARENE), Blandine Pidoux (ENERGY CITIES)

Contact person: Vangelis Marinakis, [email protected]

mailto:[email protected]

mailto:[email protected]

iii

Preface

PROSPECT aims to create an easy and replicable peer to peer learning programme for

regional and local authorities to learn with and from each other on how to finance and

implement their sustainable energy and climate action plans using innovative schemes. The

learning programme has five (5) thematic modules, namely public buildings, private buildings,

public lighting, transport, and cross-sectoral in which regional and local authorities, who can

serve as mentors or mentees, will learn in two ways: through peer mentoring and study visits.

The learning programme has three learning cycles; each learning cycle offers 5 peer mentoring

and 5 study visit programmes.

Who We Are

No Participant Name Short Name Country

Code Logo

1 Institute for Housing and Urban Development

Studies BV IHS NL

2 The European association of local authorities in

energy transition

ENERGY

CITIES FR

3 European Federation of Agencies and Regions

for Energy and the Environment FEDARENE BE

4 Institute for European Energy and Climate

Policy Stichting IEECP NL

5 EUROCITIES ASBL EUROCITIES BE

6 University of Piraeus Research Center UPRC GR

7 Climate-KIC GmbH CLIMATE-KIC DE

8 Ober Oesterreich Energiesparverband ESV AT

9 Agencia Regional de Energia para os

Concelhos do Barreiro, Moita e Montijo S.ENERGIA PT

10 Mesto Trnava TRNAVA SK

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The PROSPECT project has received funding from the European Union’s Horizon

2020 research and innovation programme under grant agreement no. 752126.

Legal Notice:

The sole responsibility for the content of this

publication lies with the authors. It does not

necessarily reflect the opinion of the

European Union. Neither the EASME nor the

European Commission is responsible for any

use that may be made of the information

contained therein.

All rights reserved; no part of this publication

may be translated, reproduced, stored in a

retrieval system, or transmitted in any form or

by any means, electronic, mechanical,

photocopying, re-cording or otherwise,

without the written permission of the

publisher.

Many of the designations used by

manufacturers and sellers to distinguish their

products are claimed as trademarks. The

quotation of those designations in whatever

way does not imply the conclusion that the

use of those designations is legal without the

content of the owner of the trademark.

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Table of Contents

1 Introduction .................................................................................................................. 1

2 Standard Communication Material .............................................................................. 2

2.1 Logo ....................................................................................................................... 2

2.2 Graphic Guidelines Handbook ............................................................................. 3

2.3 Templates .............................................................................................................. 3

2.4 Institutional Presentation ..................................................................................... 4

2.5 Icons of the 5 Thematic Learning Modules ......................................................... 5

2.6 Covers for the guidance material of learning programme ................................. 6

2.7 Leaflet .................................................................................................................... 6

2.8 Newsletters ............................................................................................................ 6

2.9 Poster and Roll ups ............................................................................................... 7

2.10 Postcards ............................................................................................................... 7

2.11 Design of Assessment Survey ............................................................................. 7

2.12 Press Releases ...................................................................................................... 8

2.13 Policy Briefs .......................................................................................................... 9

2.14 Scientific Publications .......................................................................................... 9

Terminology ........................................................................................................................23

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Figures

Figure 1: Official PROSPECT Logo ....................................................................................... 2

Figure 2: Monochromatic version of PROSPECT Logo (i) ..................................................... 3

Figure 3: Monochromatic version of PROSPECT Logo (ii) .................................................... 3

Figure 4: PROSPECT Graphic Guidelines Handbook ........................................................... 3

Figure 5: PROSPECT Templates .......................................................................................... 4

Figure 6: PROSPECT Institutional Presentation .................................................................... 5

Figure 7: Public Buildings ...................................................................................................... 5

Figure 8: Private Buildings ..................................................................................................... 5

Figure 9: Transport ................................................................................................................ 5

Figure 10: Lighting ................................................................................................................. 5

Figure 11: Cross-Sectoral ...................................................................................................... 5

Figure 12: On-going Needs Assessment Survey ................................................................... 8

Figure 13: Public Buildings Cover .........................................................................................12

Figure 14: Private Buildings Cover .......................................................................................12

Figure 15: Transport Cover ..................................................................................................12

Figure 16: Lighting Cover .....................................................................................................13

Figure 17: Cross-sectoral Cover ...........................................................................................13

Figure 18: IEECP (page of the Newsletter) (i) .......................................................................18

Figure 19: IEECP (page of the Newsletter) (ii) ......................................................................18

Figure 20: IHS (page of the Newsletter) ...............................................................................19

Figure 21: Energy Cities (page of the Newsletter) ................................................................20

Figure 22: UPRC (page of the Newsletter) ...........................................................................21

Figure 23: 1st Postcard .........................................................................................................22

Tables

Table 1: Communication means overview ............................................................................. 1

Deliverable 6.10: Summary of Communication Pack of PROSPECT Page | 1

1 Introduction PROSPECT envisages to attract a significant number of cities and regions to participate in the

learning programme as mentors or mentees, and promote its outcomes all over EU. In this

context, an analytical PROSPECT Dissemination Strategy (D6.8) has been defined, detailing

knowledge diffusion activities towards all stakeholders and target groups.

The main scope of this preliminary communication pack (D6.10) is to disseminate the

PROSPECT learning programme on an on-going basis and communicate it to a full range of

potential target groups (especially local and regional authorities and energy agencies). A range

of activities have already been developed and will be further elaborated the upcoming period,

aiming to deliver appropriate content and messages to key stakeholders.

An overview of the main communication means is provided in the following table.

Table 1: Communication means overview

Type of Communication Material June 2017 – November 2017

Design of the Logo

Graphic Guidelines

Templates

Institutional Presentation

Icons of the 5 Thematic Learning Modules

Covers for the guidance material of learning programme

Leaflet

Newsletters

Poster & Roll ups

Postcards

Design of Assessment Survey

Press Releases

Policy Briefs

Scientific Publications


2 Standard Communication Material This chapter presents the promotional and informational material which is fundamental for

project communication. The aim is to attract key stakeholders and successfully engage

interested parties in the project activities and learning programme. In the following sections we

describe the project communication tools and lay out our plans for the development of new

ones.

2.1 Logo

“Brand recognition” is one of the most important targets that a project envisages to achieve in

order to establish its identity. This could be feasible through the design of the logo, following

specific criteria.

PROSPECT Logo aligns with the next features:

• Self-representative.

• Easily conceived.

• Memory grasping.

• High quality on a colour and grey scale format.

Prior to the final choice of the official Logo a number of alternative Logos were created and

examined with the aim of best representing the project scope (Appendix A).

The final Logo design aesthetically blends the name of the project with the imagery. This

means that the name blended with the imagery in such a way that a visual relationship is

beautifully formed.

The Logo will be included in all documentation (paper or electronic) and publicity material

relating to PROSPECT.

Figure 1: Official PROSPECT Logo

In case the Logo has to be used in a coloured background, the fill should be chosen so as

better contrast to be provided, such as the following.


Figure 2: Monochromatic version of

PROSPECT Logo (i)

Figure 3: Monochromatic version of

PROSPECT Logo (ii)

2.2 Graphic Guidelines Handbook

Following the design of the Logo, a Handbook for its use was created. More specifically, the

Handbook introduces the Logo, and gives direction on Logo size and colours, minimum clear

space, straplines’ alignment, and use in various backgrounds. Every Logo use must follow the

directions given in this Handbook.

Figure 4: PROSPECT Graphic Guidelines Handbook

2.3 Templates

Throughout the duration of PROSPECT there will be a variety of different types of documents

to be circulated among partners, launched to the stakeholders, published on social media or

printed and shared at the events. In order to keep uniformity and establish PROSPECT’s

identity, specific Templates have been created for each type of document using the same

format, colours and styles across all material. Moreover it is more convenient for the authors


and other creators of the documents to have a reservoir of Templates so as to use them

appropriately for their work and present easily recognizable outcomes to the public.

More specifically, Templates for PROSPECT were prepared (7 in total) for documents such as

reports/deliverables, policy briefs, agendas, presentations, etc. adopting an eye catching style.

Their basic content, apart from the graphics, consists of contact information of the project

coordinator and of the WP leader and a general description about the project.

Figure 5: PROSPECT Templates

2.4 Institutional Presentation

At the beginning of PROSPECT a standard presentation has been created, containing basic

information. More specifically, the presentation includes the team of PROSPECT, objectives,

target groups, methodological framework, expected results, as well as contact information.

It will be used by the partners for dissemination purposes at relevant events. The standard

presentation will be regularly updated and it can be adapted by the partners according to the

type of audience/events where PROSPECT will be presented.


Figure 6: PROSPECT Institutional Presentation

2.5 Icons of the 5 Thematic Learning Modules

The learning programme integrates five thematic modules, namely public buildings, private

buildings, public lighting, transport, and cross-sectoral. The icons of these five modules have

been designed, so as to make them easily recognizable. It is envisaged that the following icons

will familiarize the audiences with the content of the modules.

Figure 7: Public Buildings

Figure 8: Private Buildings

Figure 9: Transport

Figure 10: Lighting

Figure 11: Cross-Sectoral


2.6 Covers for the guidance material of learning

programme

Each thematic module will be followed by a learning handbook including information for the

respective training activities. For these handbooks five different front cover pages have been

designed and they are available in Appendix B. In the next phase the back covers, as well as

the design guidelines for the inside pages will be developed.

2.7 Leaflet

The Leaflet presents briefly basic information of the PROSPECT creating visibility about it. It

will be used for dissemination among stakeholders and other interested parties at events and

conferences. The 1st PROSPECT Leaflet includes a short description about the aim, the

objectives, the participants and the general structure of the project.

It is trifold consisting of six distinctive panels/sections and it has been produced in English both

electronically and in hard copy. It will be available in eight languages (Croatian, Dutch, English,

French, German, Greek, Portuguese and Slovakian), as well as in electronic format and hard

copy. Updated versions of the leaflet will be produced, to showcase results and achievements

from the learning programme and make it more attractive to our target audience.

The Leaflet can be found in Appendix C.

2.8 Newsletters

The aim of the Newsletter is on one hand to attract new mentors, mentees and other

stakeholders and on the other to inform audiences about the progress and the news of

PROSPECT. Newsletters use a non-technical language in order to easily interface with the

general public and the media. The content regards current relevant issues, the contribution

made by the project towards these issues and practical applications or success stories on the

ground regarding for instance the synergies between the cities. Newsletters could be also used

as additional means to interact with the stakeholders through the exchange of fruitful

comments.

PROSPECT will not launch its own official Newsletter but it will be featured in parts of partners’

Newsletters. Following this strategy, PROSPECT envisages to raise public awareness and

engage an increasing numbers of stakeholders exploiting the already existing extensive

mailing lists of partners.

So far 4 Newsletters have been prepared and sent to around 28,000 subscribers:

• IEECP Newsletter #1 (September 2017): It presents the projects in which IEECP

participates, including PROSPECT. A brief description of the aim and the objectives of

the PROSPECT are contained in the first page of this issue and an announcement

regarding the call for cities and regions to join the PROSPECT learning programme.


The Newsletter is available here. The part of the issue including the PROSPECT is

presented in Appendix D.

• IHS Newsletter (October 2017): Similarly this Newsletter contains general information

about the project and the participants and it is available here. In addition, this issue

includes a link which leads in the “News” section of the website where a more detailed

description is provided about the project. In Appendix D there is also the part of the

issue referred to PROSPECT.

• ENERGY CITIES Newsletter #253 (September 2017): ENERGY CITIES has launched

their 253th Newsletter (available here) which hosts information about PROSPECT in

one of its sections. The Newsletter provides links for its several subjects so as to

present a more analytical description. PROSPECT section is available here as well as

in the Appendix D.

• UPRC Newsletter (November 2017): UPRC has launched a newsletter, including a

brief description of PROSPECT and its learning programme. The newsletter can be

found in Appendix D.

2.9 Poster and Roll ups

Posters and Roll ups will be used for enhancing the visibility of PROSPECT image. A publicity

poster regarding the project will be created and used at events organized by the partners or

hosted by other relevant organizations in order to support the promotion of the events as well

as the promotion of the project itself. Poster and Roll ups are means that can build

PROSPECT’s recognisability and raise awareness on climate and energy issues.

2.10 Postcards

Set of postcards are planned to be produced in order to support the engagement campaign

(WP2) and the promotion of learning modules (WP3). More specifically, the campaign will

promote messages in social media through colourful postcards with catchphrases so as to

draw the attention of potential stakeholders and actuate them to participate in the learning

programme. The PROSPECT team’s intention is to present in an efficient way the significant

aspects of the programme by visualizing them.

The first version is available in Appendix E.

2.11 Design of Assessment Survey

At the beginning of the PROSPECT an “On-going Needs Assessment” Survey was developed

in order to filled by municipalities/regions. The aim of this Survey is to identify the

characteristics and the needs of each region so as to develop and enhance the learning

programme appropriately. In this way the PROSPECT ideas are introduced to municipalities

and thus potential cooperation is envisaged to be created.

http://www.ieecp.org/ieecp-launches-its-first-newsletter/

https://marketing.ihs.nl/scripts/customer.fcgi?action=vsm&sai=682971&s=676&c=28939&m=858&k=23EEC6CB71B4D51E

http://www.energy-cities.eu/-newsletter-

http://www.energy-cities.eu/PROSPECT-An-EU-wide-peer-to-peer-learning-programme-on-financing-your-SECAP


Figure 12: On-going Needs Assessment Survey

2.12 Press Releases

Press Releases are announcements about important activities, upcoming events, or

milestones in the PROSPECT’s progress which will be broadcasted ad hoc. They can

disseminate further the project (especially the learning programme) to a wider audience

through magazines or e-press. Press Releases are going to be circulated the same way as

Newsletters and additionally through the PROSPECT website and social media accounts.

Their sizes will be differed according the alternative means of press where they are going to

be published. For the herein phase of the project there have not been developed any Press

Releases yet.


2.13 Policy Briefs

The PROSPECT team aims to elaborate and publish Policy Briefs which are series of

publications addressed to more specific audiences and stakeholders. These series will include

a more detailed and scientific analysis of the project outcomes since their focus will be on

presenting policies and tools that ensue from PROSPECT.

2.14 Scientific Publications

The publication of papers is an important way to disseminate scientific knowledge, and

PROSPECT aims to follow this approach. Many PROSPECT partners, especially the

academic partners, will be encouraged to develop several scientific papers and articles

focused on the project outcomes that will be published in the framework of the PROSPECT

dissemination activities. These activities will ensure that PROSPECT and its results will be

made known to the specific interested parties and scientific target groups. Partners will be

encouraged and assisted in publishing their results in selected peer-reviewed journals and

working paper series.


Appendix A – Alternative PROSPECT Logos

Initial conceptual versions

Final conceptual versions


Coloured versions


Appendix B – Covers for the guidance material of the learning programme

Figure 13: Public Buildings Cover

Figure 14: Private Buildings Cover

Figure 15: Transport Cover


Figure 16: Lighting Cover

Figure 17: Cross-sectoral Cover


Appendix C - Leaflet

First page of Leaflet (online version)


Second page of Leaflet (online version)


First page of Leaflet (hard-copy version)


Second page of Leaflet (hard-copy version)


Appendix D - Newsletters

Figure 18: IEECP (page of the Newsletter) (i)

Figure 19: IEECP (page of the Newsletter) (ii)


Figure 20: IHS (page of the Newsletter)


Figure 21: Energy Cities (page of the Newsletter)


Figure 22: UPRC (page of the Newsletter)


Appendix E - PROSPECT Postcards

Figure 23: 1st Postcard


Terminology

Energy efficiency actions

• Sustainable energy and climate actions: These refer to actions that fall under the

five (5) thematic modules of the PROSPECT learning programme; namely public

buildings, private buildings, transport, public lighting and cross-sectoral.

• Public buildings: This covers buildings and facilities owned, managed, or controlled

by public authorities. Facilities refer to energy consuming entities that are not buildings,

such as wastewater treatment plants.

• Private buildings: This covers buildings owned, managed, or controlled by private

individuals or corporations. This refers primarily to the tertiary sector (services), such

as private companies, banks, commercial, and retail activities, hospitals, etc. and

residential buildings, including social housing.

• Transport: This covers the provision of and management of mass transit systems by

public authorities, as well as private transport.

• Public lighting: This covers the provision of public lighting (e.g. street lighting and

traffic lights) owned or operated by public authorities. Non-municipal public lighting is

under private buildings.

• Cross-sectoral: This covers all those interventions falling under two or more thematic

modules; climate change adaptation; local electricity production (e.g. wind power,

hydroelectric power, photovoltaic); and local heat/cold production (e.g. combined heat

and power and district heating plant).

Innovative financing schemes

• Citizens finance (crowdfunding and cooperatives): A crowd-funding involves an

open call, mostly through the internet, for the provision of financial resources either in

form of donation or in exchange for some form of reward and/or voting rights. This can

happen in combination with energy cooperatives, which are business models based on

shared ownership and democratic decision-making procedures.

• Energy Performance Contracting (EPC): EPC is a method to implement energy

efficiency projects, by which an ESCO (Energy Services Company) acts as a unique

contractor and assures all of the steps of a project, from audit through installation up to

operations and maintenance. The ESCO delivers a performance guarantee on the

energy savings and takes responsibility for the end result. The EPC contract is the

contractual agreement by which the output-drive results are agreed upon.

• Green bonds: Local government (or their agencies) can issue green bonds to fund

their sustainable energy and climate actions. A green bond can operate as a normal

bond, which is a debt that will be paid back, depending on the characteristics of the

bond, with interest. These can be made attractive via tax-exemptions.


• Guarantee funds: These are loan guarantees provided to lenders which serve as

buffers against first losses of non-payment by the borrowers.

• Soft loans: Soft loan schemes are loans below market rates and with longer payback

periods derived from public funding to facilitate investments.

• Revolving funds: A Fund established to finance a continuing cycle of investments

through initial amounts received from its shareholders, creditors or donors and later on

through amounts received from reimbursements of provided funding or loans to

projects. These recovered funds become available for further reinvestment in other

projects under similar scope (e.g. revolving funds for sustainable energy will use the

loans recovered funds to finance new sustainable energy projects.

• Third party financing: This refers solely to debt financing. The project financing

comes from a third party, usually a financial institution or other investor, or the ESCO,

which is not the user or customer.

Project & Investment Cycles

• Bankable projects: Project or proposal that has sufficient collateral, future cash flow,

and high probability of success, to be accepted for funding by a financial institution or

investor.

• Investment cycle: This refers to the stages of pre-financing or servicing/operations

from the financial institution’s perspective.

• Pre-financing: This includes origination (e.g. own funds, technical assistance, EU

facilities e.g. PDA, ELENA), underwriting (determining value and risk, requiring final

project information, accurate costs and savings, procurement and contracting

approach), and the investment decision.

• Post-financing includes (servicing and operations): Investment administration

(legal documentation), draw down of funds (the external financing entity’s final

inspection) and on-going servicing for the life of the investment (following the

agreement).

• Project cycle: This refers to the stages of development, implementation, and

monitoring of a sustainable energy and climate action project financed by an innovative

financing scheme.

Learning Programme

• Mentor: An individual representing a local or regional authority who have had direct

experience on or have a specific expertise in financing a sustainable energy and

climate action through an innovative scheme and is willing to share insights to a

mentee.

• Mentee city/region/agency: An individual representing a local or regional authority

who would want to learn from an experienced or expert peer on financing a sustainable


energy and climate action using an innovative scheme and is interested to apply what

they learned in their own context.

• Peer mentoring: A one-to-one relationship between a mentor and a mentee and is

characterised by open ended counselling and joint problem solving.

• Matched pair: A pair of mentor and mentee who would participate in the peer learning

programme through peer mentoring.

• Peer mentoring visit: This refers to an activity wherein the mentor visit the mentee to

understand the learning context and carry out mentoring activities.

• Peer group: A group of more than two peers (maximum of seven) with similar learning

needs and objectives who can participate in the learning programme via study visits

with the support of a mentor and a facilitator.

• Study visit: An activity that involves a peer group observing first-hand how a mentor

city or region has implemented its sustainable energy or climate action project using

an innovative financing scheme and get insights and recommendations directly from

the implementers.

• Online peer learning: A learning activity that involves virtual discussions wherein the

matched pair or peer group can discuss their issues and challenges and work on how

they can achieve their learning objectives.

• Facilitator: An individual who supports the interaction among the matched pair or peer

group by establishing the purpose of the program, steering the discussions, and

collecting feedback on the peer learning process. All partners in the PROSPECT

consortium will act as facilitators.

Peer Powered Cities and Regions - Horizon2020 · 2018-06-05 · 5 EUROCITIES ASBL EUROCITIES BE ......

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